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All Journal Erudio: Journal of Educational Innovation Jurnal Pengabdian kepada Masyarakat Bina Darma
Yosephina, Grace
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Pengembangan Bisnis Salak Melalui Pelatihan Layanan Prima di Kecamatan Wonosalam Kabupaten Jombang Lindiawati, Lindiawati; Nurmianto, Eko; Yulianti, Emma; Indasah, Alfiah; Angelia Diwangkari, Calvina; Yosephina, Grace
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 5 No. 3 (2025): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/jddp3411

Abstract

Paper ini membahas tentang pentingnya pelatihan layanan prima dan sertifikasi halal dalam meningkatkan daya saing dan kualitas produk salak pada Kelompok Tani Hutan (KTH) yang juga merupakan  UMKM Lestari di Wonosalam, Jombang. Produk salak yang melimpah di daerah Wonosalam menyebabkan harga sangat murah, sehingga petani diarahkan untuk meakukan inovasi produk olahan salak seperti keripik salak, jus salak rempah, teh kulit salak. Untuk mendukung kesuksesan dalam memasarkan produk inovatif ini diperlukan ketrampilan layanan prima serta pelatihan sertifikasi halal untuk memastikan pelanggan akan kualitas kehalalan produk. Pemberdayaan ini bertujuan untuk meningkatkan kesadaran dan pemahaman KTH Lestari  tentang pentingnya layanan prima dan sertifikasi halal. Metode yang digunakan adalah pelatihan bagi kepada pelaku UMKM Salak. Pendampingan juga akan dilakukan pada saat KTH Lestari memulai produksi produk olahan salak. Hasil pemberdayaan adalah meningkatnya  kualitas layanan dan produk UMKM Salak.
EMPOWERING RURAL COMMUNITIES THROUGH SALAK FRUIT INNOVATION: APPLYING THE BUSINESS MODEL CANVAS FOR SUSTAINABLE ENTREPRENEURSHIP Lindiawati, L; Yulianti, Emma; Nurmianto, Eko; Indasah, Alfiah; Buana, Calvina Angelia Diwangkari; Yosephina, Grace
Erudio Journal of Educational Innovation Vol 12, No 2 (2025): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community engagement project aimed to strengthen rural entrepreneurship through the innovation of salak fruit processing combined with Business Model Canvas (BMC) training. Local farmers were encouraged to diversify salak into various processed products such as chips, dodol, and juices to increase product value and market competitiveness. The BMC framework was introduced as a practical tool to help participants analyze value propositions, customer segments, revenue streams, and cost structures. Through participatory workshops, farmers gained hands-on experience in developing business models that were both feasible and sustainable. The results showed significant learning improvement, with participants’ average pre-test score at 46 and post-test score rising to 81. This demonstrated enhanced understanding of entrepreneurial concepts and the practical application of BMC. Moreover, product diversification not only improved farmers’ confidence in entrepreneurship but also opened new market opportunities beyond traditional raw fruit sales. The integration of product innovation with entrepreneurial training fostered community capacity building and strengthened economic resilience. This initiative demonstrates how higher education institutions can bridge academic knowledge with community needs, creating sustainable local economic development through agro-based innovation.
Co-Authors Angelia Diwangkari, Calvina Buana, Calvina Angelia Diwangkari Eko Nurmianto Emma Yulianti Indasah, Alfiah Lindiawati, L Lindiawati, Lindiawati