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KUALITAS PELAYANAN DAN DAMPAKNYA TERHADAP KEPUASAN PASIEN (Kasus: Pasien RSM Bandung) Adang Sutisna
ENSAINS JOURNAL Vol 2, No 3 (2019): ENSAINS Journal September 2019
Publisher : UNIVERSITAS KEBANGSAAN

Abstrak: Institusi pelayanan kesehatan kesehatan selama ini berkembang dan menyebar di seluruh Indonesia sesuai dengan kebutuhan masyarakat yang bertambah dalam beberapa tahun terakhir. Pihak manajemen pengelola rumah sakit berusaha memberikan kepuasan dan layanan yang sesuai dengan kebutuhan pasien. Dalam sistem pelayanan kesehatan secara umum, pasien memerlukan kepuasan atas layanan medis, yang bisa dipengaruhi oleh ketepatan jenis pelayanan medis, waktu pelayanan medis dan tempat pelayanan serta petugas kesehatan, bisa memberikan kontribusi terhadap kepuasan yang diterima pasien. Tulisan dalam artikel ini berisi hasil penelitian tentang kualitas pelayanan medis dari rumah sakit RSM Bandung dan pengaruh yang ditimbulkannya terhadap kepuasan pasien RSM Bandung. Analisis hubungan antar variabel penelitian menggunakan metode analisis deskriptif dan pendekatan kualitatif. Variabel bebas yang ditetapkan berupa kualitas pelayanan dengan lima dimensi (kehandalan, kepekaan, jaminan, empati dan bukti fisik) dan variabel terikatnya berupa kepuasan pasien RSM Bandung. Data dari kuesioner dikumpulkan sebanyak 63 buah, dan hubungan variabel penelitian dimodelkan dengan regresi linier sederhana. Hasilnya menunjukkan bahwa, kualitas pelayanan mempengaruhi kepuasan pasien sebesar 69,9% dan dengan model formulasi hubungan persamaan liniernya adalah Y=0,427X+2,426, dimana Y: kepuasan pasien dan X: kualitas pelayanan.Kata kunci: kualitas pelayanan, kepuasan pasien, dimensi kualitas pelayanan, , Abstract: The medical service institutions spreads and growing according to people need in recent years. The management of hospital institutions trying to give the satisfaction and the services accurately according to the patients need. In the system of medical service, the patients need to get satisfaction which effected by accuracy of medical service, time of service, place of service and medical persons can contribute to satisfaction which received by patients. This article contents of the research result of service quality of RSM Bandung hospital and the impacts to RSM Bandung hospital patients satisfaction using descriptive analysis and qualitative approach. The determined independent variables in this research are the five service quality dimension (reliability, responsiveness, assurance, empathy and physical evidence) dimensions, and the dependent variable is RSM Bandung hospital patients satisfaction. The data of questionnaires collected using random method from 63 respondents and the analysis of variables relationship using simple linier regression model. The result of research shows that the service quality signicantly satisfies patients about 69,9%, and the linier equation model formulated is Y=0,427X+2,426, which Y: patients’ satisfaction, X: service quality.Keywords: service quality, patients’ satisfaction, service quality dimensions,

SMART OPERATIONS: IMPLEMENTING AI-DRIVEN TECHNOLOGIES FOR ENHANCED EFFICIENCY IN SUPPLY CHAIN MANAGEMENT Luluk Fauziah; Suharyanto Suharyanto; R. Lisye Herlina; Adang Sutisna; Iman Ahmad Gymnastiar
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35118

Supply chain management is a vital element in a company's overall operations, but is faced with complex challenges such as fluctuations in market demand, logistical complexity, resource limitations, and the risk of disruption. This research aims to explore the role of artificial intelligence (AI)-based technology in overcoming these challenges. This research will be carried out using a qualitative approach, collecting data from various relevant sources and then analyzing it systematically. Through this approach, this research aims to gain a deep understanding of the long-term impact of applying AI to the supply chain, including improving operational efficiency, competitive advantage, supporting sustainability, and the evolution of the human role. The research results show that AI makes a significant contribution to improving companies' operational efficiency, providing competitive advantage through enhanced responsiveness, supporting more sustainable business practices, and enabling the evolution of the role of humans in the supply chain. The practical implication of this research is that the application of AI technology can help companies achieve better performance and prepare for future challenges in an increasingly complex and dynamic business environment.

