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All Journal Al Mi’yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Jurnal Public Relations (J-PR)
Hardiyanti, Iin
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

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Inovasi Penilaian Otentik Maharah Kalam dengan Pendekatan Komunikatif pada Buku Bahasa Arab MI Kelas III Yuristira, Afif Naufal Andrean; Baroroh, Umi; Purnama, Boby Bagas; Kirani, Lintang Lutfhi; Hardiyanti, Iin
Al Mi'yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Vol 8 No 2 Oktober 2025
Publisher : STIQ Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/am.v8i2.5226

Abstract

Assessment is an integral part of the language learning process, including in the teaching of Arabic at Madrasah Ibtidaiyah (MI/Islamic elementary schools). One of the main skills to be developed is maharah kalam (speaking skill), which requires students to actively and communicatively use the Arabic language. This study aims to examine the speaking assessment techniques found in the Arabic Language Textbook for Grade III MI published by the Indonesian Ministry of Religious Affairs in 2020, and to propose an innovation through authentic assessment using a communicative approach that is more contextual and meaningful. This research employs a library research method with content and descriptive analysis techniques. The findings indicate that the assessment techniques in the textbook remain conventional, focusing on vocabulary pronunciation, dialogue repetition, and simple oral responses. These techniques do not fully reflect the real-life communicative use of language. Therefore, there is a need for authentic assessment innovations based on a communicative approach through activities such as role-playing, interviews, discussions, and oral presentations. Such innovations can provide a more comprehensive overview of students' competencies—cognitive, affective, and psychomotor—and support the goal of Arabic language instruction as an active communication tool.
Upaya Cyber Public Relations Dalam Meningkatkan Kegiatan Marketing PT Moladin Digital Indonesia Hardiyanti, Iin; Putri, Wirda Yulita
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1017

Abstract

AbstractPT Moladin Digital Indonesia is the first pioneer of an application that focuses on selling vehicles since 2019 and has been selling new or used cars online. PT Moladin Digital Indonesia belongs to the e-commerce category that only specializes in selling cars and motorcycles through applications. E-commerce is the process of buying or selling a product using electronic data via the internet. Seeing the trend in the use of social media and applications starting to have a very important role in the vehicle industry, the study aims to find out Cyber Public Relations in increasing PT Moladin Digital Indonesia's marketing activities. The concept used in this research is how to build engagement on social media proposed by Jefkins, namely Cyber Public Relations, Marketing Public Relations and New Media. The paradigm that will be used in this research is the constructivist paradigm using a qualitative descriptive approach. This research method is a case study. With the source of the data obtained from key informants are Mr. Arthur as Area Manager of Public Relations Moladin, then the supporting informant Mrs. Ita as sales manager. In collecting data, this study used participatory observation techniques, in-depth interviews, and documentation studies. The results of the discussion in this study indicate that the efforts that have been implemented in increasing PT Moladin Digital Indonesia's marketing activities in building trust and creating a positive image with the Moladin Care program are considered successful because it can be seen from the results of community achievements in using Moladin application services.Keywords: Cyber Public Relations, Marketing Public Relations, Social Media.
Co-Authors Kirani, Lintang Lutfhi Purnama, Boby Bagas Putri, Wirda Yulita Umi Baroroh, Umi Yuristira, Afif Naufal Andrean