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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL YAQZHAN: Analisis Filsafat, Agama dan Kemanusiaan Journal of Finance and Islamic Banking Shirkah: Journal of Economics and Business GERVASI: Jurnal Pengabdian kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam Penentuan harga obligasi dan teori tingkat bunga Jurnal STEI Ekonomi Budimas : Jurnal Pengabdian Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Abdimas Ilmiah Citra Bakti (JAICB) AL-ARBAH: Journal of Islamic Finance and Banking InEJ: Indonesian Engagement Journal Journal of Islamic Economics, Management, and Business (JIEMB) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Jurnal Ekonomi Syariah dan Bisnis Prosiding Seminar Nasional Pendidikan dan Agama Journal of Finance and Islamic Banking Jurnal Pelayanan Masyarakat Jurnal Akuntansi
Nihayah, Ana Zahrotun
Universitas Islam Negeri Walisongo Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Budimas : Jurnal Pengabdian Masyarakat

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OPTIMALISASI MEDIA SOSIAL TIKTOK UNTUK BISNIS ONLINE IBU RUMAH TANGGA DI MASA PANDEMI COVID 19 Nur Huda; Kurnia Setyoningrum; Sokhikhatul Mawadah; Nihayah, Ana Zahrotun
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.14671

Abstract

Tiktok is one of social media which describe only used for dancing and entertainment, and then now Tiktok not only used for that but can be used as a selling medium. The Tiktok application can be linked to the tiktok seller application or the tiktok shop so that personal accounts can also be used to sell. During the pandemic, housewives can use tiktok to increase their income. Housewives who have or don't have an online business can use tiktok social media to increase their income. Through community service work, we organize training, practice and mentoring for housewives to do business online using social media Tiktok. The service starts from providing technical guidance, assisting practice as well as monitoring and evaluation. The housewives we accompany are able to link their personal accounts to the seller's tiktok account, can fill in all the necessary data and can add a yellow basket to the uploaded video. If the personal tiktok account already has a yellow basket, then this community service is called successful. Furthermore, housewives who take part in this optimization activity can sell using their tiktok account. Although successful, there are still many obstacles faced including: the number of followers is still small, product categories are still few to be inputted and the quality of the video still needs a lot of improvement in order to be watched or get a lot of views.
Co-Authors Achmad Muchlis Ali Adhi Prasojo Rahman Amalia, Farah Aniqoh, Nur Aini Fitriya Ardiani Arina Fahma Cantika Khoiriyah Oktavianti Chamami, M Rikza Dara Jihan Anjania Dwi Indah Rachmawati Ernik Noviyanti Ifnasya Kahrismasuci Kurnia Setyoningrum Lathif Hanafir Rifqi Lathif Hanaifr Rifqi Lathif Lanafir Rifqi Latif Hanafir Rifqi Lia Anissatun Mufiroh Lisda Sabrina M Rikza Chamami M. Alfarabi Baihaqi Mardhiyaturrositaningsih, Mardhiyaturrositaningsih Maulana Aqil Lubis Maulida Nur Tazkia Mawaddah, Dewi Malihatul Milda Fatia Rahma Mufiroh, Lia Anissatun Muhlis Musahadi Nur Huda Nurul Zuhroh Rifqi, Lathif Hanafir Rifqi, Lathif Hanaifr Rifqi, Latif Hanafir Rijal Zultianda Sokhikhatul Mawadah Sri Walyoto, Sri Tatim Musolichah Yulia Rahma Wati