PENGEMBANGAN POTENSI WISATA UNTUK KESEJAHTERAAN MASYARAKAT DESA MEKARJAYA KABUPATEN BANDUNG Suharyanto, Suharyanto; R.Lisye Herlina; Warkianto Widjaya; Irman Hariman; Deni Suprihadi; Oscar Hadikaryana; Jentot Tugiyono; Adang Sutisna; Heni Haryani; Purwadi, Purwadi
JURNAL PENGABDIAN MANDIRI Vol. 3 No. 10: Oktober 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v3i10.8783

Pemerintah Indonesia, setelah pandemi covid-19, memberikan peluang masyarakat dan pemerintahan daerah untuk maju dan berkembang secara mandiri. Pemerintah memberikan dana desa (dikelola pemerintah dan masyarakat desa). Permendesa PDTT Nomor 7/2023 ttg Prioritas Dana Desa Tahun 2024, menyebutkan dana desa dapat dipergunakan untuk pembangunan dan pemberdayaan masyarakat desa. Pemberdayaan desa, salah satunya dengan menggali dan memanfaatkan potensi wisata desa. Program Pengabdian kepada Masyarakat (PKM) dosen Universitas Kebangsaan RI (UKRI), berupa sosialisasi potensi wisata desa, diikuti oleh dosen, masyarakat dan pemerintah desa Mekarjaya. Program PKM berlangsung pada tanggal 9 Mei 2024. Kegiatan diikuti lebih dari 50 orang warga, 35 dosen Teknik Industri dan dosen lainnya serta mahasiswa. Pemberian materi dengan metode ceramah dan tanya jawab (diskusi) tentang pengembangan potensi wisata Desa Mekarjaya. Hasil evaluasi pelaksanaan kegiatan PKM menunjukkan bahwa peserta bertambah pengetahuan dan wawasannya, selain itu peserta berharap kegiatan/program PKM dapat berlangsung secara kontinyu di masa mendatang

THE INFLUENCE OF GREEN ADVERTISING AND BRAND IMAGE ON PURCHASE DECISIONS AND THEIR IMPACT ON CUSTOMER LOYALTY CHIYODA LED LIGHTS (Case Study in Cisaranten Kidul Village) Adang Sutisna
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.677 KB)

Every customer who is loyal to a product has factors in deciding to buy. This can happen when deciding to use a product, such as a Lamp. Along with the green movement around the world to make people aware of their care for the environment, so many companies advertise their products with environmental themes or what is called Green Advertising, this makes light consumers switch to using LED lights. Brand Image is a perception of a brand that has an impact on a customer's purchase decision. Based on the description above, the writer is interested in conducting a research in the form of a thesis with the title "The Effect of Green Advertising, and Brand Image on Purchase Decisions and their impact on Customer Loyalty of Chiyoda LED Lights. The method used in this research is descriptive analysis with survey method, the data obtained and used in this research are primary data and secondary data. Data collection technique in this research is by distributing questionnaires. The sample taken in this study amounted to 70 respondents who are loyal consumers of Chiyoda LED lamps who are domiciled in the Cisaranten Kidul sub-district area. In conducting this research, four variables were used, namely Green Advertising (X1), Brand Image (X2), Purchase Decision (Y), and Customer Loyalty (Z). The results of the study using multiple regression analysis, it is proven that Green Advertising, and Brand Image through Purchase Decisions have a significant effect on customer loyalty, either partially or simultaneously. Then in the analysis of the coefficient of determination, it can be seen that the Purchase Decision is influenced by Green Advertising, Brand Image, and Purchase Decision by 65.1%, and the rest is influenced by other factors

