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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Comprehensive Science Journal Research of Social Science, Economics, and Management
Maju Simatupang, Batara
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

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Operational and Marketing Strategic For Integrated Digital Service Attractiveness: A Study on "Madina" From Bank Muamalat Indonesia Septiana, Devi; Grace Haque, Marissa; Maju Simatupang, Batara; Budhijana, Bambang
Journal Research of Social Science, Economics, and Management Vol. 3 No. 9 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i9.647

Abstract

Technological developments are forcing the banking sector to adapt to the digital era. Bank Muamalat Indonesia focuses on e-Banking services for non-individual customers. 24/7 service, including the MADINA feature for real-time transactions, makes things easier for customers. MADINA, a CMS application, makes cash management easier for corporate customers. Through SWOT and QSPM analysis, the bank formulates a digital marketing strategy to improve business performance. This research uses mixed methods, combining quantitative and qualitative data to produce a narrative description. This approach emphasizes the nature of data, process rather than results. Descriptive analysis was carried out using a financial ratio approach. The focus is on converting qualitative data into quantitative data from interviews as a data collection technique. Bank Muamalat Indonesia will implement a collaboration strategy with third parties as a top priority, with the highest TAS of 4,143. The second alternative is to utilize brand image, with TAS 4,068. Utilization of technology in promotions was the third highest strategy, with TAS 4,031, followed by sustainable satisfaction for partners with TAS 4,003. Training to improve the quality of human resources is the final strategy with a TAS weight of 4.031.
Offline Store China "Oh! Some" in Jabodetabek: Brand Image, Price, Product Quality and Service to Purchase Decisions Ari Nugroho, Surya; Wulandari, Nuri; Maju Simatupang, Batara; Haryanti, Enny
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5769

Abstract

Online shopping trends in Indonesia saw rapid growth during the COVID-19 pandemic. However, post-pandemic, interest in offline shopping increased again, especially in modern offline stores that combine modern store with lifestyle. This resurgence is driven by the need for direct product interaction, personalized customer service, and enjoyable shopping experiences that online shopping cannot be fully replaced by online shopping. The emergence of modern offline stores like OH!SOME, Miniso, Niceso, Usupso, Minigood, and Daiso, particularly in the Jabodetabek area, has led to intense competition to attract consumers. OH!SOME, as one of foreign retailer from KK Group China, has rapidly expanded in Indonesia with innovative marketing strategies and attractive store concepts. This research aims to analyze the influence of brand image, price, product quality, and service quality on purchasing decisions at OH!SOME offline stores in the Jabodetabek area. This research uses a quantitative method with Structural Equation Modelling - Partial Least Square (SEM-PLS) analysis technique using Smart PLS 4. The research sample consists of consumers who have made purchases at OH!SOME offline stores and live in the Jabodetabek area. The results show that the four independent variables have a positive and significant influence on purchasing decisions, with p-value < 0.05 and t-value > 1.96. Brand image has the greatest influence with a path coefficient of 0.287, followed by service quality and product quality, both having a path coefficient of 0.252, and price with a path coefficient of 0.171. These findings indicate that to increase purchasing decisions, OH!SOME needs to continue strengthening its brand image, improving service quality, maintaining product quality, and implementing competitive pricing strategies.
The Effect of Perceived Ease of Use, Usefulness of Qris on Impulsive Consumptive Behavior with Digital Financial Literacy Moderation Rifani, Milsa; Rizal Putri, Vidiyanna; Maju Simatupang, Batara; Pracoyo, Antyo
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5881

Abstract

This study aims to analyze the influence of perceived ease of use and perceived usefulness of QRIS on consumptive behavior, with impulsive buying as a mediating variable and digital financial literacy as a moderating variable. Using a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS) on 93 bank employees in Jakarta, the findings indicate that perceived ease of use decreases consumptive behavior but increases impulsive buying, while perceived usefulness significantly affects impulsive buying but does not directly influence consumptive behavior. Impulsive buying is shown to increase consumptive behavior and serves as a partial mediator in the relationship between perceived ease of use and consumptive behavior, and as a full mediator in the relationship between perceived usefulness and consumptive behavior. Moreover, digital financial literacy plays a moderating role by weakening the effect of impulsive buying on consumptive behavior, thereby helping to control excessive consumption tendencies and contributing to a deeper understanding of the behavioral implications of digital payment technologies.
Pengaruh Kepemimpinan Transformasional, Kepuasan Kerja dan Budaya Organisasi Terhadap Kinerja Karyawan Melalui Motivasi Kerja Sebagai Variabel Mediasi di Bank Papua KCU Sorong Hari Murti, Ade; Pracoyo, Antyo; Maju Simatupang, Batara; Joyosumarto, Subarjo
Journal of Comprehensive Science Vol. 5 No. 1 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i1.3981

Abstract

Penelitian ini bertujuan untuk menganalisis variabel-variabel yang mempunyai pengaruh terhadap kinerja karyawan pada Bank Papua KCU Sorong. Variabel dependen yang digunakan dalam penelitian ini adalah kinerja karyawan dan variabel independen menggunakan Kepemimpinan Transformasional, Kepuasan Kerja dan Budaya Organisasi dengan variabel mediasi Motivasi Kerja. Penelitian ini menggunakan jumlah sampel yang sebanyak 70 responden. Metode analisis yang digunakan didalam penelitian ini adalah menggunakan metode analisis data kuantitatif. Teknik pengolahan data yang digunakan pada penelitian ini adalah dengan metode Struktur Equation Modelling menggunakan aplikasi SmartPLS 4.0. Hasil dari penelitian ini menunjukkan bahwa variabel Kepuasaan Kerja dan Budaya Organisasi berpengaruh terhadap Motivasi Kerja, sedangkan variabel Kepemimpinan Transformasional tidak berpengaruh terhadap Motivasi Kerja. Variabel Kepuasaan Kerja dan Budaya Organisasi berpengaruh terhadap Kinerja Karyawan, sedangkan variabel Kepemimpinan Transformasional tidak berpengaruh terhadap Kinerja Karyawan. Variabel Budaya Organisasi berpengaruh terhadap Kinerja Karyawan melalui Motivasi Kerja, sedangkan variabel Kepuasaan Kerja dan Kepemimpinan Transformasional tidak berpengaruh terhadap Kinerja Karyawan melalui Motivasi Kerja.
Co-Authors Ari Nugroho, Surya Budhijana, Bambang Grace Haque, Marissa Hari Murti, Ade Haryanti, Enny Joyosumarto, Subarjo Nuri Wulandari, Nuri Pracoyo, Antyo Rifani, Milsa Rizal Putri, Vidiyanna Septiana, Devi