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All Journal Jurnal Public Relations (J-PR) Mahira: Journal of Arabic Studies & Teaching
Hardiyanti, Iin
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Upaya Cyber Public Relations Dalam Meningkatkan Kegiatan Marketing PT Moladin Digital Indonesia Hardiyanti, Iin; Putri, Wirda Yulita
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1017

Abstract

AbstractPT Moladin Digital Indonesia is the first pioneer of an application that focuses on selling vehicles since 2019 and has been selling new or used cars online. PT Moladin Digital Indonesia belongs to the e-commerce category that only specializes in selling cars and motorcycles through applications. E-commerce is the process of buying or selling a product using electronic data via the internet. Seeing the trend in the use of social media and applications starting to have a very important role in the vehicle industry, the study aims to find out Cyber Public Relations in increasing PT Moladin Digital Indonesia's marketing activities. The concept used in this research is how to build engagement on social media proposed by Jefkins, namely Cyber Public Relations, Marketing Public Relations and New Media. The paradigm that will be used in this research is the constructivist paradigm using a qualitative descriptive approach. This research method is a case study. With the source of the data obtained from key informants are Mr. Arthur as Area Manager of Public Relations Moladin, then the supporting informant Mrs. Ita as sales manager. In collecting data, this study used participatory observation techniques, in-depth interviews, and documentation studies. The results of the discussion in this study indicate that the efforts that have been implemented in increasing PT Moladin Digital Indonesia's marketing activities in building trust and creating a positive image with the Moladin Care program are considered successful because it can be seen from the results of community achievements in using Moladin application services.Keywords: Cyber Public Relations, Marketing Public Relations, Social Media.
Efektivitas Metode Total Physical Response (TPR) Terhadap Peningkatan Penguasaan Mufradat Siswa kelas IVB MI Al Huda Karangnongko Hardiyanti, Iin; Rahman, M. Faqih Syifa
Mahira: Journal of Arabic Studies & Teaching Vol. 3 No. 3 (2025)
Publisher : Pendidikan Bahasa Arab Fakultas Ilmu Tarbiyah dan Keguruan UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/mahira.2025.33.06

Abstract

Arabic language learning at MI Al Huda Karangnongko Yogyakarta has tended to be monotonous, as it is predominantly conducted through lecture, question-and-answer, and memorization methods, which has resulted in low student learning interest. This study aims to examine the effect of implementing the Total Physical Response (TPR) method on improving Arabic vocabulary mastery among fourth-grade students of class IV B at MI Al Huda. The research employed an experimental approach using a true experimental design, specifically the pretest–posttest control group design. The research sample consisted of two classes selected from the entire student population of MI Al Huda, with class IV B serving as the experimental group that received instruction using the TPR method, and class IV A serving as the control group that was taught using conventional instructional methods. Data analysis was conducted using a parametric statistical test in the form of an Independent Samples t-Test, assisted by SPSS version 25. The results of the analysis revealed a Sig. (2-tailed) value of 0.000, which is lower than the significance level of 0.05. Therefore, it can be concluded that the implementation of the Total Physical Response (TPR) method has a significant effect on the Arabic vocabulary mastery of fourth-grade students in class IV B at MI Al Huda Karangnongko Yogyakarta.
Co-Authors Putri, Wirda Yulita Rahman, M. Faqih Syifa