SMART OPERATIONS: IMPLEMENTING AI-DRIVEN TECHNOLOGIES FOR ENHANCED EFFICIENCY IN SUPPLY CHAIN MANAGEMENT Fauziah, Luluk; Suharyanto, Suharyanto; Herlina, R. Lisye; Sutisna, Adang; Gymnastiar, Iman Ahmad
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35118

Supply chain management is a vital element in a company's overall operations, but is faced with complex challenges such as fluctuations in market demand, logistical complexity, resource limitations, and the risk of disruption. This research aims to explore the role of artificial intelligence (AI)-based technology in overcoming these challenges. This research will be carried out using a qualitative approach, collecting data from various relevant sources and then analyzing it systematically. Through this approach, this research aims to gain a deep understanding of the long-term impact of applying AI to the supply chain, including improving operational efficiency, competitive advantage, supporting sustainability, and the evolution of the human role. The research results show that AI makes a significant contribution to improving companies' operational efficiency, providing competitive advantage through enhanced responsiveness, supporting more sustainable business practices, and enabling the evolution of the role of humans in the supply chain. The practical implication of this research is that the application of AI technology can help companies achieve better performance and prepare for future challenges in an increasingly complex and dynamic business environment.

Pengaruh Strategi Branding Terhadap Minat Beli dengan Preferensi Merek Sebagai Moderasi Adang Sutisna; Ajeng Andriani Hapsari; Rudy Haryanto; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7125

The business and trade world continues to experience growth and development. One of the industrial sectors that continues to experience development, especially in Indonesia, is the fashion industry, which is an industry that is growing and continuing to increase. In order to maintain the sustainability of its business, companies are faced with the creation of a strategy that is able to face competitive competition. This study aims to determine the effect of branding strategy on purchasing interest with brand preference as a moderation. The sampling technique in quantitative research is carried out randomly, data collection using research instruments, statistical data analysis with the aim of testing the established hypothesis. The results of this study found that branding strategy has an effect on purchasing interest. And brand preference as a moderating variable is able to moderate branding strategy on purchasing interest

Optimalisasi Pengelolaan Keuangan Guna Meningkatkan Ketahanan Ekonomi Keluarga di Desa Pangauban: Pengabdian Deri Apriadi; Wanda Laksniyunita; Riztrya Novedliani; Gunawan; Dadar Supriatna; Adang Sutisna; Alpa Alipia Rahmawanti; Bintang Nugroho
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5453

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kemampuan manajemen keuangan keluarga dalam rangka memperkuat ketahanan ekonomi masyarakat Desa Pangauban, Kecamatan Pacet, Kabupaten Bandung. Sasaran kegiatan adalah rumah tangga dengan mata pencaharian utama sebagai buruh tani tanpa kepemilikan lahan dan rata-rata pendapatan sekitar Rp2.000.000 per bulan. Permasalahan utama yang dihadapi masyarakat meliputi tidak adanya perencanaan keuangan, pencatatan pendapatan dan pengeluaran yang belum tertata, serta rendahnya kebiasaan menabung. Metode pelaksanaan PkM menggunakan pendekatan kualitatif deskriptif melalui observasi, edukasi, dan pendampingan praktik pencatatan keuangan keluarga sederhana. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan perubahan perilaku keuangan masyarakat, ditandai dengan kemampuan mengidentifikasi sumber pendapatan, mengklasifikasikan pengeluaran berdasarkan prioritas, menyusun pembukuan kecil keuangan keluarga, serta mulai menyisihkan tabungan secara teratur. Kegiatan ini membuktikan bahwa pendampingan manajemen keuangan keluarga berperan penting dalam meningkatkan literasi keuangan dan memperkuat ketahanan ekonomi rumah tangga berpendapatan rendah.

