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All Journal Literacy : International Scientific Journals of Social, Education, Humanities INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Granit Agustina
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Development in Marketing : Building Prices, Place and Promotion at Slamet Hadipriyanto Batik, Banyumas Feby Febrian; Granit Agustina; Rakhmia Nalibratawati; Adang Sutisna
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3103

Abstract

The research was conducted in an effort to develop the marketing with the aim of establishing pricing, place, and promotion in the industry. The methodology applied in this study is qualitative, using a case study framework that combines exclusive interviews with owners, managers, and employees. By focusing on these aspects of the marketing mix, batik entrepreneurs A comprehensive marketing plan allows businesses to effectively reach their target audience, drive sales and build a strong brand presence. Strategies include understanding customer needs through market research, using digital channels like social media for visibility, creating compelling content and messaging, investing in paid advertising to target specific demographics, and analyzing performance to refine the overall strategy for growth and customer loyalty. Therefore, based on considerations of competitive and sustainable prices, strategic and centralized location placement, and the implementation of targeted and comprehensive promotional activities, it is expected that the quality of marketing in the batik industry can run effectively and efficiently through strengthening the development of a targeted and centralized marketing mix carried out by business actors. This approach clearly involves market segmentation, targeting, and positioning in order to adjust strategies to meet and complement needs and preferences. By focusing on these aspects of the marketing mix, batik entrepreneurs can effectively reach their target audience, increase sales, and build a strong brand presence in the market. A strategy that is able to stimulate customer buying interest is a very essential part in creating a diverse buyer community that always becomes a sustainable customer who participates in building and developing segmentation and sales targets for batik products in the region. In this study it was found developing marketing built through price, place and promotion in industry as a very important strategy in efforts to design and effective marketing campaigns to achieve business goals.
THE INFLUENCE OF ROLE CONFLICT AND LOCUS OF CONTROL ON EMPLOYEE TURNOVER Taryana, Taryana; Granit Agustina; Mochammad Isa Anshori; Rieneke Ryke Kalalo; Joni Kutu’ Kampilong
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

Researchers believe that by involving an employee in a conflict within a company, more employees will turn over or leave the company (Sugiyono, 2019). Apart from that, employee self-control is also key so that employees choose to stay or leave/turn over from a company. Therefore, this research aims to analyze the influence of Role Conflict and Locus of Control on Employee Turnover (Jonathan Sarwono, 2016). This research is quantitative research with an explanatory approach. The data used in this research is primary data that researchers distributed online to PT employees. KAI is spread throughout Indonesia, totaling 300 respondents with a minimum criteria of working for one year (Abdurahman, 2016). This data can also be called primary data. The data that was collected was analyzed using the smart PLS 4.0. The research results show that the Role Conflict variable has a positive relationship and a significant influence on the Employee Turnover variable. This is indicated by the statistical results in table 3. The Path Coefficient shows that the T-Statistics results have a positive direction and are above the standard deviation of 1,960, namely 3,019. Apart from that, the P-Values value which indicates whether it is significant or not is below the 0.05 significance level, namely 0.002. This is because the more employees are involved in a conflict in the company, it makes employees uncomfortable and in the end they can choose another company that can make them more comfortable at work.. This means that the more employees involved in conflict in a company, the more employees will leave a company. Apart from that, the Locus of Control variable also has a significant influence but has a negative relationship on Employee Turnover. This is because the T-Statistics value has a negative relationship that is above the standard deviation of 1,960, namely -2,890. The P-Valus value in this study is also below the significance level of 0.05, namely 0.009. This means that the more employees can control themselves within (Locus/Company), the more employees can do their work well and feel comfortable even though there are many conflicts and problems within a company. So the better the locus of control, the fewer employees will turnover from the company.
Co-Authors Adang Sutisna Anshori, Mochammad Isa Febrian, Feby Joni Kutu Kampilong Rakhmia Nalibratawati Rieneke Ryke Kalalo Taryana Taryana, Taryana