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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat
Yohanis Rongre
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Languange, Linguistic, Communication & Media Public Health Other

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Myth Construction in Baby Diaper Advertisements: A Semiotic Analysis of Mamypoko Pants Abduh, Nurul Khairani; Muhammad Hasyim; Hendri Pitrio Putra; Sairil; Asyrafunnisa; Yohanis Rongre; Ahmad Ridhai Azis
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.8272

Abstract

Advertising serves as a communication medium through which brands promote their products and construct persuasive messages for consumers. Baby product advertisements, such as those for Mamypoko Pants diapers, not only promote but also create myths that shape parents’ perceptions. This study aims to analyze the myths represented in Mamypoko Pants baby diaper advertisements using Roland Barthes’ semiotic theory. The research employed a descriptive qualitative method, with the main data source takenfrom the official Mamypoko Pants YouTube channel. Verbal and nonverbal elements in the advertisements were examined to identify meanings at both denotative and connotative levels, leading to the discovery of underlying myths. The first level (denotative meaning) reveals the product’s identity and the advantages emphasized in the advertisements. Meanwhile, the second level (mythic meaning) shows how culturalvalues are embedded within the ads. The study found that the myths constructed in theMamypoko Pants advertisements include comfort, freedom, excellence, and happiness, all of which work together to persuade consumers. This study contributes to the understanding of how semiotic analysis can uncover socio-cultural meanings in contemporary advertising, particularly within Indonesia’s consumer culture.
PENGABDIAN KEPADA MASYARAKAT: PEDULI BANJIR SULAWESI SELATAN DI DUSUN PAMANJENGAN DESA MONCONGLOE KABUPATEN MAROS Ulfa Sufyaningsi; Asyrafunnisa Asyrafunnisa; Nur Melansari; Ratih Ratih; Agus Darmawan; Ryryn Suryaman Prana; Hendri Pitrio Putra; Sirajul Firdaus; Nurliana Mansyur; Yohanis Rongre
JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2025): Sipissangngi Volume 5, Nomor 1, Maret 2025
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat, Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jurnal.v5i1.6007

Abstract

Banjir merupakan bencana alam yang sering terjadi di Sulawesi Selatan, khususnya di daerah rawan seperti Dusun Pamanjengan Desa Moncongloe. Pada tanggal 30 Desember 2024, Awardee Beasiswa Pendidikan Indonesia (BPI) Universitas Hasanuddin melaksanakan program Pengabdian kepada Masyarakat (PKM) dengan menyalurkan bantuan sembako kepada masyarakat yang terdampak banjir. Kegiatan ini bertujuan untuk memenuhi kebutuhan dasar masyarakat serta memberikan dukungan psikologis pasca bencana. Metode yang digunakan dalam kegiatan ini meliputi pengumpulan data, penyediaan bantuan, dan evaluasi dampak. Hasil dari kegiatan ini menunjukkan bahwa bantuan sembako sangat dibutuhkan oleh masyarakat dan dapat membantu mempercepat pemulihan mereka. Kegiatan ini diharapkan dapat meningkatkan kesadaran akan pentingnya kolaborasi dalam penanggulangan bencana. Kata kunci: Pengabdian kepada Masyarakat, Peduli Banjir, Bantuan Kemanusiaan, Dukungan Psikologis
Co-Authors Abduh, Nurul Khairani Agus Darmawan AHMAD RIDHAI AZIS Asyrafunnisa Asyrafunnisa Asyrafunnisa Hendri Pitrio Putra Hendri Pitrio Putra Muhammad Hasyim Nur Melansari Nurliana Mansyur ratih ratih Ryryn Suryaman Prana Sairil Sirajul Firdaus Sufyaningsi, Ulfa