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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan English and Tourism Studies International Journal of Entrepreneurship and Tourism
Mushthofa Kamal
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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A Struggling Phase Of A Tourism Village: A Case Study On Kemiri Tourism Village Jember Gullit Tornado Taufan; Julien Arief Wicaksono; Mushthofa Kamal; Degita Danur Suharsono; Rizqi Febrian Pramudita
International Journal of Entrepreneurship and Tourism Vol. 1 No. 1 (2023)
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v1i1.2023.1 - 10

Abstract

Since its opening on March 2021, Kemiri Tourism Village was, still, facing a number of problematic issues. The decreasing number of visitors was an alarming sign for the destination. Investigating the current condition of the tourism village was essential to get a comprehensive picture of what really happened. Based on that purpose, this case study was conducted by utilizing the concept of 4 As tourism components covering attraction, accessibility, amenities, and ancillary. The data was collected through interview with Kelompok Sadar Wisata (Pokdarwis), tourism awareness group, of Kemiri, observation to the destination, and content analysis on visitors’ reviews and other accessible sources regarding the tourism village. The results of the data analysis showed that the tourism village faced a number of issues based on the 4 As tourism components. Regarding the attraction, the tourism village needed to discover its unique attractiveness to make the destination distinctive from other tourism villages. In addition, when dealing with amenities, Kemiri Tourism Village should make a big effort to rebuild the destination due to the fact that there were a number of facilities that did not exist any longer when compared to its initial condition. Widening and strengthening partnerships were also essential to achieve better networking that would be beneficial to improve promotions.
Netizen's Perception of Jember Tourism Attraction in Info Warga Jember Official Group Facebook Platform Mushthofa Kamal; Degita Danur Suharsono
English and Tourism Studies Vol. 1 No. 1 (2023): May
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/ets.v1i2.66

Abstract

The aim of this research is to identify the perceptions of Facebook users who are affiliated with the Info Warga Jember Official (IWJ) group related to the condition of tourism attractions in Jember Regency in 2022-2023. This research uses a qualitative descriptive approach. The results of this study obtained that public perceptions of tourism attractions in Jember Regency are considered to still need improvement efforts related to adjusting entrance ticket rates and parking rates, as well as managing tourist areas. In addition, perceptions related to new tourism attractions in Jember Regency need to be equipped with complete and clear information. Keywords: social media, perception, tourism attraction
Revitalisasi Kesenian Pojhien Bondowoso Melalui Upaya Viralitas di Media Sosial Instagram dan Tiktok Ni Luh Ayu Sukmawati; Fina Zahra; Ghanesya Hari Murti; Mushthofa Kamal
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3874

Abstract

Penelitian ini bertujuan merevitalisasi Kesenian Pojhien di Kabupaten Bondowoso melalui strategi viralitas di media sosial Instagram dan TikTok dengan memanfaatkan teori viral success dan memetic success sebagai landasan konseptual. Kegiatan dilaksanakan bersama komunitas Pojhien Unik selama satu bulan melalui empat tahapan utama, yakni persiapan, perencanaan program, pelaksanaan, serta monitoring dan evaluasi. Metode yang digunakan bersifat partisipatif dan berbasis komunitas, meliputi observasi lapang, pendampingan produksi konten, pengelolaan akun media sosial, serta analisis metrik digital menggunakan dasbor Instagram, TikTok Studio, dan beberapa alat analitik lain. Hasilnya menunjukkan bahwa penerapan enam dimensi viralitas—positivity, high-arousal emotions, packaging, positioning, prestige, dan participation—mampu meningkatkan paparan dan interaksi terhadap konten Pojhien secara signifikan. Akun Instagram @pojhien.unik memperoleh sekitar 18.200 tayangan, 505 interaksi, dan jangkauan 7.637 akun, sementara akun TikTok @pojhien.unik meraih sekitar 4.400 tayangan dengan mayoritas penonton berusia 18–24 tahun. Sebagian besar penonton berasal dari non-pengikut dan menemukan konten melalui fitur For You atau Explore, yang menunjukkan potensi penyebaran organik. Temuan ini mengindikasikan bahwa media sosial dapat menjadi medium efektif untuk pelestarian kesenian tradisi bila dikelola secara strategis dan partisipatif, sekaligus memperkuat kapasitas komunitas lokal dalam ekosistem budaya digital.
Co-Authors Degita Danur Suharsono Fina Zahra Ghanesya Hari Murti Gullit Tornado Taufan Julien Arief Wicaksono Ni Luh Ayu Sukmawati Rizqi Febrian Pramudita