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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi AJMC (Asian Journal of Media and Communication) Communications Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Connected: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Andalan Priviet Social Sciences Journal AJMC (Asian Journal of Media and Communication) Jurnal Mahasiswa Komunikasi Cantrik Taawun: Jurnal Pengabdian kepada Masyarakat
Aprilia, Monika Pretty
Prodi Ilmu Komunikasi, Fakultas Ekonomi Dan Sosial, Universitas Amikom Yogyakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Sosialisasi Mencuci Tangan untuk Anak dengan Buku Anak di PAUD Roemah Kita Yogyakarta Monika Pretty Aprilia
TAAWUN Vol. 2 No. 02 (2022): TA'AWUN AUGUST 2022
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v2i02.320

Abstract

This socialization departed from concerns about the lack of information for children regarding Covid-19. In addition, this socialization was held because it saw the importance of health protocols, one of which was washing hands as a measure to prevent the spread of Covid-19. Information related to health protocols has only been targeted for adult audiences. However, health protocol information for children is very limited. Parents often find it difficult to explain health protocols during a pandemic. This socialization is a collaboration with Taman Paud (Early Childhood Education) Roemah Kita in Yogyakarta as a partner. Dissemination focuses on information and knowledge related to hand washing as an important health protocol for early childhood, especially during a pandemic. Socialization was given to parents through a children's book entitled "Wash Your Hands" because of a suggestion from the government not to carry out gathering activities during the pandemic. The books are given to the parents of students. Parents then read it to the children while they are at home during the quarantine
MARKETING COMMUNICATION STRATEGY IN HEALTH BUSINESS OF NUTRITION CLUBS Astria, Kadek Kiki; Damastuti, Riski; Aprilia, Monika Pretty; Erlistyarini, Yulinda
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1716

Abstract

Health products circulating in society are subject to many regulations, one of which is the marketing communication activities. Herbalife is one of the health products that has been available in Indonesia for quite some time and has many customers. This product has a marketing communication strategy that differs from other health products. Nutrition Club is a nutrition house that sells products from Herbalife, using eight elements in the marketing communication mix. These elements include advertising, sales promotion, event and experience, PR and publicity, direct marketing, interactive marketing, sales promotion, and personal selling. This research employs in-depth interviews with 10 Nutritional Clubs spread across Jakarta, Denpasar, and Yogyakarta. Research shows that all interviewed Nutrition Clubs use the eight elements of the marketing communication mix, but their focus varies based on consumer backgrounds and human resource capabilities. Limitations in these resources hinder effective segmentation and targeting, especially for millennials. However, educational communication and lifestyle strategies help boost consumer interest in some nutrition clubs.
My Instagram, My Portfolio: Building Visual Artist Personal Branding in Social Media Aprilia, Monika Pretty; Kadek Kiki Astria; Yulinda Erlistyarini; Kartika Sari Yudaninggar
Communications Vol. 7 No. 2 (2025): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms7.1.5

Abstract

The presence of social media has opened up opportunities for more Indonesian visual artists to have their works recognized internationally. However, many artists still fail to realize the importance of personal branding. In Indonesia, most artists tend to focus more on production and the creative process of making art. However, in this day and age, social media can help artists shape their personal brand, which creates a positive image that benefits the development of their careers. This research aims to examine how Indonesian visual artists develop their personal branding through their Instagram accounts. The data collection technique used in this research involves conducting in-depth interviews with 10 visual artists located in Bandung, Yogyakarta, and Denpasar. The findings reveal that these ten artists utilize Instagram to construct their portfolios. The majority of informants access Instagram daily, which positively impacts their personal brand development. These findings provide a more comprehensive reference for the case of personal branding among artists in Indonesia
PARA IBU BLOGGER BERCERITA TENTANG COVID-19: NARASI KETAHANAN KELUARGA DI BLOG PENGASUHAN Aprilia, Monika Pretty
Communications Vol. 4 No. 2 (2022): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.4.2.6

Abstract

Blogs as an alternative media are now widely used as a medium for telling stories. During the Covid-19 pandemic, there were many stories told by the mass media. However, because the mass media cannot be separated from the goals of capitalism, the information given about Covid-19 often frightens the public. Different stories are offered by the blog authors, who present various interesting stories in this time of the pandemic. This study looks at how family resilience narratives appear in parenting blogs written by mommies. This research used qualitative approach and qualitative content analysis. The object of research is articles related to Covid-19 written by 10 mommy bloggers. The findings show that the articles they write tell three key processes in family resilience, namely the family belief system, family organizational patterns and the communication that occurs in families. Blog sebagai media alternatif kini banyak digunakan sebagai media untuk bercerita. Di masa pandemi Covid-19, banyak cerita yang dituturkan oleh media massa. Namun karena media massa tidak bisa lepas dari tujuan kapitalisme, informasi yang diberikan tentang Covid-19 seringkali membuat masyarakat ketakutan. Cerita berbeda ditawarkan oleh para penulis blog, yang menghadirkan berbagai cerita menarik di masa pandemi ini. Penelitian ini melihat bagaimana narasi ketahanan keluarga muncul di blog pengasuhan yang ditulis oleh para ibu. Pendekatan yang digunakan adalah kualitatif, metode yang digunakan adalah analisis isi kualitatif. Objek penelitian adalah artikel terkait Covid-19 yang ditulis oleh 10 ibu blogger. Temuan menunjukkan bahwa artikel yang mereka tulis menceritakan tiga proses kunci dalam ketahanan keluarga, yaitu sistem kepercayaan keluarga, pola organisasi keluarga dan komunikasi yang terjadi dalam keluarga.
Utilizing TikTok as a means of self-actualization for students at SLB Negeri 1 Sleman Oktaviani, Riski Putri; Aprilia, Monika Pretty
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.935

