Susmono Widagdo, Chrisostomus
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Factors Influencing Interpersonal Communication Among Fieldwork Students in the Hospitality Industry in Central Java: Factors Influencing Interpersonal Communication Among Fieldwork Students in the Hospitality Industry in Central Java Susmono Widagdo, Chrisostomus; Supriyanto, Sapto; Hadi, Syamsul; Abdul Jabbar, Umar; Intiar, Septa
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

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Abstract

Study This digs into factors influencing the interpersonal communication of students studying in the hotel industry. Students face various challenges in communicating with colleagues, guests, and superiors in an environment often full of diverse cultures And demands Work tall. Studies This identifies several factors that play a role key in the interpersonal interactions of students, including different cultures, lack of experience in Work, skills, poor communication, level of stress And pressure work, role, And not quite enough answers that are not clear, ability to settle the conflict, and awareness of self. Study This demonstrates the need for a deep understanding of factors. This helps students overcome constraints in interpersonal communication. Results study. This can give educators an outlook and institutional training. For designing a suitable program, use increased skills in interpersonal communication for students studying the hotel industry field. With a better understanding of the factors that influence interpersonal communication, the expected students can build effective relationships in the environment, improve their trust in themselves, contribute positively to the hotel industry, and develop their careers in the past.
Sales Blitz Marketing Communication Strategy in Increasing Revenue at Horison Hotel Pekalongan: Sales Blitz Marketing Communication Strategy in Increasing Revenue at Horison Hotel Pekalongan Dewi Maria, Aletta; Susmono Widagdo, Chrisostomus; Fajar Pradapa, Sri Yulianto; Maskur, Ali
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The company's marketing efforts influence sales growth in the hotel service lodging industry in addition to the caliber of the products. For instance, the company should implement an appropriate marketing plan because of the intense competition. The sales blitz is a key component of the marketing plan to boost Hotel Horison Pekalongan's revenue. The sales blitz team needs to be improved once more due to the volume of new competitors. This thesis aims to explain the Blitz sales marketing communication technique used to boost revenue at the Horison Hotel Pekalongan. Also, describe the challenges and how to conduct a successful sales campaign. It is anticipated that sales will rise due to the sales blitz events. The author interviewed people in the marketing industry, specifically sales executives and managers.