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SELF-BRANDING STRATEGIES IN DIGITAL DA’WAH: A CASE STUDY OF GEN Z MUSLIM TIKTOK CREATOR @kadamsidik Purmasari, Siti Fatimah; Khairunnisa, Rahmahdalena Putri; Surawan, Surawan
Bayan lin-Naas : Jurnal Dakwah Islam Vol 9, No 2 (2025)
Publisher : Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/bayanlin-naas.v9i2.2315

Abstract

In the digital age, the internet and social media play a very important role in spreading religious teachings, especially for Generation Z. The rise of various digital platforms provides new opportunities for preachers to spread their messages online, especially to Generation Z teenagers. Social media, such as TikTok, which is currently very popular among Gen Z, not only serves as entertainment but also as a source of knowledge. This study aims to identify opportunities, challenges, and effective da'wah strategies through TikTok. The method used in this study is qualitative, involving literature review and analysis of content from the TikTok account @kadamsidik00. Data collection was conducted by observing creator videos and relevant literature. The findings show that social media provides broad access and creative tools for delivering da'wah messages. However, there are considerable challenges, such as distractions from non-religious content, the influence of secularism and materialism, and cultural diversity. Effective da'wah strategies include creating creative and interesting content that is in line with the preferences of Gen Z. The implications of this study emphasize the importance for Islamic preachers and organizations to adapt their da'wah methods to be more relevant to the digital culture and platforms used by the younger generation.
EXPLORING THE USE OF YOUTUBE VIDEOS WITH TEXTS AND WITHOUT TEXTS IN TEACHING LISTENING TO BEGINNER EFL STUDENTS Amalia, Najwa Rizki; Purmasari, Siti Fatimah; Asri, Diar Mukti; Ramadhanti, Nisrina Farida; Ningrum, Cahaya; Syahid, Abdul
EDUCATIONAL : Jurnal Inovasi Pendidikan & Pengajaran Vol. 5 No. 4 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/educational.v5i4.7843

Abstract

This study aims to explore the use of YouTube videos, both with and without subtitles, in teaching listening skills to beginner-level EFL learners. The research is motivated by the evolution of digital technology, which provides new opportunities in language learning, particularly through video media that integrates audio, visual, and textual elements. A quasi- experimental method with a pretest-posttest nonequivalent control group design was employed. The subjects consisted of 73 8th-grade students at Berkah Integrated Junior High School, divided into two groups: an experimental class using videos with subtitles and a control class using videos without subtitles. Data were collected from the results of the pretest and posttest, analyzed using descriptive statistics and an independent t-test at a 0.05 significance level. The results indicated no statistically significant difference between the two groups (t = –1.720; p = 0.090). However, descriptively, the group without subtitles showed an increase in scores, while the group with subtitles experienced a slight decrease. This finding suggests that the use of subtitles might increase the cognitive load for beginner students as they have to divide their attention between reading the text and listening to the audio. Conversely, videos without subtitles allow students to fully focus on aural input. Therefore, the application of subtitles should be adjusted according to students' proficiency levels to avoid hindering the comprehension process. ABSTRAKPenelitian ini bertujuan untuk mengeksplorasi penggunaan video YouTube dengan teks (subtitle) dan tanpa teks dalam pengajaran keterampilan menyimak (listening) bagi siswa EFL tingkat pemula. Latar belakang penelitian ini berangkat dari perkembangan teknologi digital yang membuka peluang baru dalam pembelajaran bahasa, salah satunya melalui media video yang memadukan unsur audio, visual, dan teks. Metode yang digunakan adalah quasi- eksperimen dengan desain pretest-posttest nonequivalent control group. Subjek penelitian terdiri atas 73 siswa kelas VIII di Berkah Integrated Junior High School yang dibagi menjadi dua kelompok: kelas eksperimen menggunakan video dengan teks dan kelas kontrol menggunakan video tanpa teks. Data diperoleh dari hasil pretest dan posttest yang dianalisis menggunakan statistik deskriptif dan uji-t independen dengan taraf signifikansi 0,05. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan signifikan antara kedua kelompok (t = –1.720; p = 0.090). Namun, secara deskriptif, kelompok tanpa teks menunjukkan peningkatan skor, sedangkan kelompok dengan teks mengalami sedikit penurunan. Temuan ini mengindikasikan bahwa penggunaan subtitle dapat menambah beban kognitif bagi siswa pemula karena mereka harus membagi perhatian antara membaca teks dan mendengarkan audio. Sebaliknya, video tanpa teks memungkinkan siswa fokus pada input pendengaran secara penuh. Dengan demikian, penggunaan subtitle sebaiknya disesuaikan dengan tingkat kemahiran siswa agar tidak menghambat proses pemahaman.
Expressing Feelings Creatively: Integration of Visual Documentation and Reflection in English Language Learning in Elementary Schools: Penelitian Putri Khairunnisa, Rahmahdalena; Purmasari, Siti Fatimah; Lutfiah, Nur; Ningrum, Cahaya; Musyaffa, Roshim Ahmad; Qamariah, Zaitun; Widiastuty, Hesty
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3912

Abstract

This study aims to examine the integration of visual documentation and reflection in English language learning materials.“Feelings”in elementary school students. The background of the study stems from the need for emotional vocabulary learning that not only supports language skills but also the development of children's emotional intelligence. This study used a descriptive qualitative approach involving one class of elementary school students through observation, visual documentation, and reflection notes. Data analysis was conducted using Thematic Analysis. The results showed that the use of visual media such as photos, videos, and vocabulary cards can improve students' understanding of emotional vocabulary and strengthen their engagement in learning activities. The percentage of student engagement reached 55.6 percent in the high category, and vocabulary mastery increased significantly from 30 percent to 82 percent after the activity. Students' emotional responses also developed, as seen from the increase in their ability to express emotions spontaneously from 22 percent to 74 percent. However, the study found several challenges such as the short learning duration, differences in ability between students, and technical difficulties during documentation. In conclusion, the integration of visual documentation and reflection is an effective approach to improving emotional vocabulary learning in elementary school students. This method is able to create contextual, multimodal learning and supports students' linguistic and emotional development. This research recommends the development of more varied visual media, longer learning durations, and the use of visual portfolios as part of learning evaluation.