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BIMTEK PEMBUATAN PROMOSI SECARA ONLINE BAGI PEMILIK USAHA BERBASIS PERTANIAN DI KELURAHAN ANGGOEYA Ima Astuty Wunawarsih; La Ode Arfan Dedu; Normal Bivariant Padangaran; Arfiani Arfiani
Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum, Ekonomi Vol 4, No 2 (2023): Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/anoa.v4i2.45115

Abstract

This internal PKM activity will be intended to improve online marketing management for agricultural-based business owners in Anggoeya Village. The target to be achieved is the formation of online marketing for agriculture-based business owners. The output that will result from this internal PKM activity is the formation of a wider marketing network for the products of agricultural-based business owners, where business owners’ efforts to market their agricultural-based products can be widely spread in the area of Kendari City in particular and Southeast Sulawesi in general, making it easier for business owners to market their products. As a result, the majority of agricultural-based business owners in Anggoeya Village do not yet have online promotional media in the form of brochures, leaflets, or promotional CDs made using the Android mobile application in collaboration with universities (UHO), related governments, or product sales outlets. agriculture-based as a product marketing agent. The results of internal PKM activities can be published in national journals so that they can be used as examples for marketing agricultural-based products, contributions to science and technology development in the form of research results reports, and contributions for students involved in internal PKM activities to produce undergraduate theses. The method used to achieve the output goals and targets is an approach to marketing management through the creation of online promotional media for the products of agricultural-based business owners, whose products will be promoted to potential consumers of agricultural-based products.
Analysis of Smoked Fish Processing and Income in Malalanda Village Kulisusu District North Button Regency Southeast Sulawesi Province Sukmawati Abdullah; Surni Surni; Pertiwi Syarni; Rahayu Endah Purwanti; Normal Bivariant Padangaran; Waode Fatmawati
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 25 No. 2 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v25i2.452

Abstract

 This research aims to determine the process of processing tuna fish into smoked fish, which can produce a distinctive taste and aroma in Malalanda Village, Kulisusu District, North Buton Regency, and to determine the income obtained from the smoked fish processing business in fishing households in Malalanda Village, Kulisusu District, North Buton Regency and to determine the feasibility of the smoked fish processing business in Malalanda Village, Kulisusu District, North Buton Regency. This research was conducted in Malalanda Village, Kulisusu District, North Buton Regency. The research was conducted from December 2020 to August 2021. The sample in this study consisted of 11 respondents who work as smoked fish processors. Determination of the sample in this study was carried out using the census method. Namely, the entire population was sampled. The data analysis used is qualitative descriptive analysis, income analysis, and business feasibility. The research results show that processing tuna into smoked fish can produce a distinctive taste and aroma in Malalanda Village, Kulisusu District, North Buton Regency. Namely, in preliminary treatment, the fish to be smoked is sorted according to type, size, and freshness quality. It must be cleaned from dirt that can contaminate the product by washing with clean water and irrigating (removing the entrails and gills), clamping, drying, structuring, and smoking to preserve the fish and provide its color and distinctive smoky taste. Marketing. Income from the smoked fish processing business is IDR 2,487,209 per month. The R/C ratio value of 1.65 indicates that the smoked fish processing business is worthy of continuing development.
DISTRIBUSI DAN MARGIN PEMASARAN PRODUK OLAHAN OPAK SINGKONG DI KOTA KENDARI Hartatia Nur; La Ode Arfan Dedu; Normal Bivariant Padangaran
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 4 No. 1 (2024)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v4i1.7

Abstract

Marketing is a crucial aspect of the agribusiness system. One potential agroindustry in Kendari City is cassava chips processing. Sampling was conducted using the snowball sampling method, identifying, selecting, and sampling respondents totaling 30 individuals, with the majority being cassava chip entrepreneurs who are housewives. These retail traders prefer direct marketing channels to reach more consumers and facilitate easier purchase of cassava chip products without having to buy directly from the production site. For marketing efficiency, results found for marketing channel I were 0.15%, while for channel II it was 7.26%. This approach also benefits retailers who obtain cassava chip products without going through wholesalers. In practice, there will be cost and revenue calculations incurred by both producers and marketing institutions involved, resulting in different outcomes and creating marketing margins. The larger the marketing margin, the less efficient the marketing activities become. This research aims to determine the distribution of marketing, the size of marketing margins, and the proportion of the price received by cassava chip producers (producer's share) from the retail price. The findings of this research are expected to provide benefits and increase income for the marketing institutions involved in promoting cassava chip products in Kendari City.
HUBUNGAN DAN PENGARUH MOTIVASI, PARTISIPASI DAN ADOPSI TEKNOLOGI PETANI TERHADAP PRODUKTIVITAS LAHAN USAHATANI JAGUNG DI KABUPATEN KONAWE SELATAN Yusriadin Yusriadin; Assayuti Mas’uf; Rahayu Endah Purwanti; Pertiwi Syarni; Normal Bivariant Padangaran; Tjandra Buana; mardin mardin
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 4 No. 4 (2024)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v4i4.46

