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All Journal Jurnal Akuntansi dan Ekonomika MATAPPA: Jurnal Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian kepada Masyarakat Jurnal IPTEK Bagi Masyarakat Jurnal Pengabdian Mandiri Media Ekonomi Media Riset Bisnis & Manajemen Jurnal Keuangan dan Perbankan Media Bina Ilmiah Dirkantara Indonesia IIJSE International Journal of Economics, Business and Innovation Research
Rustam, Rinaldi
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Peran Digital Marketing Bagi Perkembangan UMKM Rufata Di Jakarta Yaputra, Hermanto; Kristaung, Robert; Rustam, Rinaldi
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.114

Abstract

This community service aims to assist Rufata SMEs in Jakarta in enhancing their digital marketing skills, which are expected to support business growth and expand market reach. The training involved various methods, including interactive lectures, experiential learning, continuous evaluation, and post-training mentoring. The results showed a 30% increase in sales within the first three months following the implementation of digital marketing, as well as an expansion of market reach to various cities in Indonesia through social media and e-commerce platforms. However, the challenges Rufata SMEs face include limited skilled human resources in digital marketing and relatively high costs of paid advertising. To ensure sustainability and long-term success, further support in the form of ongoing training and financial assistance is needed. With such support, Rufata SMEs can continue to optimize their digital marketing potential and remain competitive in an increasingly dynamic market.
BUILDING A CREATIVE AND EFFECTIVE BUSINESS TEAM AT BINA AMANAH CORDOVA ENTREPRENEURSHIP SCHOOL Soekapdjo, Soeharjoto; Rustam, Rinaldi; Leila Yusran, Husna; Aryani Tribudhi, Debbie; Ratnawati, Nirdukita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 4 (2022): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i4.1323

Abstract

A solid team supports the successful development of Micro, Small, and Medium Enterprises. For this reason, Community Service is carried out with the aim that business actors can form creative and efficient teams. This activity was carried out in the Diploma Program of the Bina Amanah Cordova School of Entrepreneurship with students as participants. The method used is counseling and training, which is carried out using a two-way system, namely through the provision of material followed by discussion. The activity went smoothly and was successful because it was to the agenda that had been set. This Community Service increases the knowledge and skills of partners in forming creative and efficient teams. After participating in the activity, partners can create several strategy models and perform simulations to form a solid team. Partners and various related parties contribute by providing input so that this activity can be carried out continuously by increasing the duration of the time, but the material provided is by the case that is currently trending and adapted to the needs of its partners.
DETERMINASI PERTUMBUHAN EKONOMI KABUPATEN/KOTA DI PROVINSI NANGGROE ACEH DARUSSALAM Mahdawi, Mahdawi; Rustam, Rinaldi
Media Ekonomi Vol. 30 No. 1 (2022): April
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/me.v30i1.13397

Abstract

This study aims to analyze the effect of Special Autonomy Fund, Regional Tax, Personnel Expenditure, Goods and Services Spendingand Human Development Index on Gross Regional Domestic Product of regency/municipality in Nanggroe Aceh Darussalam Province from 2015 to 2019. This study used quantitative descriptive method. The research model used was an econometric model measured using panel data regression. The results of panel data regression showed that the selected model is a fixed effect model. The results found that partially, only the variable of goods and services spending has no significant effect on gross regional domestic product. Meanwhile, the variables of special autonomy fund and personnel expenditure have a negative effect on gross regional domestic product. Meanwhile, regional tax and human development index have a positive significant effect on gross regional domestic product. The variables of special autonomy fund, local tax, personnel expenditure, goods and services spending, and human development index simultaneously have a significant effect on gross regional domestic product of regency/municipality in Nanggroe Aceh Darussalam Province.
Strategy for Development of Potential Sectors in the Least Developed Regions (Case Study of Sintang District) Adven Panutan, Fransiskus Aswil; Rustam, Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4808

