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p-Index From 2021 - 2026
0.444
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All Journal Management Dynamics: International Journal of Management and Digital Sciences International Journal of Economics and Management Research
Sudarjo Sudarjo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Student Online Business Readiness in the Perspective of Digital Mindset: Phenomenological Study on Students in Malang Amelia Setyawati; Adelia Rahma; Brillian Rosy; Amelia Sugangga; Sudarjo Sudarjo; Hario Hario; Dieva Zahrohtu Anfi
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 4 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i4.395

Abstract

The development of digital technology has changed global business patterns, including in Indonesia, through the growth of e-commerce, social media, and online platforms. This change opens up great opportunities for students as the educated young generation to develop online businesses. This research aims to explore students' online business readiness from a digital mindset perspective through a phenomenological study approach among students in Malang. The research focuses on online business readiness, digital mindset, attitudes towards technology, and the contribution of entrepreneurship learning, which are analyzed using the Theory of Planned Behavior framework(Ajzen, 1991) and Entrepreneurial Mindset Theory. The research used qualitative methods with in-depth interviews with online business students. The results show that students have a basic understanding of digital business, especially in utilizing social media and marketplaces. A positive attitude towards technology has been formed, indicated by perceived benefits and ease of use. However, a gap emerges between technical skills and long-term strategic planning capabilities. Innovation and problem-solving tend to be reactive, simply following trends, while psychological resistance such as fear of fraud and data security remain barriers. This research confirms that online business readiness is not only determined by technical skills, but also by the strengthening of an adaptive, innovative digital mindset. This research confirms that online business readiness is not only determined by technical skills, but also by strengthening an adaptive, innovative, and resilient digital mindset.The novelty of this research is the integration of TPB and Entrepreneurial Mindset Theory to understand students' readiness to face digital business challenges.
Entrepreneurial Literacy and Digital Mindset as Catalysts for Online Business Readiness: A Systematic Literature Review Amelia Setyawati; Adelia Rahma; Sudarjo Sudarjo; Sutomo Sutomo; Farij Ibadil Maula; Dimas Putri Mega; Iradah Rahman
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.613

Abstract

Global development in digital technology have driven the transformation of business models towards online ecosystems, requiring individuals and organizations to have adaptive online business readiness. The growing potential of e-commerce, driven by the massive number of internet users, presents a strategic opportunity.However, many students and young entrepreneurs do not yet have an adequate digital mindset to compete.The urgency of this research lies in the need to understand how entrepreneurship education and digital mindset can act as catalysts in preparing business actors to enter the online business world. This study uses the Systematic Literature Review method with stages of identification, selection, and synthesis of scientific articles, as well as bibliometric analysis using VOSviewer. The results show that the combination of entrepreneurship education and strengthening the digital mindset can improve online business readiness to include the ability to utilize artificial intelligence (AI) technology for marketing, the use of data analytics for decision making, and automated online store management. Additionally, there is a digital literacy gap among students and SME entrepreneurs that can be bridged through a digital project-based entrepreneurship curriculum. The implications of this research encourage universities and policymakers to design entrepreneurship programs that emphasize digital transformation, the use of AI.
Co-Authors Adelia Rahma AMELIA SETYAWATI Amelia Sugangga Brillian Rosy Dieva Zahrohtu Anfi Dimas Putri Mega Farij Ibadil Maula Hario Hario Iradah Rahman Sutomo Sutomo