Abstract

This study aims to describe the form of self-actualization of students at SLB N 1 Sleman in creating content on the TikTok account @slbn1sleman. This study used a descriptive qualitative approach with a case study method. Data were collected through observation, interviews, and documentation and analyzed using Gerald Millerson's media production theory and Alfred Schutz's phenomenological approach. The results show that student actualization occurs in three stages: pre-production, production, and post-production. The pre-production stage includes planning content ideas from daily activities, production involves students, actors, and teacher guidance, and post-production includes simple editing and evaluation. The content functions as an educational medium that can change public perceptions of children with special needs. A supportive school environment is a major factor. This study is expected to serve as a reference for other special needs schools in using social media for student education and empowerment.
Authoritarian Parenting dalam Film Drama Keluarga Indonesia Anggraeny, Intan; Aprilia, Monika Pretty
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.39 KB) | DOI: 10.54259/mukasi.v1i2.811

Abstract

This study aims to determine the frequency of authoritarian parenting in family drama films and to find out how the film frames the parenting style, especially authoritarian parenting in each scene so that the messages contained can be easily understood by the audience. This research was researched with descriptive quantitative content analysis method. This study also uses four indicators of authoritarian parenting from Robinson, Roper, Mandleco, & Hart, 1995, which include indicators of punishment, release, direction and discipline. The samples in this study are scenes taken from films that aired in 2019 – 2021, namely, NKCTHI, Imperfect, Geez & Ann, Dignitate and Maripossa, with a total of 36 scenes. Calculation of the reliability test on the measuring instrument using two coders, with a sample of 23 scenes. The coding results show that the coding sheet is reliable with the results, in Maripossa film of 0.75 (75%), Imperfect film of 1.0 (100%) and NKCTHI film of 0.8 (80%). The results of the study stated that the indicator that has the highest calculation is the direction indicator with 50%, then 30.4% discipline, 17% vent, and 2.6% punishment. This research can represent social problems related to the harmonious relationship between parents and children, with appropriate framing and emotional play in each scene that makes the message conveyed well through film media.
Penetrasi Sosial dalam Mencari Pasangan Pada Aplikasi Kencan Online Bumble Puspitasari, Ita; Aprilia, Monika Pretty
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i3.986

Abstract

The Bumble application is an online dating-based partner search application that is currently popular. The bumble application is an application that brings together the opposite sex by viewing information on profiles such as hobbies, interests, and preferences. This application is believed to be able to provide a solution to the speed of meeting a suitable partner. The purpose of this study was to determine the process of forming interpersonal relationships towards more intimate communication. This researcher focuses on female users of the Bumble application as the holder of control in forming a relationship. The theory used to support this research is social penetration proposed by Irwin Altman and Dalmas. This research was investigated using a descriptive qualitative method with a constructivism study. Data collection techniques used in this study were observations and interviews with five female informants who used the Bumble application. Based on the results of the research that through the activities of Bumble users who interact with each other, it can be found the application of social penetration theory. Starting from the four stages of the social penetration process, namely the orientation stage, affective exploration, affective exchange and stable exchange, female users of the Bumble application apply penetration theory as a process of forming a new relationship with an unknown person.
Literasi Teknologi Informasi Komunikasi Peserta Pelatihan Desain Grafis Balai Latihan Kerja Kota Pekalongan Afda, Muchammad Chulailul; Aprilia, Monika Pretty
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i3.1065

Abstract

A graphic designer, in addition to having the abilities he has, should have several abilities such as a good attitude at work, sensitivity in solving problems, creativity and broad insight, responsibility, and literacy in Information and Communication Technology (ICT). Because with good ICT literacy, graphic designers will find it easy to get sources of information that increase competence in the design process and can make maximum use of technology. This study aims to see how ICT literacy knowledge in the graphic design field of Pekalongan Graphic Design BLK participants uses 7 elements belonging to the 21st Century ICT Literacy Model, namely defining, accessing, evaluating, managing, integrating, creating, and communicating. This study uses a qualitative approach. Data collection was carried out by conducting interviews and observations on three graphic design training participants at the Pekalongan City BLK. From the research that has been done, it can be concluded that one of the three participants of the Pekalongan City BLK training majoring in Graphic Design does not have one of the elements of ICT literacy, namely integrating. Also, in the design process, there are still some obstacles in the language of the tools, the internet, and devices such as laptops that suddenly crash and are full of memory.   
Co-Authors Afda, Muchammad Chulailul Anggraeny, Intan Arselly Dwi Cahyani Arselly Dwi Cahyani Astria, Kadek Kiki Damastuti, Riski Erlistyarini, Yulinda Kadek Kiki Astria Kartika Sari Yudaninggar Oktaviani, Riski Putri Olivia Andita Oktaviana Olivia Andita Oktaviana Puspitasari, Ita Rina Nurfiana Rivga Agusta Stella Angelina Yulinda Erlistyarini