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis produktivitas tanaman jagung, hubungan dan pengaruh motivasi, partisipasi dan adopsi teknologi terhadap produktivitas tanaman jagung di Kabupaten Konawe Selatan. Penelitian ini dilaksanakan di Kabupaten Konawe Selatan. Lokasi penelitian ditentukan secara sengaja (purposive) dengan pertimbangan bahwa daerah tersebut merupakan lokasi demplot sekolah lapang mandiri benih jagung dari tahun 2015-2022. Waktu penelitian ini dilaksanakan pada tahun 2023. Populasi penelitian adalah petani jagung di lokasi demplot sekolah lapang mandiri benih jagung Kabupaten Konawe Selatan yang berjumlah 451 orang. Penentuan sampel menggunakan metode Purposive Sampling. Penentuan jumlah sampel menggunakan rumus Slovin dalam Umar (2004) sehingga diperoleh jumlah sampel sebanyak 82 orang. Variabel dalam penelitian ini meliputi: 1) motivasi (kebutuhan fisiologis, kebutuhan keamanan, kebutuhan sosial, kebutuhan harga diri dan kebutuhan aktualisasi diri), 2) partisipasi (memberikan informasi, konsultasi, pengambilan keputusan, bertindak bersama dan memberikan dukungan), 3) adopsi teknologi (tahap sadar, tahap minat, tahap menilai, tahap mencoba dan tahap menerapkan) dan 4) produktivitas (produksi dan luas lahan). Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, aalisis produktivitas lahan, analisis korelasi pearson dan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa produktivitas lahan usahatani jagung di Kabupaten Konawe Selatan adalah rata-rata sebesar 4,6 ton/ha, hubungan motivasi, partisipasi dan adopsi teknologi petani dengan produktivitas tanaman jagung di Kabupaten Konawe Selatan termasuk dalam kategori cukup kuat, pengaruh motivasi, partisipasi dan adopsi teknologi petani signifikan terhadap produktivitas tanaman jagung di Kabupaten Konawe Selatan.
ANALISIS JARINGAN KOMUNIKASI PADA PENGEMBANGAN PERTANIAN ORGANIK DI KOTA KENDARI Rahayu Endah Purwanti; Darsilan Dima; Vit Neru Satrah; Yusriadin Yusridin; Pertiwi Syarni; Normal Bivariant Padangaran
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 2 (2025): April 2025
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i2.91

Abstract

The issue of sustainability is currently a very important issue in agricultural development. Organic farming is an application of a sustainable agricultural system. The back to nature lifestyle has become a trend for some people. However, the phenomenon encountered in the field is that there are still many organic farmers who have not fully implemented organic farming cultivation techniques in accordance with the Indonesian National Standard (SNI) issued by the Indonesian National Standardization Agency (BSN) and the adoption of innovations also seems slow. This study was conducted to describe the tendency of communication network patterns in farmer women's groups so as to accelerate the process of diffusion of innovations related to the development of organic farming in Kambu District, Kendari City. The specific objectives were: (1) analyzing the role of each key informant; (2) knowing the pattern of communication networks formed in organic farming development activities. This research is a survey research using quantitative analysis. The research location is in Kambu Sub-district, Kendari City, Southeast Sulawesi Province. Data collection was conducted through surveys, in-depth interviews, focused discussions and observations. Sample determination in this study is by census. Data analysis was descriptive. The results obtained in this study are that in the KWT Manggarai communication network there are three cliques in the form of fingers centered on one individual and spread to members. The specific functions found in the KWT Manggarai communication network are star, opinion leader, liaison officer, bridge, and no isolate. The average degree of connectedness in the KWT Manggarai communication network system is 21.33 and is classified as very good.
Dinamika Harga Beras di Kota Kendari: Analisis Fluktuasi 2015-2023 Yusriadin Yusriadin; Rahayu Endah Purwanti; Pertiwi Syarni; Normal Bivariant Padangaran; Muhammad Aldin
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1421

Abstract

Food price stability is one of the essential issues in the direction of government policy. Price uncertainty at the farm level and the guarantee of food price stability at the consumer level are unresolved problems. This study aims to analyze rice price fluctuations in Kendari City from 2015 to 2024. The research was conducted in Kendari City in March - May 2024. The research used secondary data, namely time series data on rice prices in Kendari City from 2015 to 2023. The research data collection technique is a literature study, namely collecting time series data on rice prices in Kendari City sourced from the Central Bureau of Statistics and related agencies. The research variable is the price of rice in Kendari City from 2015 to 2023. Data analysis used to analyze rice price fluctuations in Kendari City is the Coefficient of Variation (CV). The results showed that rice price fluctuations in Kendari City from 2015 to 2023 were low, with a coefficient of variation (CV) of 3%. The highest rice price condition in Kendari City occurred in 2023, which amounted to IDR 13,321 per kilogram. At the same time, the lowest rice price condition occurred in 2015, which amounted to IDR 9,738 per kilogram. Therefore, government policy intervention is needed to stabilize food prices, especially rice in Kendari City.
Pemberdayaan Masyarakat melalui Budidaya Lele dan Kangkung Sistem Budikdamber di Desa Lambusa Kecamatan Konda Kabupaten Konawe Selatan Budiyanto Budiyanto; Suaib Suaib; Normal Bivariant Padangaran; Darsilan Dima
Jurnal Pengabdian Meambo Vol. 5 No. 2 (2026): Jurnal Pengabdian Kepada Masyarakat MEAMBO
Publisher : PROMISE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56742/jpm.v5i2.296

