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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Journal of Management
Yudha Rahman, Shandikha Arya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis Of The Use Of Digital Payments In MSMEs As An Effort to Increase Income In The Sanggabuana Coffee Tourism Village Rosmawati, Ery; Suherman, Ujang; Apriani, Zenita; Yani, Dini; Yudha Rahman, Shandikha Arya
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Research in the Sanggabuana coffee village tourist area aims to analyze how digital payments are used by MSMEs based on indicators of the value of digitalization of MSMEs and by current conditions. This research also looks at the impact of using digital payments on increasing income. This research was carried out using a quantitative descriptive method, the results of the analysis show that MSMEs have a very high level of awareness, namely, 94% of MSMEs understand the importance of using digital payments in transactions. Where this level of awareness is related to the level of efficiency ( Efficiency ), security, and risk ( Security ), content related to digital payment finance is easy to understand ( Perceived ease of payment) and the use of digital payments provides benefits ( Perceived benefits) for MSME owners in developing their business and provide opportunities for business growth. However, the fact is that digital payment users among MSMEs in the Sanggabuana coffee village tourist area are relatively low. This can be seen from the percentage of digital payment users, namely 19 MSMEs or 63.33% do not use digital payments in transactions. This is in line with data from the Ministry of Communication and Information that the digital society index in Indonesia is classified as very low. From the research results, 36% of respondents who had provided digital payment facilities reported an increase in sales revenue every month.
The Influence of Service Quality and Facilities on Consumer Satisfaction of Mie Gacoan Karawang Zenita Apriani, Zenita Apriani; Yudha Rahman, Shandikha Arya; Yani, Dini; Rosmawati, Ery
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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In this modern era, there is a lot of progress in the business world. Competition is so tight that every manufacturer continues to develop its business to win the competition. Service quality is a strategy used by companies to retain and attract consumers. For business people, providing superior service is a very important strategy because it can generate more new consumers. . Apart from the quality of service, facilities also play an important role in influencing consumer satisfaction so that consumers will continue to come back to the Mie Gacoan branch because it has facilities such as a comfortable place. This research aims to find out how the quality of service and facilities affects consumer satisfaction at Mie Gacoan Karawang Branch. The population used was 52 consumers. The analysis technique used is multiple regression analysis using SPSS. The research results show that the quality of service and facilities influences consumer satisfaction.
Digital Marketing Strategy in Efforts to Increase ROBAKA Sales Turnover in Karawang MSMEs in the Digitalization Era Yani, Dini; Isyanto, Puji; Rosmawati, Ery; Apriani, Zenita; Yudha Rahman, Shandikha Arya
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Toast is a food that is quite popular at all age levels. Consumers can choose a flavor variant that suits their taste. This type of food can be found in several places, including on Jl. HS Ronggo Waluyo No. 72 Sukaharja, East Telukjambe, Karawang. This research uses a qualitative descriptive method with data collection methods using interviews, observation, and decision techniques. The digital marketing carried out by Roti Bakar ROBAKA includes marketing efforts that use electronic devices or the internet. Search Engine Marketing (SEM) Search Engine Marketing, Content Marketing, content automation, social media marketing, and display advertising. The owner of Roti Bakar ROBAKA utilized the existing social media business TikTok and then started making posts with applications and layouts that attracted attention. Posts can be tailored to interesting promotional themes, for example, related to Buy 2 get 1 free, 30-50% discount with applicable conditions or other important dates and days.
Pelatihan dan Pendampingan Promosi melalui Media Sosial Instagram untuk Meningkatkan Brand Awereness pada UMKM Minuman Sehat Bu Bekti Yudha Rahman, Shandikha Arya; Nurlenawati, Netti; Anggela, Flora Patricia; Wanta, Wanta
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7351

Abstract

Penyelenggaraan kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan brand awareness pada Minuman Bu Bekti, meningkatkan kesadaran masyarakat akan minuman yang menyehatkan, serta meningkatkan ketertarikan konsumen terutama anak-anak muda untuk membeli Minuman sehat Bu Bekti Metode pengabdian kepada masyarakat yang digunakan adalah focus group discussion untuk mengetahui permasalahan, potensi serta kebutuhan UMKM Minuman Sehat Bu Bekti, serta membuat konten promosi melalui media sosial Instagram, mengimplementasikan, mengevaluasi serta memperbaikinya jika treatment ini tidak dapat meningkatkan penjualan. Pelatihan Digital Marketing yang merupakan awal sebagai dasar pengembangan keterampilan berhasil dalam mencapai indikator keberhasilan pelatihan meliputi keterampilan dan pengetahuan , partisipasi peserta selama pelatihan, kepuasan peserta pada penyampaian materi, fasilitas ruangan, perlengkapan maupun konsumsi. Konten promosi Minuman Sehat Bu Bekti yang dikembangkan oleh Tim PkM Prodi Manajemen UBP Karawang berpotensi untuk dapat meningkatkan penjualan produk Minuman sehat tersebut.
The Influence of Competency Development and Performance Evaluation on Teacher Productivity at SMPN 6 Karawang Rahayu, Indriana; Nandang, Nandang; Yudha Rahman, Shandikha Arya
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3725

Abstract

Teachers play a very important role in improving the quality of education, so teacher productivity is a major factor in achieving learning objectives in schools. Teacher productivity is influenced by various elements, one of which is competency development and performance evaluation. The purpose of this study is to examine and analyze the impact of competency development and performance evaluation on teacher productivity at SMPN 6 Karawang Barat. The method used in this study was quantitative verification based on data analyzed using statistics. The population and sample size in this study were 50 teachers selected using saturated sampling technique. Data were collected using a closed questionnaire, and data analysis was performed using multiple linear regression. The results of the study indicate that competency development and performance evaluation have a significant positive impact on teacher productivity, both separately and together. The coefficient of determination (R²) value of 0.853 shows that 85.3% of the change in teacher productivity can be explained by these two variables, while the remaining percentage is influenced by other factors outside the scope of the study.
Co-Authors Anggela, Flora Patricia Apriani, Zenita Isyanto, H. Puji Nandang Nandang Netti Nurlenawati Rahayu, Indriana Rosmawati, Ery Suherman, Ujang Wanta, Wanta Yani, Dini Zenita Apriani, Zenita Apriani