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All Journal Budimas : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Ogun Prayoga
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Veterinary Other

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Bridging Leadership and AI Adoption: The Mediating Role of Phenomenological Learning and the Moderating Effect of Digital Culture Hashmi, Maria; Jovinda Percillia Ma’rifatul Umairoh; Mega Aprillia Pratamasari; Ogun Prayoga; Zaki Nur Hamam
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2287

Abstract

This study investigates the role of transformational leadership, phenomenological learning, and digital culture in shaping the successful adoption of Artificial Intelligence (AI) within Indonesian organizations. Using a quantitative survey design, data were collected from 412 respondents across the service and manufacturing sectors. Structural Equation Modeling Partial Least Squares (SEM-PLS) was employed to test the hypothesized relationships. The findings reveal that transformational leadership significantly enhances phenomenological learning, which in turn positively influences AI adoption. Moreover, phenomenological learning mediates the relationship between transformational leadership and AI adoption, while digital culture strengthens the link between leadership and learning. These results highlight the importance of integrating phenomenological learning as a reflective and human-centered process in organizational digital transformation. The study contributes to theory by extending Phenomenological Learning Theory into technology adoption research and underscores the moderating role of digital culture in shaping organizational readiness. Practically, the findings suggest that leaders should foster reflective learning environments and cultivate adaptive digital cultures to accelerate inclusive and sustainable AI adoption.
TRANSFORMASI DIGITAL DALAM MANAJEMEN KEUANGAN DAN PEMASARAN IKAN NILA DI POKDAKAN MINA SARI Efi Miftah Faridli; Bagis, Fatmah; Ridho Muktiadi; Hardiyanto Wibowo; Ogun Prayoga; Mohamad Nofal Firaldhi; Jovinda Percillia Ma’rifatul Umairoh
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.18022

Abstract

Kelompok Pembudidaya Ikan (Pokdakan) Mina Sari di Desa Purwosari, Banyumas, memiliki potensi besar dalam budidaya ikan nila. Namun, kelompok ini menghadapi tantangan serius dalam sistem pemasaran tradisional dan pencatatan keuangan yang masih manual, sehingga berdampak pada rendahnya pendapatan dan efisiensi usaha. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas Pokdakan Mina Sari melalui penerapan teknologi digital dalam pemasaran dan manajemen keuangan. Metode pelaksanaan dilakukan dalam tiga tahap: (1) prepare, berupa identifikasi kebutuhan dan penyusunan modul pelatihan; (2) transform, melalui pelatihan pemasaran digital menggunakan media sosial dan e-commerce, serta pencatatan keuangan digital dengan aplikasi sederhana; dan (3) lead, yaitu tahap implementasi, monitoring, dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan anggota Pokdakan menggunakan media digital untuk promosi dan pencatatan keuangan secara mandiri. Program ini tidak hanya mendorong peningkatan pendapatan mitra, tetapi juga memperkuat kesiapan mereka dalam menghadapi transformasi ekonomi digital secara berkelanjutan. Pendekatan ini membuktikan bahwa digitalisasi mampu meningkatkan daya saing usaha mikro berbasis perikanan di daerah pedesaan. Kata kunci: ikan nila, digital marketing, manajemen keuangan, pengabdian masyarakat, Pokdakan.
Strengthening Financial Literacy and Business Management Digitalization for MSMEs Through a Mentoring Program Afid Setiabudi; Ogun Prayoga; Athaya Hukama; Muhammad Alifian Darussalam; Raihan Darmawan; Suryo Budi Santoso; Herni Justiana Astuti; Meydy Fauziridwan
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i3.483

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in promoting economic growth through job creation and increased local economic activity. However, many MSME owners continue to face challenges in financial record-keeping, business management, tax administration, and the adoption of digital technology. This community service program aimed to strengthen the capacity of MSME owners in financial management and business digitalization through training and mentoring based on practical applications. The program was implemented through field observations, problem identification, mentoring module development, educational sessions, hands-on practice, questionnaire distribution, and evaluation. The mentoring covered basic tax education, business transaction recording, cash flow management, QRIS utilization, and sustainable business management strategies. Lecturers and students participated as part of community service-based learning activities. The results showed improved understanding of financial record-keeping, the separation of personal and business finances, and the use of digital payment systems in business operations. The program also enhanced participants' ability to manage business administration more systematically and efficiently. The resulting mentoring module and community service article are expected to support the sustainable development and digital transformation of MSMEs.
Talent Management and Islamic Work Ethic as University Employee Performance Enhancement Through a Mentoring Program Shaka Nsengiyumva Gloire; Htet Wut Yi Aung; Ogun Prayoga; Umar Abdul Aziz; Suryo Luqman Hakim; Suyoto; Fatmah Bagis
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i3.489

Abstract

Higher education institutions face increasing challenges in improving service quality, employee performance, and adaptability to organizational change. Effective human resource management is essential for strengthening institutional sustainability, yet issues related to work culture, employee engagement, competency development, and the implementation of organizational values remain prevalent. This community service program aimed to enhance university employees’ understanding of talent management, Islamic work ethic, organizational values, and employee engagement through an education and mentoring approach. The program was implemented through workplace observation, organizational problem identification, mentoring module development, educational sessions, group discussions, questionnaire distribution, and evaluation. The mentoring materials focused on talent management, workplace ethics, Islamic work ethic, organizational values, employee engagement, and strategies for improving employee performance. Lecturers and students participated as part of research-based community service activities. The results showed improved employee understanding of value-based human resource management, stronger awareness of employee engagement, and greater appreciation of professional work culture in supporting organizational effectiveness. The program also increased awareness of the importance of sustainable human resource development within higher education institutions. The resulting human resource development module and community service article are expected to contribute to continuous organizational quality improvement.
Co-Authors Afid Setiabudi Athaya Hukama Bagis, Fatmah Efi Miftah Faridli Fatmah Bagis Hardiyanto Wibowo Hashmi, Maria Herni Justiana Astuti Htet Wut Yi Aung Jovinda Percillia Ma’rifatul Umairoh Mega Aprillia Pratamasari Meydy Fauziridwan Mohamad Nofal Firaldhi Muhammad Alifian Darussalam Raihan Darmawan Ridho Muktiadi Shaka Nsengiyumva Gloire Suryo Budi Santoso Suryo Luqman Hakim Suyoto Umar Abdul Aziz Zaki Nur Hamam