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All Journal Asian Journal of Community Services (AJCS) Journal Research of Social Science, Economics, and Management J-CEKI
Budhijana, Bambang
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Humanities Computer Science & IT Education Environmental Science Social Sciences

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Operational and Marketing Strategic For Integrated Digital Service Attractiveness: A Study on "Madina" From Bank Muamalat Indonesia Septiana, Devi; Grace Haque, Marissa; Maju Simatupang, Batara; Budhijana, Bambang
Journal Research of Social Science, Economics, and Management Vol. 3 No. 9 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i9.647

Abstract

Technological developments are forcing the banking sector to adapt to the digital era. Bank Muamalat Indonesia focuses on e-Banking services for non-individual customers. 24/7 service, including the MADINA feature for real-time transactions, makes things easier for customers. MADINA, a CMS application, makes cash management easier for corporate customers. Through SWOT and QSPM analysis, the bank formulates a digital marketing strategy to improve business performance. This research uses mixed methods, combining quantitative and qualitative data to produce a narrative description. This approach emphasizes the nature of data, process rather than results. Descriptive analysis was carried out using a financial ratio approach. The focus is on converting qualitative data into quantitative data from interviews as a data collection technique. Bank Muamalat Indonesia will implement a collaboration strategy with third parties as a top priority, with the highest TAS of 4,143. The second alternative is to utilize brand image, with TAS 4,068. Utilization of technology in promotions was the third highest strategy, with TAS 4,031, followed by sustainable satisfaction for partners with TAS 4,003. Training to improve the quality of human resources is the final strategy with a TAS weight of 4.031.
International Collaboration Community Service Indonesia Banking School – Khon Kaen Business School: SIMPPRO (Sistem Manajemen Peningkatan Produktivitas) to Improve Productivity Level of SMEs in Indramayu, West Java, Indonesia Ferli, Ossi; Andriani, Meta; Hariyanti, Enny; Budhijana, Bambang; Paulina, Paulina; Pracoyo, Antyo; Wardani, Deni; Rimadias, Santi; Wijaya, Erric; Setiawati, Asri; Noviyanti, Indah Salsa; Phimnoi, Kanokwan
Asian Journal of Community Services Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i3.8497

Abstract

Productivity is the most powerful driving force for a country's economic growth and business growth at the company level. Through international collaboration, community service activities were carried out by Indonesia Banking School, Jakarta, Indonesia, and Khon Kaen Business School, Khon Kaen, Thailand in educating in terms of assessing productivity improvement using SIMPPRO (Productivity Improvement Management System). The implementation was carried out within the Manpower Office of Indramayu Regency, West Java to realize a productivity improvement program. Participants were attended by 17 representatives from MSMEs, LPK, and other companies and 6 representatives from employees of the Indramayu Regency Manpower Office. The method of implementation is carried out in the form of training. The results of the evaluation of activities based on participants' answers through questionnaires, amounting to 93.68% on average gave Good and Very Good ratings.
Pengaruh Potongan Harga, Promo Gratis Ongkos Kirim, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Shopee Live Fauzi, Tony Dimarta; Budhijana, Bambang; Simatupang, Batara Maju; Haryanti, Enny
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12863

Abstract

Perkembangan e-commerce mengubah pola konsumsi masyarakat, dengan fitur live streaming seperti Shopee Live menjadi strategi pemasaran yang populer. Penelitian ini menganalisis pengaruh diskon, gratis ongkir, harga, dan kualitas produk terhadap keputusan pembelian pengguna Shopee Live menggunakan metode kuantitatif dan analisis SMART PLS. Hasil penelitian menunjukkan bahwa keempat variabel berpengaruh signifikan. Diskon dan gratis ongkir meningkatkan keputusan pembelian, terutama jika syaratnya wajar. Harga kompetitif mendorong pembelian, sedangkan kualitas produk menjadi faktor utama yang mempengaruhi keputusan konsumen. Penelitian ini mendukung studi sebelumnya tentang peran harga dan promosi dalam e-commerce, serta menyoroti pentingnya kualitas produk dalam keputusan pembelian di Shopee Live. Implikasinya, pelaku bisnis perlu menyeimbangkan promosi dan kualitas produk untuk meningkatkan pembelian dan loyalitas konsumen.
Co-Authors Andriani, Meta Erric Wijaya, Erric Fauzi, Tony Dimarta Ferli, Ossi Grace Haque, Marissa Hariyanti, Enny Haryanti, Enny Maju Simatupang, Batara Noviyanti, Indah Salsa Paulina Paulina Phimnoi, Kanokwan Pracoyo, Antyo Santi Rimadias Septiana, Devi Setiawati, Asri Simatupang, Batara Maju Wardani, Deni