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All Journal Jurnal Ilmiah Manajemen Kesatuan KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Yuliantini
Institut Transportasi dan Logistik Trisakti
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Edukasi Literasi Logistik di SMK : Model PKM Inovatif untuk Peningkatan Kesiapan Kerja Siswa Irwan Chairudin; Yuliantini; Nofrisel; Yulianti Keke; Euis Saribanon
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 1 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i1.7681

Abstract

The high unemployment rate among vocational high school (SMK) graduates, particularly those majoring in logistics, has become a major concern in preparing a workforce that meets the needs of the modern industry. Many SMK graduates still lack a comprehensive understanding of logistics business processes, including the crucial role of supply chain management in company operations. Additionally, the lack of practical experience and technical skills has become a major barrier for these students to compete in the job market. To address this issue, this Community Service (PkM) program was designed to enhance both theoretical knowledge and practical skills of students from SMK Negeri 15 Jakarta in the field of supply chain management. The training was conducted in February 2025 by a team of lecturers and professionals from the Jakarta Institute of Transportation and Logistics. The training applied a contextual, practice-based, and participatory approach to create an active and industry-relevant learning experience. The implementation methods included interactive lectures, group discussions, mini supply chain simulations, visual-based media, and real industry case studies. Students were given opportunities to solve supply chain problems directly and practice making decisions based on available data. The results of the training showed a significant improvement in students' understanding of supply chain concepts and processes—from an initial level of 35% to 82%. Moreover, the program successfully increased students' confidence to enter the logistics job market and fostered essential soft skills such as teamwork, communication, and data analysis. As a follow-up initiative, a digital community called the “SMK Logistics Hub” was established as a collaborative platform to support the sustainability of learning and career development. This program demonstrated the importance of synergy between higher education institutions and vocational schools in bridging the competency gap and addressing the evolving needs of the modern logistics industry.
The Impact Of Social Media Marketing Activity On Purchase Intention: Brand Awareness As A Moderator In An Intercity Bus Study Olfebri; Yuliantini; Cecep Pahrudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3528

Abstract

The optimization of social media in public transportation facilities such as public buses is increasingly being improved. So far, empirical research that examines the role of Social Media Marketing Activity (SMMA), Brand Awareness (BA), and Purchase Intention (PI) in one model at the same time in the perspective of Uses and Gratification Theory (UGT) is very limited. This study aims to examine the role of SMMA as an antecedent to BA and PI, as well as the contribution of BA as a moderator to the influence of SMMA on PI in the UGT perspective. This study obtained 262 answers from respondents who are intercity and interprovincial bus users and actively use Facebook as social media to get information about Public Buses. Data was collected using a questionnaire with a convenience sampling approach. The hypothesis that has been proposed in this study is entirely accepted with the direction of influence being entirely positive. This study reveals that SMMA is able to provide alternatives in answering user needs, the optimization of SMMA can trigger the dual role of BA as an internal and external factor in increasing the PI of public buses.
The Analysis of On-Time Performance, Service Quality, Brand Image, and Promotion on Passenger Loyalty through Passenger Satisfaction Yuliantini; Olfebri Olfebri; Aang Gunawan; Basri Fahriza
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3598

Abstract

  The purpose of this study is to develop hypotheses related to factors that influence passenger loyalty, especially in the aviation sector. The approach used in this literature review is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage Q2-Q4, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this literature review are as follows: 1) On-time performance affects passenger satisfaction; 2) Service quality affects passenger satisfaction; 3) Brand image affects passenger satisfaction; 4) Promotion affects passenger satisfaction; 5) On-time performance affects passenger loyalty; 6) Service quality affects passenger loyalty; 7) Brand image affects passenger loyalty; 8) Promotion affects passenger loyalty; 9) Passenger satisfaction affects passenger loyalty; 10) On-time performance affects passenger loyalty through passenger satisfaction; 11) Service quality affects passenger loyalty through passenger satisfaction; 12) Brand image affects passenger loyalty through passenger satisfaction; and 13) Promotion affects passenger loyalty through passenger satisfaction. This study is limited to passenger loyalty in the aviation sector. This study contributes to the understanding of factors influencing passenger loyalty, with a focus on factors such as on-time performance, service quality, brand image, promotion, and passenger satisfaction. This research provides new insights into other factors influencing passenger loyalty, particularly in the aviation industry. Thus, it can serve as a reference for future literature.   Keywords: Passenger Loyalty, Passenger Satisfaction, On-Time Performance, Service Quality, Brand Image, Promotion
Co-Authors Aang Gunawan Basri Fahriza Cecep Pahrudin Euis Saribanon, Euis Irwan Chairudin Nofrisel Nofrisel Olfebri Yulianti Keke