Pemberdayaan SDM Lokal untuk Meningkatkan Jiwa Kewirausahaan dan Produktivitas UMKM Desa Pangauban Berbasis Manajemen: Pengabdian Deri Apriadi; Granit Agustina; Siska Ayudia; Wanda Laksniyunita; Riztrya Novedliani; Jentot Tugiyono; Agung Agustrianto; Dadar Supriatna; Adang Sutisna; Alpa Alipia Rahmawanti; Bintang Nugroho
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5454

Pemberdayaan sumber daya manusia (SDM) merupakan faktor penting dalam meningkatkan jiwa kewirausahaan dan produktivitas usaha mikro, kecil, dan menengah (UMKM), khususnya di wilayah pedesaan. Penelitian ini bertujuan untuk menganalisis peran pemberdayaan SDM lokal dalam meningkatkan jiwa kewirausahaan dan produktivitas UMKM Desa Pangauban berbasis manajemen. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi terhadap pelaku UMKM dan pihak terkait. Hasil penelitian menunjukkan bahwa kondisi SDM UMKM Desa Pangauban masih memiliki keterbatasan dalam kompetensi manajerial dan pemahaman kewirausahaan, yang berdampak pada rendahnya produktivitas usaha. Melalui pemberdayaan SDM berbasis manajemen, terjadi peningkatan pemahaman fungsi manajemen, penguatan jiwa kewirausahaan, serta perbaikan produktivitas UMKM. Pemberdayaan SDM juga berkontribusi terhadap keberlanjutan usaha dan ketahanan UMKM dalam menghadapi persaingan. Penelitian ini menegaskan pentingnya sinergi antara perguruan tinggi, pemerintah desa, dan pelaku UMKM dalam mendorong pengembangan ekonomi desa secara berkelanjutan.

Pengaruh Strategi Branding Terhadap Minat Beli dengan Preferensi Merek Sebagai Moderasi Adang Sutisna; Ajeng Andriani Hapsari; Rudy Haryanto; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7125

The business and trade world continues to experience growth and development. One of the industrial sectors that continues to experience development, especially in Indonesia, is the fashion industry, which is an industry that is growing and continuing to increase. In order to maintain the sustainability of its business, companies are faced with the creation of a strategy that is able to face competitive competition. This study aims to determine the effect of branding strategy on purchasing interest with brand preference as a moderation. The sampling technique in quantitative research is carried out randomly, data collection using research instruments, statistical data analysis with the aim of testing the established hypothesis. The results of this study found that branding strategy has an effect on purchasing interest. And brand preference as a moderating variable is able to moderate branding strategy on purchasing interest

Development in Marketing : Building Prices, Place and Promotion at Slamet Hadipriyanto Batik, Banyumas Feby Febrian; Granit Agustina; Rakhmia Nalibratawati; Adang Sutisna
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3103

The research was conducted in an effort to develop the marketing with the aim of establishing pricing, place, and promotion in the industry. The methodology applied in this study is qualitative, using a case study framework that combines exclusive interviews with owners, managers, and employees. By focusing on these aspects of the marketing mix, batik entrepreneurs A comprehensive marketing plan allows businesses to effectively reach their target audience, drive sales and build a strong brand presence. Strategies include understanding customer needs through market research, using digital channels like social media for visibility, creating compelling content and messaging, investing in paid advertising to target specific demographics, and analyzing performance to refine the overall strategy for growth and customer loyalty. Therefore, based on considerations of competitive and sustainable prices, strategic and centralized location placement, and the implementation of targeted and comprehensive promotional activities, it is expected that the quality of marketing in the batik industry can run effectively and efficiently through strengthening the development of a targeted and centralized marketing mix carried out by business actors. This approach clearly involves market segmentation, targeting, and positioning in order to adjust strategies to meet and complement needs and preferences. By focusing on these aspects of the marketing mix, batik entrepreneurs can effectively reach their target audience, increase sales, and build a strong brand presence in the market. A strategy that is able to stimulate customer buying interest is a very essential part in creating a diverse buyer community that always becomes a sustainable customer who participates in building and developing segmentation and sales targets for batik products in the region. In this study it was found developing marketing built through price, place and promotion in industry as a very important strategy in efforts to design and effective marketing campaigns to achieve business goals.

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