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All Journal Budimas : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research
Jovinda Percillia Ma’rifatul Umairoh
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Bridging Leadership and AI Adoption: The Mediating Role of Phenomenological Learning and the Moderating Effect of Digital Culture Hashmi, Maria; Jovinda Percillia Ma’rifatul Umairoh; Mega Aprillia Pratamasari; Ogun Prayoga; Zaki Nur Hamam
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2287

Abstract

This study investigates the role of transformational leadership, phenomenological learning, and digital culture in shaping the successful adoption of Artificial Intelligence (AI) within Indonesian organizations. Using a quantitative survey design, data were collected from 412 respondents across the service and manufacturing sectors. Structural Equation Modeling Partial Least Squares (SEM-PLS) was employed to test the hypothesized relationships. The findings reveal that transformational leadership significantly enhances phenomenological learning, which in turn positively influences AI adoption. Moreover, phenomenological learning mediates the relationship between transformational leadership and AI adoption, while digital culture strengthens the link between leadership and learning. These results highlight the importance of integrating phenomenological learning as a reflective and human-centered process in organizational digital transformation. The study contributes to theory by extending Phenomenological Learning Theory into technology adoption research and underscores the moderating role of digital culture in shaping organizational readiness. Practically, the findings suggest that leaders should foster reflective learning environments and cultivate adaptive digital cultures to accelerate inclusive and sustainable AI adoption.
TRANSFORMASI DIGITAL DALAM MANAJEMEN KEUANGAN DAN PEMASARAN IKAN NILA DI POKDAKAN MINA SARI Efi Miftah Faridli; Bagis, Fatmah; Ridho Muktiadi; Hardiyanto Wibowo; Ogun Prayoga; Mohamad Nofal Firaldhi; Jovinda Percillia Ma’rifatul Umairoh
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.18022

Abstract

Kelompok Pembudidaya Ikan (Pokdakan) Mina Sari di Desa Purwosari, Banyumas, memiliki potensi besar dalam budidaya ikan nila. Namun, kelompok ini menghadapi tantangan serius dalam sistem pemasaran tradisional dan pencatatan keuangan yang masih manual, sehingga berdampak pada rendahnya pendapatan dan efisiensi usaha. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas Pokdakan Mina Sari melalui penerapan teknologi digital dalam pemasaran dan manajemen keuangan. Metode pelaksanaan dilakukan dalam tiga tahap: (1) prepare, berupa identifikasi kebutuhan dan penyusunan modul pelatihan; (2) transform, melalui pelatihan pemasaran digital menggunakan media sosial dan e-commerce, serta pencatatan keuangan digital dengan aplikasi sederhana; dan (3) lead, yaitu tahap implementasi, monitoring, dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan anggota Pokdakan menggunakan media digital untuk promosi dan pencatatan keuangan secara mandiri. Program ini tidak hanya mendorong peningkatan pendapatan mitra, tetapi juga memperkuat kesiapan mereka dalam menghadapi transformasi ekonomi digital secara berkelanjutan. Pendekatan ini membuktikan bahwa digitalisasi mampu meningkatkan daya saing usaha mikro berbasis perikanan di daerah pedesaan. Kata kunci: ikan nila, digital marketing, manajemen keuangan, pengabdian masyarakat, Pokdakan.
Co-Authors Bagis, Fatmah Efi Miftah Faridli Hardiyanto Wibowo Hashmi, Maria Mega Aprillia Pratamasari Mohamad Nofal Firaldhi Ogun Prayoga Ridho Muktiadi Zaki Nur Hamam