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All Journal Habitat JURNAL PENGABDIAN KEPADA MASYARAKAT JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JURNAL AGRICA Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ilmiah Agribios Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Agripreneur : Jurnal Pertanian Agribisnis Jurnal Ilmiah Agritas IJAE
Endang Sari Simanullang
Universitas Medan Area
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Journal : Jurnal Agriuma

 1 
Comparative Analysis of Consumers Behavior Who Shop for Daily Food in Modren and Traditional Market Mayang Kurniawan; Mitra Musika Lubis; Endang Sari Simanullang
Jurnal Agriuma Vol 2, No 1 (2020): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v2i1.3709

Abstract

This study was conducted to determine how the differences in consumer behavior and factors that influence behavior consumers buy daily staple food in the Modern Market and Traditional Market. The sampling method is done by simple ramdom sampling. Respondents in this study is that consumers buy daily staple food in the Modern Market and Traditional Market. Samples taken are as many as 72 samples of daily staple food consumers. The data collected are primary data and secondary data. The analytical method used is Mann-Whitney Test and ordinal regression with 18 SPSS software tools. Based on test results Mann-Whitney Test showed: indicate a significant difference consumer behavior buy daily staple food in the Modern Market and Traditional Market to the value Asymp. Sig 0,001 (<0,005), where the modern market that has a higher value than Traditional Market. Based on test results ordinal regression showed: factors affecting behavior consumers buy daily staple food in the Modern Market and Traditional Market is price, locations, product quality, consumer satisfaction. Factors individual and product information has no affecting behavior consumers buy daily staple food in the Modern Market and Traditional Market.Keywords: modern market; traditional market; consumer behavior.
Analisis Usaha Agroindustri Kerajinan Keset Sabut Kelapa (Studi Kasus: Desa Baru Kecamatan Batang Kuis Kabupaten Deli Serdang) Sukirlan Tobing; Retna Astuti; Endang Sari Simanullang
Jurnal Agriuma Vol 2, No 1 (2020): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v2i1.3710

Abstract

The aims to describe the production process carft coco mat, revenue, cost production, benefit analysis and B/C ratio in the village of Baru, Batang Kuis Sub District, Deli Serdang Regency. The method of sampling decision is used census with ten samples. The results  showed the craft production of coco mat consist of apart, dry in the sun, sifter, pressing, spinning, weaving and packing. The average of total revenue value is Rp Rp 8.585.000/month, the average of total cost production value is Rp 4.151.610,78/month,  the average of total benefit value is Rp 4.433.389,22/month, the value of total average B/C ratio is 1,06, this home industry of carft coco mat can be developed.
Comparative Analysis of Consumers Behavior Who Shop for Daily Food in Modren and Traditional Market Mayang Kurniawan; Mitra Musika Lubis; Endang Sari Simanullang
Jurnal Agriuma Vol. 2 No. 1 (2020): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v2i1.3709

Abstract

This study was conducted to determine how the differences in consumer behavior and factors that influence behavior consumers buy daily staple food in the Modern Market and Traditional Market. The sampling method is done by simple ramdom sampling. Respondents in this study is that consumers buy daily staple food in the Modern Market and Traditional Market. Samples taken are as many as 72 samples of daily staple food consumers. The data collected are primary data and secondary data. The analytical method used is Mann-Whitney Test and ordinal regression with 18 SPSS software tools. Based on test results Mann-Whitney Test showed: indicate a significant difference consumer behavior buy daily staple food in the Modern Market and Traditional Market to the value Asymp. Sig 0,001 (<0,005), where the modern market that has a higher value than Traditional Market. Based on test results ordinal regression showed: factors affecting behavior consumers buy daily staple food in the Modern Market and Traditional Market is price, locations, product quality, consumer satisfaction. Factors individual and product information has no affecting behavior consumers buy daily staple food in the Modern Market and Traditional Market.Keywords: modern market; traditional market; consumer behavior.
Analisis Usaha Agroindustri Kerajinan Keset Sabut Kelapa (Studi Kasus: Desa Baru Kecamatan Batang Kuis Kabupaten Deli Serdang) Sukirlan Tobing; Retna Astuti; Endang Sari Simanullang
Jurnal Agriuma Vol. 2 No. 1 (2020): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v2i1.3710

Abstract

The aims to describe the production process carft coco mat, revenue, cost production, benefit analysis and B/C ratio in the village of Baru, Batang Kuis Sub District, Deli Serdang Regency. The method of sampling decision is used census with ten samples. The results  showed the craft production of coco mat consist of apart, dry in the sun, sifter, pressing, spinning, weaving and packing. The average of total revenue value is Rp Rp 8.585.000/month, the average of total cost production value is Rp 4.151.610,78/month,  the average of total benefit value is Rp 4.433.389,22/month, the value of total average B/C ratio is 1,06, this home industry of carft coco mat can be developed.
Co-Authors Abdul Rahman alqindi, muhammad iqbal Aminuyati Ana Frasipa Dedi Budiman Hakim Faoeza Hafiz Saragih Ferdiansyah, Yudi Firmansyah, Dimas Gandhy, Abel Gesy Indasari Ginting, Dian Dominika br Ira Lisyani Tampubolon Ismoyo, Ari Jojo Jojo Khairul Saleh Lumban Batu, Tio Mayang Kurniawan Mitra Musika Lubis Mitra Musika Lubis Muhammad Reza Aulia Nina Salmaniah Siregar Noer, Zulheri Nurwijayanti Rahayu, Putri Retna Astuti Retna Astuti Kuswardani Saragi, Frans Seda Saragih, M.Sc, Faoeza Hafiz Siregar, Nina Salmaniah Siti Nazariani Sukirlan Tobing supristiwendi supristiwendi Syahbudin Tio Lumban Batu Tri Martial Waruwu, Jernih Wati Widyastutik Yusman Syaukat Zai, Noverlianus Zul Fadhly Zulfan, Helmi Zulkarnain Lubis