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All Journal Students´ Journal of Economic and Management Jurnal Ilmiah ASET Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Fokus Abdimas International Conference on Digital Advanced Tourism, Management, and Technology Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Faisal Riza Rahman
Students Journal Of Economic And Management
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Fokus Abdimas

 1 
WORKSHOP “PETANI PERKOTAAN” BERKEBUN ASYIK DENGAN HIDROPONIK Wahyuningsih, Panca; Rahman, Faisal Riza; Kartika, Daniel Adhi; Efendi, Khusnan; Hidayat, M. Ibnu
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.159-165

Abstract

This community service workshop titled "Fun Farming with Hydroponics" was conducted by Dharma Wanita Persatuan of Vocational School, Diponegoro University, with the aim of introducing hydroponic farming techniques to its members. Hydroponics, a method of growing plants without soil, offers an efficient solution for urban farming, particularly in areas with limited space. The workshop began with an educational presentation on the basics of hydroponic farming, followed by a demonstration of the tools and materials required for successful hydroponic cultivation. Participants were actively engaged throughout the session, as evidenced by their enthusiasm and interactive discussions with the facilitators. They were also given the opportunity to practice assembling simple hydroponic systems and planting using the provided materials. The results of this workshop were highly positive, with participants gaining both theoretical knowledge and hands-on experience in hydroponic farming. This initiative successfully raised awareness of the importance of sustainable agriculture and its potential to enhance local food security. By empowering members of Dharma Wanita Persatuan with practical skills and knowledge, this workshop also highlighted the potential of hydroponics as a home-based economic activity. It is expected that the participants will implement these techniques in their homes and communities, contributing to wider adoption of hydroponic farming methods. Overall, the workshop served as a valuable platform for promoting environmental sustainability and self-sufficiency through innovative agricultural practices. Keywords: hydroponics, sustainable agriculture, community service, urban farming, food security, vocational education.
PENGUATAN KAPASITAS DIGITAL MARKETING PELAKU UMKM KELURAHAN GAJAHMUNGKUR Rahman, Faisal Riza; Wahyuningsih, Panca; Adhi, Daniel Kartika; Utama, Ari Kusuma Budi; Setyoningsih, Sari; Anjani, Sefiana
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.35-44

Abstract

The digital economy era demands that micro, small, and medium enterprises (MSMEs) adopt digital marketing strategies to enhance their competitiveness and sustainability. However, limited digital literacy and the absence of formal business legality remain key barriers for many MSMEs. This community empowerment program aimed to strengthen the digital capabilities of MSMEs in Gajahmungkur District, Semarang City. The intervention consisted of facilitating business registration through the issuance of Business Identification Numbers (NIB), assisting in the development and optimization of Google My Business (GMB) profiles, and providing basic branding support through logo and promotional material design. The program was implemented through a series of participatory workshops, individualized mentoring, and technical assistance. The results revealed an improvement in participants’ awareness and ability to utilize digital platforms to promote their businesses. Additionally, the formalization of business legality through NIB registration increased the trust and market access of MSMEs. This program demonstrates that integrating digital marketing assistance with legal empowerment initiatives can significantly contribute to the competitiveness and resilience of MSMEs in the evolving digital landscape. Future efforts should focus on continuous support and the expansion of digital literacy programs to ensure sustainable impact.Keywords:   Digital marketing , MSMEs, Business Registration, Google My Business, Community Empowerment
Co-Authors Adhi, Daniel Kartika Anjani, Sefiana Efendi, Khusnan Hidayat, M. Ibnu Kartika, Daniel Adhi Panca Wahyuningsih Panca Wahyuningsih Prabowo, Janitra Setiadi, Yulius Wahyu Setyoningsih, Sari SUGENG WAHYUDI Taswan, Taswan Utama, Ari Kusuma Budi Yuliati