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Peningkatan Kapasitas Promosi Digital pada UMKM Wisata Kuliner Cafe Sawah Glagahwero melalui Pendampingan dan Implementasi Branding Fawaid, Fawaid; Saini, Saini; Ridho, Muhammad Ali Zainur; Adinata, Dwi Rafelika Angger; Riksen, Riksen; Hasim, Muhammad Alfa; Febriansyah, Muhammad Naufal; Sahwan, Ahmad Danial; Imron, Mohammad Ali; Khoir, Ikmalul; Zulqornain, M. Fiqi
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i2.6142

Abstract

This community service activity aims to enhance the digital promotional capacity of Cafe Sawah Glagahwero's culinary tourism through mentoring and implementing branding strategies. Cafe Sawah is a village asset managed by a Village-Owned Enterprise (BUMDes) with significant potential to support nature-based tourism but is hampered by limited digital literacy and suboptimal promotional strategies. The Asset-Based Community Development (ABCD) method was used, encompassing observation, branding strategy design, digital content creation assistance, promotional implementation, and monitoring and evaluation. The mentoring results demonstrate improved management skills in photography, videography, content editing, and social media management. The branding implementation resulted in a consistent visual identity, an increase in the number of Instagram followers from 0 to 360 with a 7.8% engagement rate, and an increase in customer visits. These findings confirm that the synergy between human resource capacity building and digital promotional efforts can strengthen brand image, increase competitiveness, and provide sustainable economic benefits for the village community. This program is expected to become a model for developing other village assets utilizing digital technology and branding strategies.
MEREFORMASI PERJANJIAN PRANIKAH DALAM HUKUM KELUARGA MUSLIM INDONESIA: ANTARA LEGITIMASI HUKUM DAN PERLAWANAN BUDAYA Kalamiah, Moh. Jeweherul; Khoir, Ikmalul; Baharuddin, Ahmad Syukran
Hukum Islam Vol 25, No 2 (2025): ISLAMIC LAW
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/hi.v25i2.38874

Abstract

The reform of prenuptial agreements in Indonesian Islamic family law reveals ongoing tensions between formal legal legitimacy and deep-rooted cultural resistance within society. Using a socio-legal qualitative approach within a normative-critical framework, this study combines analysis of legislation, classical Islamic jurisprudence, and in-depth interviews with religious leaders and Muslim couples in Islamic boarding school communities in East Java. The findings show that community rejection of prenuptial agreements is influenced more by cultural narratives, low legal awareness, and institutional weaknesses than by theological objections in Islamic law. The novelty of this article lies in the development of an integrative analytical framework that combines maqāṣid al-sharī‘ah with socio-legal theories of legal culture and legal awareness to explain the operational failure of Islamic legal instruments that are normatively valid in social practice. Unlike previous studies that tend to separate normative and sociological analysis, this article bridges Islamic legal reasoning with the everyday legal experiences of Muslim communities to identify structural, cultural, and administrative obstacles simultaneously. This study further offers three main reform strategies, namely regulatory simplification, contextual Islamic legal education, and institutional integration, in order to reposition prenuptial agreements as adaptive legal instruments for the protection of rights, the prevention of structural gender inequality, and the strengthening of justice in Islamic family law. Comparisons with practices in Malaysia and Morocco confirm that prenuptial agreements are consistent with Sharia principles when supported by systemic legal and institutional adaptations.