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All Journal Jurnal Pengabdian kepada Masyarakat JIPDAS (Jurnal Ilmiah Pendidikan Dasar)
Heri Akmal
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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STRATEGI PENGEMBANGAN PEMASARAN PRODUK ETHNOBOTANY MELALUI PLATFORM E-COMMERCE DI GAMPONG COT KUNYET, KECAMATAN PADANG TIJI, KABUPATEN PIDIE Lasri, Lasri; Fitrianti, Fitrianti; Heri Akmal; Puspita Annaba Kamil; Bunaiya, Bunaiya; Muhammad Hafidz; Nurul Maulida
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v5i6.11563

Abstract

Penelitian ini bertujuan untuk merumuskan strategi pengembangan pemasaran produk ethnobotany melalui pemanfaatan platform e-commerce di Gampong Cot Kunyet, Kecamatan Padang Tiji, Kabupaten Pidie. Produk-produk ethnobotany yang berbasis pada kearifan lokal memiliki potensi ekonomi yang tinggi jika dikelola dan dipasarkan secara optimal. Namun, keterbatasan dalam pengetahuan teknologi digital serta minimnya akses terhadap pasar menjadi kendala utama masyarakat, khususnya kalangan remaja Karang Taruna. Melalui program pendampingan selama tiga bulan, kegiatan ini mencakup identifikasi permasalahan, pendampingan pemasaran melalui platform e-commerce, praktik penggunaan media sosial dan marketplace (Website, Instagram, Shopee, Tokopedia, TikTok Shop), serta evaluasi hasil. Hasil kegiatan menunjukkan peningkatan pemahaman masyarakat terhadap strategi pemasaran melalui platform e-commerce, kemampuan mengelola toko online, serta peningkatan keterampilan promosi produk secara visual dan deskriptif. Strategi ini tidak hanya membantu memperluas jangkauan pasar dan meningkatkan daya saing produk lokal, tetapi juga berkontribusi pada penguatan ekonomi masyarakat desa berbasis teknologi.
PERAN PENDIDIKAN GEOGRAFI DALAM KEBIJAKAN PEMBANGUNAN PERTANIAN BERKELANJUTAN: TINJAUAN LITERATUR Mazwan; Muis; Aprianty; Heri Akmal; Melda Yulisa; Kartika Selytias Utami; Faraisha Hizra; Ulia Safitri; Siti Shara
JIPDAS (Jurnal Ilmiah Pendidikan Dasar) Vol. 4 No. 1 (2025): JIPDAS : Jurnal Ilmiah Pendidikan Dasar
Publisher : Lembaga Pengembangan Inovasi Pendidikan Baiturrahman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65946/jipdas.v4i1.131

Abstract

Sustainable agricultural development is a strategic agenda in Indonesian public policy, given the agricultural sector's role in maintaining food security, environmental balance, and public welfare. Geography education plays a crucial role in developing the spatial, ecological, and regional understanding needed for the formulation and implementation of agricultural policies. This article aims to examine the role of geography education in supporting sustainable agricultural development policies through a literature review approach. The research method used is a literature review of national and international journal articles relevant to geography education, public administration, and agricultural development. The results of the study indicate that geography education plays a role in strengthening the capacity for spatial analysis of agricultural policies, increasing the environmental literacy of policymakers and the public, and supporting regional-based agricultural planning. This article concludes that integrating geography education into public policy can be an important strategy for realizing sustainable and equitable agricultural development.
Co-Authors Aprianty Bunaiya, Bunaiya Faraisha Hizra Fitrianti Fitrianti, Fitrianti Kartika Selytias Utami Lasri Mazwan Melda Yulisa Muhammad Hafidz Muis Nurul Maulida Puspita Annaba Kamil siti shara Ulia Safitri