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All Journal VISA: Journal of Vision and Ideas El-Mujtama: Jurnal Pengabdian Masyarakat
Nazwa, Venina Nabilla
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Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pola Penerapan Workshop Edusosiopreneurship Seni Lukis Memotret Kekayaan Alam Pacitan melalui Pendekatan Self Determination Theory dan Game-Based Learning untuk Hilirisasi Merchandise Komunitas Iriaji, Iriaji; Ratnawati, Ike; Prasetyo, Abdul Rahman; Nazwa, Venina Nabilla; Hamdani, Ardiansyah Yusuf
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 5 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i5.9419

Abstract

This research aims to explore the pattern of applying painting edusosiopreneurship workshops as a means to photograph Pacitan's natural wealth and turn it into creative products in the form of community merchandise. The approach used is Self Determination Theory (SDT) to build participants' intrinsic motivation and Game-Based Learning (GBL) to create an interactive and fun learning experience. This workshop activity is designed to explore the visual potential of the local landscape of Pacitan and integrate it into the creative process of painting that is oriented towards social entrepreneurship. Through descriptive qualitative methods, data is collected through participatory observation, in-depth interviews, and process documentation. The results show that the application of SDT is able to increase the autonomy, competence, and connectedness of participants in the art creation process, while GBL plays an important role in maintaining participant involvement and accelerating knowledge transfer. The products produced from this workshop, in the form of merchandise such as tote bags, stickers, and postcards, not only display Pacitan's natural wealth, but also have selling value and educational value. Thus, this program can be a sustainable model of community-based arts downstreaming.
Framework Pengembangan Produk Turunan Tape menjadi Tape Kit sebagai Bagian dari Petualangan Rasa dan Wisata Kultura di Desa Banjarsari Berbasis Income Generating Iriaji, Iriaji; Taufani, Agusta Rakhmat; Roekhan, Roekhan; Hamdani, Ardiansyah Yusuf; Nazwa, Venina Nabilla
VISA: Journal of Vision and Ideas Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i3.9311

Abstract

  Banjarsari Village has superior potential as a center for traditional tape production, but its conventional processing is a challenge in attracting tourists and the younger generation. This research aims to design a framework for the development of tape derivative products into Tape Kits as part of flavor and cultural tourism innovations that are oriented towards increasing community income (income generating). The approach used is qualitative with a case study method, where the community is actively involved through the stages of training in making Tape Kits, assistance in the packaging and marketing process, to the preparation of promotional strategies targeting the tourism sector. Data collection techniques include participatory observation, in-depth interviews with local business actors, and visual and narrative analysis of product design and promotional strategies. The results show that Tape Kit has not only succeeded in expanding the appeal of tape as a distinctive souvenir, but is also able to integrate local cultural values in the form of innovative presentations. In addition, the active participation of the community in the production and promotion process also encourages the birth of a sustainable new business ecosystem. This framework is expected to be replicated in other areas that have local culinary potential as a cultural tourism-based economic lever.
Co-Authors Agusta Rakhmat Taufani Hamdani, Ardiansyah Yusuf Ike Ratnawati Iriaji Prasetyo, Abdul Rahman Roekhan Roekhan