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Pemberdayaan Paguyuban “Watubonang” dalam Meningkatkan Pelayanan Wisata Alam Ngeliban dengan Model BRANTAS Kusumawijayanti, Anita Reta; Primasari, Yusniarsi; Lestanti, Sri; Susanti, Laili Neni; Mahmudi, Salsa Billa Dewi
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i3.4650

Abstract

This Community Service Activity (PKM) aims to empower the Watubonang Community as the implementer of Ngeliban natural tourism in Minggirsari Village, Blitar Regency in improving Ngeliban natural tourism services through the implementation of the Sustainable, Environmentally Friendly, Local Wisdom, Traditional, and Social Media Awareness (BRANTAS) Model. This model integrates various aspects of community empowerment, including training, resource management, and social media-based promotion of natural tourism. The service implementation method involves a participatory approach by actively involving community members in each stage of model implementation, including 1) socialization and training on the BRANTAS ecotourism model, 2) Video Content Creation Training, and 3) Digital Marketing Training. The PKM results show that the implementation of the BRANTAS Model has succeeded in improving the quality of tourism services by increasing the product knowledge of ngeliban tour guides as indicated by the results of the training questionnaire responses which are quite good, 97% understand the BRANTAS ecotourism model. This activity has also increased community participation in promotions via social media, as demonstrated by the increase in Minggirsari village Instagram followers from 1179 to 1221 followers. In conclusion, this PKM was able to have a positive impact on the Watubonang community of Minggirsari Village, Blitar Regency, and the BRANTAS model can be a reference for developing nature-based tourism in other areas.
Female Students’ Interpretation and Attitudes toward the Representation of Islamic Values, Pesantren Life and Gender Relations in the Film Perempuan Berkalung Sorban Siswati, Endah; Zami, Qomaruzzaman Azam; Susanti, Laili Neni
Jurnal Pendidikan Sosiologi dan Humaniora Vol 16, No 3 (2025): Special Issue 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j-psh.v16i3.102020

Abstract

Film often serves as a medium of social representation that shapes how audiences understand religious values, cultural practices, and gender relations. This study aims to analyze how female university students, as viewers, respond to the representation of Islamic values, pesantren (Islamic boarding school) life, and gender relations in the film Perempuan Berkalung Sorban, as well as to explore the internal meaning-making processes and subsequent responses that emerge after watching the film. This research employs a descriptive qualitative method using the Stimulus–Organism–Response (SOR) theoretical framework. In this framework, the film is positioned as a stimulus presenting representations of religious practices and gender relations; the female students’ cognitive–affective processes constitute the organism; and their emotional reactions, attitudes, and behavioral intentions represent the response. Data were collected through observation, in-depth interviews with seven Muslim female students, and film document analysis. The findings reveal that the students interpret the film as a critique of the misuse of patriarchal religious interpretations and as a reflection of certain social realities related to gender inequality within pesantren environments and broader society. The meaning-making process occurs through a comparison between the normative Islamic values they believe in and the patriarchal social practices depicted in the film. Audience responses include emotional reactions (anger, sadness, discomfort), shifts in attitudes toward gender issues and religious interpretation, and the emergence of intentions to engage in discussion, express their perspectives, and advocate for gender equality within their social environment. This study affirms that film can function as an effective stimulus in shaping audiences’ critical awareness of Islamic values, pesantren life, and gender relations.