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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA)
Afriyani Elizabet Sitorus
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Penggunaan bahasa promosi Influencer Tiktok dalam Iklan Glad2glow terhadap Minat Beli Gen Z : Penelitian Afriyani Elizabet Sitorus; Aqilah Apritia Parawanza; Helena Seprina Sitohang; Rachel Adeline Siagian; Trisnawaty Hutagalung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2939

Abstract

This study aims to analyze the use of promotional language by influencers on TikTok in Glad2Glow skincare advertisements and its influence on Generation Z’s purchase intention. The research is motivated by the increasing role of influencer marketing in social media, particularly TikTok, which has become a dominant platform among Gen Z. This study employed a descriptive qualitative approach with data collected through semi-structured interviews with 15 respondents aged 18–25 years in Medan who actively use TikTok. The results show that most respondents were exposed to Glad2Glow advertisements and admitted that casual, authentic, and relatable promotional language successfully captured their attention and sparked curiosity. However, only a small portion of respondents expressed an actual purchase intention. Trust was identified as the most dominant factor bridging interest and purchase decisions, while advertisement visualization only played a supporting role. These findings indicate that the effectiveness of promotion is not solely determined by language style but also by the integration of persuasive communication, creative visuals, and influencer credibility. This research contributes theoretically to the study of digital marketing communication from the perspective of promotional linguistics and provides practical recommendations for local brands to strengthen
Peran Kebijakan Sumber Daya Alam dalam Mewujudkan Transisi Energi berbasis Green Hydrogen di Indonesia: Penelitian Bonaraja Purba; Ainun Saskia; Essi Laura Amanda; Rachel Adeline Siagian; Afriyani Elizabet Sitorus
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3008

Abstract

The transition toward clean energy poses a major challenge for Indonesia due to its high dependence on fossil fuels. Green hydrogen is considered a strategic option to strengthen energy security while supporting the national decarbonization agenda. This study aims to analyze the role of natural resource management policies in driving the energy transition based on green hydrogen in Indonesia. The research employs a literature review with a descriptive qualitative approach through the examination of academic journals, international institutional reports, and official government documents. The findings reveal that although Indonesia possesses abundant renewable energy potential, the implementation of green hydrogen remains constrained by high production costs, limited infrastructure, and the absence of comprehensive regulations. Natural resource policies play a strategic role in overcoming these barriers through regulatory support, fiscal incentives, infrastructure development, and integration with low-carbon development strategies. Lessons from Japan and Germany highlight the importance of policy consistency, sustainable financing, and cross-sectoral coordination. Comprehensive and adaptive natural resource policies are the key to accelerating the green hydrogen–based energy transition. This study emphasizes that such policies are not merely technical instruments, but also strategic foundations for strengthening energy security, fostering a green economy, and ensuring sustainable national development.
Pengaruh Jumlah Perusahaan Industri dan investasi terhadap Penyerapan Tenaga Kerja di Indonesia: Penelitian Afriyani Elizabet Sitorus; Yesi Veronika Simarmata; Tasya Oren Sagala; Masyura Nasution; Khairani Alawiyah Matondang
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3063

Abstract

This study analyzes the impact of the number of industrial enterprises and investment on labor absorption in Indonesia. Employment remains a critical issue, as the growth of the labor force has not been fully matched by sufficient job creation. The research uses annual secondary data obtained from the Central Bureau of Statistics (BPS) and relevant government reports. Multiple linear regression analysis was conducted using EViews software, with classical assumption tests applied to ensure the validity of the model. The findings reveal that both the number of industrial enterprises and investment have a positive and significant effect on labor absorption, both individually and jointly. The coefficient of determination (R²) of 98.08 percent indicates that the independent variables strongly explain variations in labor absorption. These results emphasize that expanding industrial enterprises and increasing investment are key drivers of job creation, and they imply that government policies should prioritize simplifying business establishment and promoting labor--intensive investment to achieve inclusive economic growth.
PENGARUH JUMLAH PENDUDUK DAN IPM TERHADAP KEMISKINAN DI PROVINSI SUMATERA UTARA Afriyani Elizabet Sitorus; Joko Suharianto
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2361

Abstract

Pertumbuhan penduduk yang tidak terkendali dan tidak diiringi dengan peningkatan kualitas hidup dapat menimbulkan masalah sosial ekonomi yang serius, salah satunya adalah kemiskinan. Meskipun upaya peningkatan pembangunan manusia terus dilakukan melalui peningkatan Indeks Pembangunan Manusia (IPM), namun angka kemiskinan di Indonesia  masih tergolong tinggi. Penelitian ini bertujuan untuk mengkaji pengaruh jumlah penduduk dan IPM terhadap tingkat kemiskinan di Provinsi Sumatera Utara. Metode analisis yang digunakan adalah regresi linier berganda dengan data time series yang mencakup kurun waktu tahun 2001 sampai dengan tahun 2024. Hasil penelitian menunjukkan bahwa pada tingkat kepercayaan 95 persen, model regresi tersebut signifikan secara statistik, yang ditunjukkan dengan nilai signifikansi F sebesar 0,000 < 0,05. Koefisien determinasi (R-kuadrat) sebesar 0,8610 yang berarti bahwa 86,10 persen variasi tingkat kemiskinan dapat dijelaskan oleh variabel bebas dalam model, sedangkan sisanya sebesar 13,90 persen dipengaruhi oleh faktor lain di luar model. Secara parsial jumlah penduduk berpengaruh negatif dan signifikan terhadap kemiskinan, sedangkan IPM berpengaruh positif dan signifikan terhadap kemiskinan di Provinsi Sumatera Utara.
Co-Authors Ainun Saskia Aqilah Apritia Parawanza Bonaraja Purba Essi Laura Amanda Helena Seprina Sitohang Khairani Alawiyah Matondang Masyura Nasution Rachel Adeline Siagian Tasya Oren Sagala Trisnawaty Hutagalung Yesi Veronika Simarmata