Abstract

This study aims to analyze and review the Potential Sector Development Strategy of the Least Developed Region of Sintang Regency, West Kalimantan Indonesia. The analysis method used in this research is Location Quotient (LQ) & Shift Share analysis. The data used are Gross Regional Domestic Product (GRDP) and Infrastructure Conditions and Supporting Facilities in 2018-2022. The results of the Location Quotient (LQ) calculation in Sintang Regency show that those included in the base sector are Agriculture, Forestry and Fisheries, Mining and Quarrying, Construction, Wholesale and Retail Trade; Car and Motorcycle Repair, Information and Communication, Financial Services and Insurance, Real Estate, Corporate Services, Educational Services and Health Services and Social Activities. Meanwhile, the non-base sectors are the Processing Industry, Electricity and Gas Procurement, Water Procurement, Waste Management, Waste and Recycling, Transportation and Warehousing, Accommodation and Drinking Food Provision, Government Administration, Defense and Compulsory Social Security and other Services. The results of the Shift Share Analysis show that the potential sectors that can be developed are Agriculture, Forestry and Fisheries, Mining and Quarrying, Construction, Wholesale and Retail Trade, Wholesale and Retail Trade: Car and Motorcycle Repair, Information and Communication, Financial and Insurance Services, Real Estate, Corporate Services, Educational and Health Services and Social Activities. These ten sectors have a positive influence so that they can be developed and can increase economic growth in Sintang Regency. In addition, the sustainable development process can be carried out in a good way if the leading sectors of the 17 sectors in Sintang Regency are known.
Digital Transformation in KITE Management (Easy Import for Export Purposes): Viewed from Administrative Process, Technological Aspects, and Human Readiness Ghina, Aluka; Rustam, Rinaldi; Syofyan, Syofriza
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4888

Abstract

The Indonesian government is trying to increase export activities through community involvement, especially local entrepreneurs. Digital transformation is the main foundation for optimizing business, especially in the management of Ease of Import for Export Destinations (KITE). This research, using qualitative descriptive methods, explores the impact of digitalization on KITE management through the KITE Application. The research focus includes administrative process changes, technology usability, application effectiveness, data integrity, data security management, training policies, internal evaluations, fine policies, and user perceptions of the transition to the digital era. International trade, especially through ASEAN and AFTA, is an important focus for stimulating economic growth, with DJBC playing a key role in providing fiscal incentives and investment protection. KITE facilities provide important support for entrepreneurs in increasing production and managing company finances. Digital transformation, especially through the Ceisa application, is considered a step forward in customs services. Despite an increase in user satisfaction, further efforts are needed to achieve service stability and optimization. This research, through a qualitative approach and NVivo analysis, provides valuable insights regarding the implementation of the KITE Application and its impact on Indonesian exports, with the hope of providing recommendations for improving implementation, data security, and user response in the era of digital transformation.
Pengaruh Peningkatan Indikator Pendidikan Terhadap Kedalaman Kemiskinan dengan Belanja Modal Pendidikan Sebagai Variabel Moderasi Abimanyu, Fachryza; Rustam, Rinaldi; Sutrisno, Mona Adriana
Akuntansi & Ekonomika Vol 15 No 2 (2025): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v15i2.10145

Abstract

This study analyzes the effect of Average Years of Schooling (RLS), Smart Indonesia Program (PIP), and Smart Indonesia College Card (KIP-K) on the Poverty Depth Index (IKK) in the Rebana area of ​​West Java with Education Capital Expenditure (BMP) as a moderating variable. The method used is panel data regression and Moderated Regression Analysis (MRA) with 2017–2024 time series data and cross-sections from 7 regencies/cities. The results show that RLS, PIP, and BMP have a significant negative effect on IKK, while KIP-K has a positive but insignificant effect. The moderation test shows that BMP is unable to moderate the effect of RLS on IKK, but significantly moderates the effect of PIP. Meanwhile, BMP is unable to moderate the effect of KIP-K on IKK.
Increasing Community Awareness of Sidamukti Village Community Through Waste Literacy Sumiyarti Sumiyarti; Ida Busneti; Rinaldi Rustam; Husna Leila Yusran
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1500

