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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Olivia Tahalele
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Strategi Promosi Media Sosial Terhadap Keputusan Mahasiswa dalam Memilih Institusi Pendidikan Tinggi Eka Hendrayani; Rudy Irwansyah; Hadiansyah Ma'sum; Olivia Tahalele; Zunan Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4304

Abstract

Social media promotion strategies have become an important foundation for young people in making college decisions. Education is the main pillar in community development. However, with increasing competition between universities, both state and private, new challenges have emerged. Universities must continue to improve their quality in order to remain relevant and competitive in the increasingly tight education market. This study aims to determine the effect of social media promotion strategy analysis on students' decisions in choosing higher education institutions. The research method used in this study is a quantitative descriptive method. The study was conducted at 5 universities in Indonesia with a student population of 100 respondents. The results of this study found that social media promotion strategies on students' decisions in choosing higher education institutions.
Analisis Strategi Promosi Media Sosial Terhadap Keputusan Mahasiswa dalam Memilih Institusi Pendidikan Tinggi Eka Hendrayani; Rudy Irwansyah; Hadiansyah Ma'sum; Olivia Tahalele; Zunan Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4304

Abstract

Social media promotion strategies have become an important foundation for young people in making college decisions. Education is the main pillar in community development. However, with increasing competition between universities, both state and private, new challenges have emerged. Universities must continue to improve their quality in order to remain relevant and competitive in the increasingly tight education market. This study aims to determine the effect of social media promotion strategy analysis on students' decisions in choosing higher education institutions. The research method used in this study is a quantitative descriptive method. The study was conducted at 5 universities in Indonesia with a student population of 100 respondents. The results of this study found that social media promotion strategies on students' decisions in choosing higher education institutions.
Pelatihan Peningkatan Keterampilan Komunikasi Digital dalam Mendukung Literasi Teknologi Hendri Syahputra; Olivia Tahalele; Jeffrey Payung Langi; Titis Gandariani; Dina Mayadiana Suwarma; Sri Widiastuti; Muhamad Syafii
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3701

Abstract

Perkembangan teknologi digital yang pesat telah mengubah cara masyarakat berkomunikasi dan mengakses informasi, sehingga keterampilan komunikasi digital menjadi kompetensi penting yang perlu dikuasai oleh berbagai kalangan. Namun, masih banyak masyarakat yang memiliki kemampuan komunikasi digital dan literasi teknologi yang terbatas, sehingga menimbulkan kesenjangan dalam pemanfaatan teknologi. Berdasarkan kondisi tersebut, kegiatan pengabdian kepada masyarakat dengan judul Pelatihan Peningkatan Keterampilan Komunikasi Digital dalam Mendukung Literasi Teknologi dilaksanakan pada tanggal 26 Juli 2025 melalui platform Zoom dengan 16 peserta dari berbagai latar belakang. Metode kegiatan dilakukan melalui tahapan identifikasi kebutuhan, perencanaan materi dan strategi pelatihan, penyampaian materi secara interaktif, praktik komunikasi digital, serta evaluasi dan dokumentasi kegiatan. Hasil pelatihan menunjukkan peningkatan pemahaman peserta terhadap literasi teknologi, keterampilan menyusun pesan digital yang efektif, kemampuan menggunakan platform digital secara optimal, serta kesadaran akan etika komunikasi digital. Selain itu, peserta menunjukkan partisipasi aktif dan sikap positif dalam memanfaatkan teknologi digital untuk komunikasi dan pembelajaran. Pelatihan ini membuktikan bahwa pendekatan partisipatif yang menggabungkan teori dan praktik dapat meningkatkan literasi teknologi dan keterampilan komunikasi digital masyarakat. Dengan demikian, kegiatan ini memberikan kontribusi penting dalam mendukung pemberdayaan masyarakat di era transformasi digital.
Socialization of Good Communication for MSMEs to Increase Revenue and Service Quality Nova Ch. Mamuaya; Rizal Bakti; Muh. Taufik Iqbal; Eris Nur Dirman; Olivia Tahalele
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5277

Abstract

A fundamental problem hindering the acceleration of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is the low level of service communication competency, which results in poor customer experience and low sales conversion rates. This community service activity aims to socialize and provide assistance in effective communication strategies to improve service quality and partner operational income. This program is implemented collaboratively by a consortium of academics from four strategic institutions: Manado State University, Jakarta Global University, Fajar University, and Pattimura University. The implementation method uses Participatory Technology Assistance (PTA) which includes persuasive communication workshops, service excellence training, and the implementation of an AI-based communication assistant (ChatGPT) for digital service optimization. The results of the activity show an 88% increase in partner understanding of business communication ethics and a positive correlation with a 15-20% increase in daily turnover in the first month after the intervention. This synergy has succeeded in creating service communication standards that are adaptive to local cultural characteristics in North Sulawesi, Jakarta, Makassar, and Maluku.
Co-Authors Dina Mayadiana Suwarma Dirman, Eris Nur Eka Hendrayani Hadiansyah Ma'sum Hendri Syahputra Jeffrey Payung Langi Muh. Taufik Iqbal Muhamad Syafii Nova Ch. Mamuaya Rizal Bakti Rudy Irwansyah Sri Widiastuti Titis Gandariani Zunan Setiawan