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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Mandiri Media Ekonomi Media Riset Bisnis & Manajemen Jurnal Keuangan dan Perbankan Media Bina Ilmiah Dirkantara Indonesia IIJSE
Rustam, Rinaldi
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Peran Digital Marketing Bagi Perkembangan UMKM Rufata Di Jakarta Yaputra, Hermanto; Kristaung, Robert; Rustam, Rinaldi
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.114

Abstract

This community service aims to assist Rufata SMEs in Jakarta in enhancing their digital marketing skills, which are expected to support business growth and expand market reach. The training involved various methods, including interactive lectures, experiential learning, continuous evaluation, and post-training mentoring. The results showed a 30% increase in sales within the first three months following the implementation of digital marketing, as well as an expansion of market reach to various cities in Indonesia through social media and e-commerce platforms. However, the challenges Rufata SMEs face include limited skilled human resources in digital marketing and relatively high costs of paid advertising. To ensure sustainability and long-term success, further support in the form of ongoing training and financial assistance is needed. With such support, Rufata SMEs can continue to optimize their digital marketing potential and remain competitive in an increasingly dynamic market.
BUILDING A CREATIVE AND EFFECTIVE BUSINESS TEAM AT BINA AMANAH CORDOVA ENTREPRENEURSHIP SCHOOL Soekapdjo, Soeharjoto; Rustam, Rinaldi; Leila Yusran, Husna; Aryani Tribudhi, Debbie; Ratnawati, Nirdukita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 4 (2022): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i4.1323

Abstract

A solid team supports the successful development of Micro, Small, and Medium Enterprises. For this reason, Community Service is carried out with the aim that business actors can form creative and efficient teams. This activity was carried out in the Diploma Program of the Bina Amanah Cordova School of Entrepreneurship with students as participants. The method used is counseling and training, which is carried out using a two-way system, namely through the provision of material followed by discussion. The activity went smoothly and was successful because it was to the agenda that had been set. This Community Service increases the knowledge and skills of partners in forming creative and efficient teams. After participating in the activity, partners can create several strategy models and perform simulations to form a solid team. Partners and various related parties contribute by providing input so that this activity can be carried out continuously by increasing the duration of the time, but the material provided is by the case that is currently trending and adapted to the needs of its partners.
DETERMINASI PERTUMBUHAN EKONOMI KABUPATEN/KOTA DI PROVINSI NANGGROE ACEH DARUSSALAM Mahdawi, Mahdawi; Rustam, Rinaldi
Media Ekonomi Vol. 30 No. 1 (2022): April
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/me.v30i1.13397

Abstract

This study aims to analyze the effect of Special Autonomy Fund, Regional Tax, Personnel Expenditure, Goods and Services Spendingand Human Development Index on Gross Regional Domestic Product of regency/municipality in Nanggroe Aceh Darussalam Province from 2015 to 2019. This study used quantitative descriptive method. The research model used was an econometric model measured using panel data regression. The results of panel data regression showed that the selected model is a fixed effect model. The results found that partially, only the variable of goods and services spending has no significant effect on gross regional domestic product. Meanwhile, the variables of special autonomy fund and personnel expenditure have a negative effect on gross regional domestic product. Meanwhile, regional tax and human development index have a positive significant effect on gross regional domestic product. The variables of special autonomy fund, local tax, personnel expenditure, goods and services spending, and human development index simultaneously have a significant effect on gross regional domestic product of regency/municipality in Nanggroe Aceh Darussalam Province.
Strategy for Development of Potential Sectors in the Least Developed Regions (Case Study of Sintang District) Adven Panutan, Fransiskus Aswil; Rustam, Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4808

Abstract

This study aims to analyze and review the Potential Sector Development Strategy of the Least Developed Region of Sintang Regency, West Kalimantan Indonesia. The analysis method used in this research is Location Quotient (LQ) & Shift Share analysis. The data used are Gross Regional Domestic Product (GRDP) and Infrastructure Conditions and Supporting Facilities in 2018-2022. The results of the Location Quotient (LQ) calculation in Sintang Regency show that those included in the base sector are Agriculture, Forestry and Fisheries, Mining and Quarrying, Construction, Wholesale and Retail Trade; Car and Motorcycle Repair, Information and Communication, Financial Services and Insurance, Real Estate, Corporate Services, Educational Services and Health Services and Social Activities. Meanwhile, the non-base sectors are the Processing Industry, Electricity and Gas Procurement, Water Procurement, Waste Management, Waste and Recycling, Transportation and Warehousing, Accommodation and Drinking Food Provision, Government Administration, Defense and Compulsory Social Security and other Services. The results of the Shift Share Analysis show that the potential sectors that can be developed are Agriculture, Forestry and Fisheries, Mining and Quarrying, Construction, Wholesale and Retail Trade, Wholesale and Retail Trade: Car and Motorcycle Repair, Information and Communication, Financial and Insurance Services, Real Estate, Corporate Services, Educational and Health Services and Social Activities. These ten sectors have a positive influence so that they can be developed and can increase economic growth in Sintang Regency. In addition, the sustainable development process can be carried out in a good way if the leading sectors of the 17 sectors in Sintang Regency are known.
Digital Transformation in KITE Management (Easy Import for Export Purposes): Viewed from Administrative Process, Technological Aspects, and Human Readiness Ghina, Aluka; Rustam, Rinaldi; Syofyan, Syofriza
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4888

Abstract

The Indonesian government is trying to increase export activities through community involvement, especially local entrepreneurs. Digital transformation is the main foundation for optimizing business, especially in the management of Ease of Import for Export Destinations (KITE). This research, using qualitative descriptive methods, explores the impact of digitalization on KITE management through the KITE Application. The research focus includes administrative process changes, technology usability, application effectiveness, data integrity, data security management, training policies, internal evaluations, fine policies, and user perceptions of the transition to the digital era. International trade, especially through ASEAN and AFTA, is an important focus for stimulating economic growth, with DJBC playing a key role in providing fiscal incentives and investment protection. KITE facilities provide important support for entrepreneurs in increasing production and managing company finances. Digital transformation, especially through the Ceisa application, is considered a step forward in customs services. Despite an increase in user satisfaction, further efforts are needed to achieve service stability and optimization. This research, through a qualitative approach and NVivo analysis, provides valuable insights regarding the implementation of the KITE Application and its impact on Indonesian exports, with the hope of providing recommendations for improving implementation, data security, and user response in the era of digital transformation.
Co-Authors ,, Agustina Abimanyu Adven Panutan, Fransiskus Aswil Amran, Ellyana Debbie Aryani Tribudhi Debbie Aryani Tribudhi Dian Octaviani Dini Hariyanti Erny Tajib Ghina, Aluka Hermanto Yaputra Imam Zul Fikri Mahdawi, Mahdawi Mona Adriana Patriyasa Nirdukita Ratnawati nirdukita ratnawati, nirdukita Paramitha, Annisa Dwi Robert Kristaung Setyarini, Theresia Avila Dyah Soeharjoto Soekapdjo Soeharjoto, Soeharjoto Susy Muchtar Sutrisno, Mona Adriana Syofriza Syofyan, Syofriza Tribudhi, Debbie Aryani Yusran, Husna Leila