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All Journal EKONOMIS : Journal of Economics and Business Jurnal Abdimas Mahakam Jurnal Manajemen Kewirausahaan Jurnal Pengabdian kepada Masyarakat Nusantara Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Innovative: Journal Of Social Science Research
Baharsyah, Syamsudin
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Efektivitas Green Marketing, Kualitas Produk dan Kualitas Kemasan Berbasis Ekonomi Hijau terhadap Sustainability Bisnis UMKM Ritel Hasanudin, Hasanudin; Baharsyah, Syamsudin; Satrio, Bayu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2706

Abstract

The purpose of this study was to analyze the influence of green marketing, product quality, and green economy-based packaging quality on the sustainability of retail MSMEs in Bogor Regency. This study adopted a quantitative method with an associative approach. Respondents in this study were 50 retail MSME entrepreneurs with predetermined criteria. The results showed that simultaneously there was a significant influence between the variables of green marketing, product quality, and packaging quality, which had a positive and significant effect on the sustainability variable of MSME businesses. However, partially only the green marketing variable did not affect the sustainability of retail MSME businesses in Cikeas Udik, Bogor Regency.
Co-Authors B, Rico Septia Hasanudin Hasanudin Hasanudin Hassan, Hasanudin Nurhasan Nurhasan, Nurhasan Puspitasari, Retno Anggraeni Sandy Gunarso Satrio, Bayu Septia B, Rico Septia B., Rico