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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat
Otang Sasmita, Hari
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PELATIHAN STRATEGI KONTEN DIGITAL : PERENCANAAN PEMBUATAN KONTEN DAN STRATEGI BRANDING DI KAMPUNG WISATA MULYAHARJA BOGOR Dharmawan, Leonard; Febri Astuti, Vivien; Ramdani, Guruh; Otang Sasmita, Hari; Suparman, Suparman; Tri Harpin Pranata, Rici; Fachrurrizal, Fikry
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 12 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i12.%p

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital dan kemampuan manajemen konten pengelola wisata lokal di Kampung Wisata Mulyaharja, Kota Bogor. Kegiatan yang dilaksanakan oleh Program Studi Komunikasi Digital dan Media, Sekolah Vokasi IPB University ini berfokus pada strategi konten digital, perencanaan pembuatan konten, dan pengembangan branding melalui pendekatan pembelajaran partisipatif. Pelatihan diikuti oleh 28 peserta yang berasal dari dua kampung wisata, yaitu AEWO (Agro Edu Wisata Organik) dan Saung Eling, dengan tahapan kegiatan meliputi persiapan, pelaksanaan, dan pendampingan. Sesi teori memberikan pemahaman konseptual mengenai komunikasi digital, strategi branding, dan storytelling, sedangkan sesi praktik mengarahkan peserta untuk merancang kalender konten, menulis caption promosi, serta membuat identitas visual dengan bantuan teknologi berbasis kecerdasan buatan (AI) seperti ChatGPT, Gemini, dan Canva AI. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta dalam merencanakan, memproduksi, dan mengevaluasi konten digital secara efektif. Evaluasi pascapelatihan memperlihatkan kenaikan engagement media sosial sebesar 40–60%, disertai peningkatan konsistensi visual dan narasi promosi yang lebih komunikatif. Kegiatan ini selaras dengan Tujuan Pembangunan Berkelanjutan (SDGs) 4, 8, 9, dan 11 karena mendorong pemberdayaan masyarakat berbasis kreativitas, teknologi, dan inklusivitas. Secara keseluruhan, pelatihan ini menunjukkan bahwa peningkatan literasi digital mampu memperkuat identitas lokal, mendorong inovasi, dan mendukung pengembangan pariwisata berkelanjutan di tingkat desa.
STRATEGI PRODUKSI KONTEN AUDIO DALAM MENJAGA KUALITAS SIARAN PROGRAM “SARAPAN SERU” DI JAK 101 FM Salma Kamila, Alifya; Otang Sasmita, Hari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50221

Abstract

This study discusses the audio content production strategy implemented in the “Sarapan Seru” program on Jak 101 FM. The study used a descriptive qualitative approach with data collection techniques through interviews and participatory observation. Interviews were conducted with the program producer as the main source of information regarding the broadcast production process, while observations were carried out by directly participating in production activities to gain a deeper understanding of audio content management. The results showed that the audio content production strategy was implemented through the development of four main features, namely SEMANGKA as a motivational segment, SIKAT as a children’s educational segment, KITAP as an educational and informational segment for adults, and Salah Dengar as an entertainment segment. Audio content management was carried out through program planning, segment arrangement, the use of bumpers, background music, sound effects, and direct interaction with listeners to create interesting and non-monotonous content variations. This strategy was able to increase listener engagement, strengthen the program identity, and maintain broadcast quality in both technical and content aspects.
IMPLEMENTASI STRATEGI PROMOSI MEDIA EKSTERNAL MNC MEDIA (RCTI, GTV, MNCTV) DALAM MENINGKATKAN MINAT AUDIENS Arivia Putri, Rizka; Otang Sasmita, Hari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54549

Abstract

This study aims to describe the implementation of external media promotion strategies by MNC Media (RCTI, GTV, MNCTV) in increasing audience interest using a descriptive qualitative approach through observation, internship participation, interviews, and literature review. The analysis includes promotional forms, media types, planning–implementation–evaluation stages, constraints, and audience responses. The findings show alignment with marketing publicity and Integrated Marketing Communication (IMC) through the use of radio, news portals, social media, communities, homeless media, and out-of-home (OOH) media. Emotional and relevant short video content effectively stimulates curiosity. Constraints include delayed materials, limited barter partnerships, and overly formal promotional styles, highlighting the need for improved media, content, and partnership strategies.
Co-Authors Arivia Putri, Rizka Fachrurrizal, Fikry Febri Astuti, Vivien Leonard Dharmawan Ramdani, Guruh Rici Tri Harpin Pranata Salma Kamila, Alifya Suparman Suparman