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The Impact of Service Quality and Service Loyalty on the Users Satisfaction at PT. Adhigana Pratama Mulya Batam Nazarwin, Nazarwin; Putra, Riki Wanda; Silen, Adhi Pratistha; Nugraha, Markus Asta Patma; Aldebaran, M. Fitriansyah; Sakti, Muhammad Rizky Prima
Smart Society Vol. 5 No. 2 (2025): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v5i2.808

Abstract

In an increasingly competitive service industry, understanding the determinants of user satisfaction is essential for organizational growth and customer retention. This study aims to examine the effects of service quality and service loyalty on user satisfaction at PT. Adhigana Pratama Mulya Batam. Employing a quantitative ex-post facto design, data were collected through questionnaires distributed to 200 respondents, consisting of ship crew members as direct users of the company’s services. The data were analyzed using multiple linear regression with the SPSS application. The results reveal that both service quality (t(197) = 4.419 > 1.984, p < 0.001) and service loyalty (t(197) = 9.957 > 1.984, p < 0.001) have significant positive effects on user satisfaction, while their combined influence is also statistically significant (F(2, 197) = 96.379 > 3.00, p < 0.001). These findings indicate that higher levels of service quality and employee loyalty lead to greater user satisfaction. The study suggests that the company should strengthen employee training, enhance user engagement, and continuously improve global service standards. Future research should incorporate additional factors such as infrastructure, technological facilities, pricing competitiveness, and brand image to obtain a more comprehensive understanding of user satisfaction
Coastal Clean-Up Campaign: A Community Response to Marine Litter in Pariaman City, Indonesia Riyanto, Budi; Widiatmaja, Arya; Rosnani, Rosnani; Siska, Syafni Yelvi; Alim, Akbar; Nugraha, Markus Asta Patma; Aldebaran, M. Fitriansyah; Sakti, Muhammad Rizky Prima
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.955

Abstract

The coastal waste problem in Pariaman City, driven by rising plastic volumes, limited infrastructure, and disposal behaviors, threatens ecosystems and the tourism sector and requires coordinated intervention. This community service aims to implement an integrated cleanup with waste sorting and initial processing, while strengthening community capacity and environmental awareness. The “Coastal Clean-Up Campaign” applied a community-based participatory approach through coordinated clean-ups, source-level sorting, and initial composting. A total of 150 participants, including lecturers, students, village officials, and tourism stakeholders, were involved across 200-meter zones, supported by student-led scientific monitoring, before–after documentation, and the handover of bins and sorted waste to village authorities. The results indicate that the program was implemented effectively, with active stakeholder participation, visible environmental improvements, and the collection of 250 kg of sorted plastic and paper, some of which demonstrated economic value. This study presents a practical and replicable participatory model that integrates mass clean-up activities with source control, local governance support, and tourism stakeholder engagement. The findings highlight the importance of strengthening technical capacity, institutional support, periodic monitoring, and circular economy pathways to ensure sustainability. The program also increased environmental awareness and fostered local waste management groups, with outcomes that can support policy development and replication in other coastal tourism areas.