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The Influence of Customer Experience on Repurchase Intention Through Customer Satisfaction Suryaman, Yaman; Sifa, Nayla; Nugraha, Sukma; Fauziah, Alysa Nur
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.1164

Abstract

This study aims to analyze the influence of Customer Experience on Repurchase Intention, with Customer Satisfaction as a mediating variable, specifically focusing on Eiger customers in Indonesia. A quantitative research approach was employed using a survey method, involving 385 respondents. The data were analyzed using Partial Least Squares (PLS) with the SmartPLS 4.0 software. The results show that Customer Experience has a significant positive effect on Customer Satisfaction, indicating that the overall customer experience is a key factor in shaping satisfaction. Furthermore, Customer Satisfaction has a positive impact on Repurchase Intention, suggesting that satisfied customers are more likely to repurchase. Additionally, the study reveals that Customer Experience influences Repurchase Intention both directly and indirectly through Customer Satisfaction, confirming the important mediating role of satisfaction. This finding underscores that providing a positive and memorable customer experience is crucial not only for enhancing customer satisfaction but also for fostering customer loyalty and repeat purchase behavior. These results suggest that companies like Eiger can strengthen repurchase intentions by focusing on improving customer experiences and ensuring satisfaction.
Sikap Empati: Perbedaan Suku dan Agama Antar Teman Sebaya Wijayanti, Sri; Utami, Candra Tri; Putri, Ghaida Mayzaharo Chiara; Nisa, Mayda Khoherin; Ramadhani, Najwa Oktavia; sifa, Nayla; Rahmadani, Nia; Bestari, Puteri Humayra; Setyawati, Windi
Multikultural: Jurnal Ilmu Sosial Vol. 4 No. 1 (2026): Multikultural: Jurnal Ilmu Sosial
Publisher : Program Studi Sosiologi, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/multikultural.v4i1.873

Abstract

Indonesia merupakan negara multikultural yang memiliki keberagaman suku, agama, dan budaya, sehingga diperlukan pengembangan sikap toleransi dan empati sejak usia dini Sekolah dasar merupakan tahap yang sangat penting dalam pembentukan karakter sosial peserta didik melalui interaksi dengan teman sebaya yang berasal dari latar belakang yang beragam Penelitian ini bertujuan untuk mengkaji peran interaksi teman sebaya dalam menumbuhkan sikap empati pada siswa sekolah dasar dalam konteks pendidikan multikultural. Metode yang digunakan adalah studi literatur dengan menganalisis artikel-artikel ilmiah yang bersumber dari Google Scholar dan jurnal nasional terakreditasi. Hasil kajian menunjukkan bahwa interaksi teman sebaya lintas budaya berkontribusi secara signifikan terhadap pengembangan empati, toleransi, dan kecerdasan emosional siswa. Lingkungan sekolah yang inklusif, keteladanan guru, serta budaya sekolah yang mendukung mampu memperkuat nilai-nilai multikultural. Sementara itu, stereotip dan prasangka dapat menjadi faktor penghambat dalam terciptanya interaksi sosial yang positif.