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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Jurnal Ecogen Community Empowerment Quantitative Economics and Management Studies Social Science Studies Jurnal bintang manajemen Al-Muhasib: Journal of Islamic Accounting and Finance International Journal of Economics, Business and Innovation Research Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship
Wahyuningtiyas, Nanik
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Digital Marketing Strategy: A Hybrid Systematic Literature Review and Bibliometric Analysis from the Scopus Database Nanik Wahyuningtiyas; Sudarmiatin; Agus Hermawan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2702

Abstract

This paper explores the key elements and challenges of digital marketing strategies, focusing on how businesses, particularly SMEs, can effectively navigate the evolving digital landscape. A systematic literature review and bibliometric analysis of 280 articles from the Scopus database were conducted to identify trends, challenges, and gaps in digital marketing strategies. The study finds that digital marketing strategies are critical due to technological advances and shifting consumer behaviors. Challenges include ROI measurement, data privacy, and the integration of emerging technologies like AI and big data. This paper provides valuable insights into the evolution of digital marketing, emphasizing the need for businesses to adapt to new technologies and ethical considerations
Gastronomic Tourism Enhancement Strategy to Stimulate Local Economic Development in Malang City Normaladewi, Andi; Ramadhan, Tri Sugiarti; Wahyuningtiyas, Nanik
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5846

Abstract

The development of gastronomic tourism is an important strategy in strengthening the tourism sector and encouraging local economic growth in various regions. Malang City, as one of the leading tourist destinations in East Java, has great potential in developing its regional culinary specialties as a tourist attraction with economic and cultural value. This study aims to analyze strategies for enhancing gastronomic tourism to stimulate local economic development in Malang City, with a focus on how collaboration between stakeholders and the preservation of culinary specialties can create sustainable economic impacts. This study uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews, field observations, and document reviews from various sources, including culinary entrepreneurs, the tourism office, academics, and local communities. Data analysis was carried out using coding techniques and thematic analysis to identify strategic patterns, challenges, and opportunities in the development of gastronomic tourism in Malang City. The results show that the strategy for enhancing gastronomic tourism in Malang City focuses on three main aspects, namely: (1) strengthening local culinary identity through product innovation based on cultural wisdom; (2) cross-sector institutional collaboration with a penta-helix approach; and (3) optimizing digital promotion and culinary education for the community and tourists. This strategy has been proven not only to increase tourist visits but also create a multiplier effect on the local economy through empowering MSMEs, increasing community income, and preserving regional culinary culture. This study concludes that gastronomic tourism in Malang City has strategic potential as a driver of the creative economy and as a medium for preserving cultural identity. Collaboration between stakeholders, innovation based on local values, and inclusive public policies are key to successfully creating a competitive and sustainable gastronomic tourism ecosystem.
Co-Authors Abdullah Syakur Novianto Abdullah Syakur Novianto Agung Nugroho Lutfi Imam Fahrudi Agus Hermawan Andi Normaladewi Anni Rahimah Arsyianto, Muhammad Tody Budi Eko Soetjipto Cindy Pramita Heri Pratikto Ike Nurmaya Devina Imam Mukhlis Ludi Wishnu Wardana Mustaqim, M. Putrihadiningirum, Devika Cherly Ramadhan, Tri Sugiarti Sudarmiatin Tanzil Ilham