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All Journal Journal of Universal Community Empowerment Provision Maroon Journal De Management
Tamsil, Erni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Training And Education for Umkm Actors Related to Digital Marketing Strategies and Business Financial Management in Paropo Village, Panakukang District, Makassar City Chaerul, Muhammad; Suyuthi, Nurmadhani Fitri; Riyadi, Syamsul; Djalil, Nur Alim; Yasmi, Yasmi; Rusman, Muh. Khairil; Sepdiansar, Risal; Tamsil, Erni; Alauddin, Alauddin
Journal of Universal Community Empowerment Provision Vol. 5 No. 3 (2025): Journal of Universal Community Empowerment Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jucep.v5i3.713

Abstract

This community service activity aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Paropo Village, Panakukang District, Makassar City, to face the challenges of the digital era. Training and education are focused on two main aspects: digital marketing strategies and business financial management. The implementation method included a participatory approach through interactive training sessions, simulations, group discussions, and direct mentoring. The results demonstrated an increase in participants' understanding and skills in using social media and other digital platforms for product promotion and marketing. Furthermore, participants gained practical knowledge in simple financial record keeping, cash flow management, and short- and long-term financial planning. Evaluation of the activity, conducted through pre- and post-tests, demonstrated significant improvements in participants' knowledge and skills. It is hoped that this activity will have a sustainable impact on the development of participants' businesses and strengthen the competitiveness of MSMEs in the region. This activity also opens up opportunities for further collaboration with the local government and related institutions in digital-based MSME development.
The Influence of Information Technology Utilization on Service Effectiveness at BPJS Employment Muin, Sri Adrianti; Indrayanti, Evi; Aldiansyah, Andi; Tamsil, Erni
Maroon Journal De Management Vol. 2 No. 3 (2025): Maroon Journal De Management:
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v2i3.189

Abstract

In this paper, the author considers the effects of information technology (IT) application on the service effectiveness at BPJS Employment, one of the major providers of social insurance in Indonesia. Quantitative method was used to collect data using structured questionnaires to 120 respondents, of which 120 are staff and the remaining are service users. Inferential statistical tests such as correlation and regression analysis have indicated that IT utilization and service effectiveness have strong and significant positive relationship. According to the regression model, the use of IT was used to explain the difference in the service effectiveness with a standardized coefficient of 0.742 and p-value of less than 0.001. The results indicate that online registration, automated claims, and mobile systems enhance greatly the value of service, efficiency, speed, and accuracy. The findings offer empirical information regarding e-governance procedures in Indonesia, which is important to supplement the current literature that mostly focuses on qualitative approaches. The study, with a quantitative analysis, contributes to the debate on the way digital tools can change the public service institutions. In general, the study shows that it is imperative to empower IT infrastructures, to train its users, and to advocate digital literacies to continue to streamline service delivery and to make the public sector institutions in Indonesia sustainable.
Co-Authors Alauddin Alauddin, Alauddin Aldiansyah, Andi Indrayanti, Evi Muhammad Chaerul Nur Alim Djalil Nurmadhani Fitri Suyuthi Rusman, Muh. Khairil Sepdiansar, Risal Sri Adrianti Muin Syamsul Riyadi Yasmi, Yasmi