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All Journal Jurnal Ekonomi Jurnal Pengabdian Mandiri Literacy : International Scientific Journals of Social, Education, Humanities El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Adang Sutisna
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGEMBANGAN POTENSI WISATA UNTUK KESEJAHTERAAN MASYARAKAT DESA MEKARJAYA KABUPATEN BANDUNG Suharyanto, Suharyanto; R.Lisye Herlina; Warkianto Widjaya; Irman Hariman; Deni Suprihadi; Oscar Hadikaryana; Jentot Tugiyono; Adang Sutisna; Heni Haryani; Purwadi, Purwadi
JURNAL PENGABDIAN MANDIRI Vol. 3 No. 10: Oktober 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v3i10.8783

Abstract

Pemerintah Indonesia, setelah pandemi covid-19, memberikan peluang masyarakat dan pemerintahan daerah untuk maju dan berkembang secara mandiri. Pemerintah memberikan dana desa (dikelola pemerintah dan masyarakat desa). Permendesa PDTT Nomor 7/2023 ttg Prioritas Dana Desa Tahun 2024, menyebutkan dana desa dapat dipergunakan untuk pembangunan dan pemberdayaan masyarakat desa. Pemberdayaan desa, salah satunya dengan menggali dan memanfaatkan potensi wisata desa. Program Pengabdian kepada Masyarakat (PKM) dosen Universitas Kebangsaan RI (UKRI), berupa sosialisasi potensi wisata desa, diikuti oleh dosen, masyarakat dan pemerintah desa Mekarjaya. Program PKM berlangsung pada tanggal 9 Mei 2024. Kegiatan diikuti lebih dari 50 orang warga, 35 dosen Teknik Industri dan dosen lainnya serta mahasiswa. Pemberian materi dengan metode ceramah dan tanya jawab (diskusi) tentang pengembangan potensi wisata Desa Mekarjaya. Hasil evaluasi pelaksanaan kegiatan PKM menunjukkan bahwa peserta bertambah pengetahuan dan wawasannya, selain itu peserta berharap kegiatan/program PKM dapat berlangsung secara kontinyu di masa mendatang
Pengaruh Strategi Branding Terhadap Minat Beli dengan Preferensi Merek Sebagai Moderasi Adang Sutisna; Ajeng Andriani Hapsari; Rudy Haryanto; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7125

Abstract

The business and trade world continues to experience growth and development. One of the industrial sectors that continues to experience development, especially in Indonesia, is the fashion industry, which is an industry that is growing and continuing to increase. In order to maintain the sustainability of its business, companies are faced with the creation of a strategy that is able to face competitive competition. This study aims to determine the effect of branding strategy on purchasing interest with brand preference as a moderation. The sampling technique in quantitative research is carried out randomly, data collection using research instruments, statistical data analysis with the aim of testing the established hypothesis. The results of this study found that branding strategy has an effect on purchasing interest. And brand preference as a moderating variable is able to moderate branding strategy on purchasing interest
THE INFLUENCE OF GREEN ADVERTISING AND BRAND IMAGE ON PURCHASE DECISIONS AND THEIR IMPACT ON CUSTOMER LOYALTY CHIYODA LED LIGHTS (Case Study in Cisaranten Kidul Village) Adang Sutisna
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.677 KB)

Abstract

Every customer who is loyal to a product has factors in deciding to buy. This can happen when deciding to use a product, such as a Lamp. Along with the green movement around the world to make people aware of their care for the environment, so many companies advertise their products with environmental themes or what is called Green Advertising, this makes light consumers switch to using LED lights. Brand Image is a perception of a brand that has an impact on a customer's purchase decision. Based on the description above, the writer is interested in conducting a research in the form of a thesis with the title "The Effect of Green Advertising, and Brand Image on Purchase Decisions and their impact on Customer Loyalty of Chiyoda LED Lights. The method used in this research is descriptive analysis with survey method, the data obtained and used in this research are primary data and secondary data. Data collection technique in this research is by distributing questionnaires. The sample taken in this study amounted to 70 respondents who are loyal consumers of Chiyoda LED lamps who are domiciled in the Cisaranten Kidul sub-district area. In conducting this research, four variables were used, namely Green Advertising (X1), Brand Image (X2), Purchase Decision (Y), and Customer Loyalty (Z). The results of the study using multiple regression analysis, it is proven that Green Advertising, and Brand Image through Purchase Decisions have a significant effect on customer loyalty, either partially or simultaneously. Then in the analysis of the coefficient of determination, it can be seen that the Purchase Decision is influenced by Green Advertising, Brand Image, and Purchase Decision by 65.1%, and the rest is influenced by other factors
Development in Marketing : Building Prices, Place and Promotion at Slamet Hadipriyanto Batik, Banyumas Feby Febrian; Granit Agustina; Rakhmia Nalibratawati; Adang Sutisna
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3103

Abstract

The research was conducted in an effort to develop the marketing with the aim of establishing pricing, place, and promotion in the industry. The methodology applied in this study is qualitative, using a case study framework that combines exclusive interviews with owners, managers, and employees. By focusing on these aspects of the marketing mix, batik entrepreneurs A comprehensive marketing plan allows businesses to effectively reach their target audience, drive sales and build a strong brand presence. Strategies include understanding customer needs through market research, using digital channels like social media for visibility, creating compelling content and messaging, investing in paid advertising to target specific demographics, and analyzing performance to refine the overall strategy for growth and customer loyalty. Therefore, based on considerations of competitive and sustainable prices, strategic and centralized location placement, and the implementation of targeted and comprehensive promotional activities, it is expected that the quality of marketing in the batik industry can run effectively and efficiently through strengthening the development of a targeted and centralized marketing mix carried out by business actors. This approach clearly involves market segmentation, targeting, and positioning in order to adjust strategies to meet and complement needs and preferences. By focusing on these aspects of the marketing mix, batik entrepreneurs can effectively reach their target audience, increase sales, and build a strong brand presence in the market. A strategy that is able to stimulate customer buying interest is a very essential part in creating a diverse buyer community that always becomes a sustainable customer who participates in building and developing segmentation and sales targets for batik products in the region. In this study it was found developing marketing built through price, place and promotion in industry as a very important strategy in efforts to design and effective marketing campaigns to achieve business goals.
Pengaruh Strategi Branding Terhadap Minat Beli dengan Preferensi Merek Sebagai Moderasi Adang Sutisna; Ajeng Andriani Hapsari; Rudy Haryanto; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7125

Abstract

The business and trade world continues to experience growth and development. One of the industrial sectors that continues to experience development, especially in Indonesia, is the fashion industry, which is an industry that is growing and continuing to increase. In order to maintain the sustainability of its business, companies are faced with the creation of a strategy that is able to face competitive competition. This study aims to determine the effect of branding strategy on purchasing interest with brand preference as a moderation. The sampling technique in quantitative research is carried out randomly, data collection using research instruments, statistical data analysis with the aim of testing the established hypothesis. The results of this study found that branding strategy has an effect on purchasing interest. And brand preference as a moderating variable is able to moderate branding strategy on purchasing interest
Co-Authors Ajeng Andriani Hapsari Deni Suprihadi Eva Yuniarti Utami Febrian, Feby Granit Agustina Heni Haryani Irman Hariman Jentot Tugiyono Muhammad Aqshel Revinzky Oscar Hadikaryana Purwadi Purwadi R.Lisye Herlina Rakhmia Nalibratawati Rudy Haryanto Suharyanto Warkianto Widjaya