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All Journal Teknika: Jurnal Sains dan Teknologi Jurnal Agribisnis Terpadu Jurnal Ilmu Pertanian Tirtayasa Leuit, Journal of Local Food Security Proceedings Series on Physical & Formal Sciences Journal of Economic and Economic Education
Bukhari, Ahmad
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Journal : Proceedings Series on Physical

 1 
Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian Cabai Rawit Merah (Capsicum chinense jacq) di Pasar Anyar, Kota Tangerang Yesi Nurvita Sari; Ratna Mega Sari; Ahmad Bukhari
Proceedings Series on Physical & Formal Sciences Vol. 4 (2022): Prosiding Seminar Nasional Fakultas Pertanian dan Perikanan
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pspfs.v4i.538

Abstract

The purpose of this research is to analyze the effect of price, attitude, income, product quality and sales location on purchasing decisions both partially and simultaneously. This research was conducted in Pasar Anyar, Tangerang City. The study time was conducted in December - Maret 2022. The type of research used is descriptive quantitative research. The sampling technique used in this study was incidental sampling with a total sample of 50 people. The analysis technique used in this study is descriptive statistical analysis, multiple linear regression analysis, classical assumption test and hypothesis test. The results of the t-test (partial) indicate that the product quality variable (X4) have a significance value of < 0,05 and t-test > t-table. It can be concluded that partially the independent variables have a significant effect on purchasing decisions (Y). While the price variable (X1), attitude (X2), income (X3), and sales location (X5) has a significance value of > 0,05 and t-test < t-table. It can be concluded that partially price variable does not affect the purchase decision (Y). The results of the F-test show a significance value of < 0.05 and f-test > f-table. It can be concluded that the variable price, attitude, income, product quality and sales location together have a significant effect on purchasing decisions on Cabai Rawit
Co-Authors Aris Suprio Wibowo Budiaji, Weksi Cahya, Maharanti Rian Fajriyanti, Putri Nur Ganiadi, Mochamad Gunawan, Gugun Hafilda, Siti Azky Hariri, Ahmad Juwarin Pancawati, Juwarin Kamil, Kintan NR Khaerul Saleh Krisdianto, Nanang Maharanti Rian Cahya Meutia, Meutia Mulyati, Sri Mursyidah, Himmatul Rahel, Gabe Nur Ratna Mega Sari Rizansa Yazsida Fauzi Rochmat, Agus Sholihin, Miftahus Suaedah, Suaedah Syarif Abdullah Syawalia, Nabila R Wibowo, Aris Suprio Wibowo, Aris Supriyo Wijaya, Ferdian Bangkit Yesi Nurvita Sari Yulvianti, Meri