Abstract

Sidamukti Village in Sukaresmi District, Pandeglang Regency, still faces challenges in waste management. Poorly managed waste has the potential to disrupt the sustainability of residents’ livelihoods. Low levels of waste literacy and community participation are considered the main causes of this problem. This Community Service (PkM) activity aims to increase residents’ knowledge and awareness in managing waste and maintaining environmental sustainability. Using the Participatory Action Research (PAR) method, the community was actively involved in every stage, starting from problem identification, planning, to the implementation of concrete actions. Waste literacy activities were conducted through socialization programs and beach clean-up actions as participatory learning activities involving community leaders, PKK members, youth organizations (Karang Taruna), and local residents. The results show that this approach successfully improved community perceptions and behaviors toward the environment. However, to maintain the consistency of these behavioral changes, adequate waste management facilities and continuous education are required, particularly for younger generations and school children.
The Influence of Security, Convenience, Usefulness, and Public Interest on The Use Of Digital Payment as A Means of Payment in Indonesia with Digital Literacy as A Moderating Variable Nanda Eulia; Rinaldi Rustam
International Journal of Economics, Business and Innovation Research Vol. 5 No. 05 (2026): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i05.5189

Abstract

The development of information technology has driven the increased use of digital payment services in Indonesia. However, the level of digital payment usage is still influenced by various factors related to user perception and characteristics. This study aims to analyze the influence of security, usefulness, ease of use, and public interest on the use of digital payments, with digital literacy as a moderating variable. This research employs a quantitative approach using a survey method by distributing questionnaires to digital payment users in Indonesia. The data analysis technique used is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of the SmartPLS application. The research results indicate that security, usefulness, ease of use, public interest, and digital literacy have a positive and significant effect on the use of digital payments. The ease of use variable is the factor that has the greatest influence on the use of digital payments. Furthermore, the research results also show that digital literacy is able to moderate the influence of security and usefulness on the use of digital payments. However, digital literacy is not proven to moderate the influence of ease of use and public interest on the use of digital payments. The findings of this study indicate that the increased use of digital payments is not only influenced by user perceptions of the service's benefits, ease of use, and security, but also by the individual's ability to understand and utilize digital technology effectively. Therefore, digital payment service providers and the government need to improve service quality, system security, and digital literacy education programs to encourage wider adoption and use of digital payments in society.
The Implementation of The Policy on The Use of Web-Based Applications on Trademark Registration Applications in Indonesia Mohammad Irvan; Sumiyarti; Rinaldi Rustam; Agustina Suparyati
International Journal of Economics, Business and Innovation Research Vol. 5 No. 05 (2026): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i05.6084

Abstract

This study aims to analyze and evaluate the implementation of the web-based application policy for trademark registration in Indonesia, focusing on the simplification of service procedures, ease of use, and technological aspects, as well as the quantitative implications for the volume of trademark applications, renewals, and Non-Tax State Revenue. A qualitative approach was employed, utilizing in-depth interviews with three policymakers from the Directorate General of Intellectual Property (DJKI) and ten users of the application. The interview data were subsequently processed using NVIVO 15 software. The analysis concludes that the implementation of the trademark application has successfully simplified service procedures and proven user-friendly; technologically, it meets standards for reliability and service capacity while driving an increase in trademark applications, renewals, and Non-Tax State Revenue derived from trademark services. Nevertheless, empirical findings also indicate room for further improvement in the policy's implementation.
Co-Authors ,, Agustina Abimanyu Abimanyu, Fachryza Adven Panutan, Fransiskus Aswil Agustina Suparyati Amran, Ellyana Debbie Aryani Tribudhi Debbie Aryani Tribudhi Dian Octaviani Dini Hariyanti Erny Tajib Ghina, Aluka Hermanto Yaputra Ida Busneti Imam Zul Fikri Mahdawi, Mahdawi Mohammad Irvan Mona Adriana Patriyasa Nanda Eulia Nirdukita Ratnawati nirdukita ratnawati, nirdukita Paramitha, Annisa Dwi Robert Kristaung Setyarini, Theresia Avila Dyah Soeharjoto Soekapdjo Soeharjoto, Soeharjoto Sumiyarti sumiyarti sumiyarti Susy Muchtar Sutrisno, Mona Adriana Syofriza Syofyan, Syofriza Tribudhi, Debbie Aryani Yusran, Husna Leila