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All Journal Sosio-Didaktika: Social Science Education Journal Innovative: Journal Of Social Science Research
Adzkia, Afaf Fadhila
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Religion Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Perilaku Sosial Pengguna Instagram (Studi Pada Siswa SMK Rina Hasanah Pandeglang) Al Yas'a, M Dissha Najiah; Amanah, Dini Asmiatul; Adzkia, Afaf Fadhila; Hardiana, Ana; Lizein, Baandaalr
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20907

Abstract

Penggunaan media sosial secara intensif di kalangan remaja berpotensi memengaruhi pola interaksi sosial mereka di lingkungan sekolah. Penelitian ini bertujuan untuk mendeskripsikan perilaku sosial siswa dalam menggunakan Instagram serta mengidentifikasi faktor yang memengaruhi dan dampaknya terhadap interaksi sosial. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik purposive sampling terhadap sembilan informan yang terdiri dari siswa, guru, dan tenaga kependidikan di SMK Rina Hasanah, Pandeglang. Data diperoleh melalui observasi, wawancara semi-terstruktur, dan dokumentasi, kemudian dianalisis secara interaktif. Hasil penelitian menunjukkan bahwa penggunaan Instagram mendorong munculnya sikap apatis dan individualisme, yang dipengaruhi oleh dorongan emosional dan tekanan teman sebaya. Dampaknya terlihat dari menurunnya kualitas interaksi tatap muka dan lemahnya kerja sama antar siswa. Penelitian ini menyimpulkan bahwa penggunaan Instagram secara tidak terkontrol dapat menghambat perkembangan perilaku sosial siswa, sehingga diperlukan pendampingan dari lingkungan sekolah dan keluarga.
Penggunaan Media Sosial Dalam Aktivitas Jual-Beli Online di Kalangan Masyarakat (Studi Kasus : Pada Pelaku Usaha Online Shop di Kota Serang) Al Yas'a, M Dissha Najiah; Kusdiane, Susvia Delta; Adzkia, Afaf Fadhila; Jalaludin, Ega; Lizein, Baandaalr
Sosio-Didaktika: Social Science Education Journal Vol. 12 No. 2 (2025)
Publisher : Faculty of Educational Sciences, UIN (State Islamic University) Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sd.v12i2.47119

Abstract

The rapid development of technology has facilitated access to information and influenced the pattern of people's economic activities, including in the field of buying and selling. Trade that was originally carried out conventionally has now begun to shift to digital platforms, especially social media. This study aims to examine the use of social media in online buying and selling activities by business actors in Serang City. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation of six online business actors. The results showed that online buying and selling activities through social media are generally carried out as a hobby and spare time filler, not as a main job. Businesses utilize various platforms such as WhatsApp, Facebook, Instagram, and TikTok, and pay attention to the visual quality of products to attract consumers. Interestingly, consumers' decision to buy products is not solely based on need, but is also influenced by popular trends. This phenomenon shows that social media not only serves as a marketing tool, but also influences people's consumptive behavior. Keywords: Social Media, Online Buying and Selling, Society.
Co-Authors Al Yas'a, M Dissha Najiah Amanah, Dini Asmiatul Ana Hardiana, Ana Jalaludin, Ega Kusdiane, Susvia Delta Lizein, Baandaalr