Abstract

Untuk dapat menyediakan makanan yang bergizi, keluarga atau rumahtangga harus menghasilkan pendapatan yang cukup. Salah satu aktivitas untuk meningkatkan pendapatan keluarga adalah dengan melakukan budidaya ikan, khususnya lele dan sayuran kangkung dalam wadah ember (sistem aquaponik). Dengan melakukan budidaya tersebut, selain dapat menyediakan makanan yang bergizi juga dapat meningkatkan penghasilan tambahan. Sistem budidaya tersebut mempunyai beberapa keunggulan, salah satunya adalah menghemat biaya dan dapat dilakukan pada lahan yang sempit. Namun demikian, masyarakat mitra di Desa Lambusa Kecamatan Konda Kabupaten Konawe Selatan belum mempunyai pengetahuan dan ketrampilan tentang budidaya ikan dan sayuran dalam wadah ember. Tujuan kegiatan pengabdian kepada masyarakat ini adalah meningkatkan keberdayaan masyarakat sasaran dalam adopsi budidaya lele dan sayuran dalam wadah ember. Kegiatan dilakukan sekitar 2 (dua) minggu, yaitu tanggal 5–18 Oktober 2025. Kegiatan dilakukan  di Desa Lambusa Kecamatan Konda Kabupaten Konawe Selatan Sulawesi Tenggara dengan mitra warga masyarakat yang mempunyai motivasi untuk melakukan budidaya lele dan sayuran dalam wadah ember. Metode kegiatan dilakukan dengan tahapan: persiapan dan survey pendahuluan, sosialisasi, penyuluhan, pelatihan dan pendampingan usaha. Kendala kegiatan sehingga menghasilkan output yang tidak maksimal, di antaranya adalah jangka waktu kegiatan yang relatif pendek. Dengan waktu yang relative terbatas menyebabkan tim pengabdian tidak dapat mendampingi usaha sampai budidaya dapat berproduksi. Oleh karena itu, diharapkan dalam kegiatan selanjutnya berupa kegiatan pendampingan usaha.
PELATIHAN PENGELOLAAN KELEMBAGAAN PETANI PEMAKAI AIR IRIGASI YANG BERKELANJUTAN PADA USAHATANI PADI SAWAH DI DESA JATI BALI KECAMATAN RANOMEETO BARATKABUPATEN KONAWE SELATAN Munirwan Zani; Lukman Yunus; Yusriadin Yusriadin; Normal Bivariant Padangaran; Pertiwi Syarni; Rahayu Endah Purwanti
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 8 (2025): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kelembagaan petani pemakai air irigasi serta meningkatkan kemandirian kelompok dalam menghadapi tantangan seperti perubahan iklim, keterbatasan air, dan konflik antar pengguna serta memanfaatkan dan memelihara sumber daya air irigasi secara efisien. Kegiatan ini dilakukan dengan metode game experiment yakni eksperimen sosial yang didesain sebagai simulasi situasi riil yang dihadapi subjek, dalam hal ini petani. Hasil pelaksanaan kegiatan menunjukkan bahwa pendekatan Game Experiment sangat efektif dalam menggambarkan perilaku kolektif petani dalam mengatur pemanfaatan air irigasi. Hasil simulasi memperlihatkan bahwa para petani cenderung memilih game III, yaitu mekanisme pengawasan sebagai strategi utama untuk memastikan distribusi air yang adil, efisien, dan berkelanjutan. Preferensi terhadap pengawasan ini muncul karena dianggap mampu meminimalkan konflik, mencegah penggunaan air yang berlebihan, serta memperkuat kepatuhan antaranggota kelompok. Pelatihan ini menegaskan bahwa keberlanjutan pengelolaan irigasi tidak hanya bergantung pada ketersediaan infrastruktur, tetapi juga pada penguatan kelembagaan yang di dalamnya. Kata Kunci: Kelembagaan; Irigasi; Padi Sawah; Berkelanjutan.
Analisis fluktuasi harga ayam kampung di Provinsi Sulawesi Tenggara La Ode Arfan Dedu; Hartina Batoa; Hadi Sudarmo; Hartatia Nur; Normal Bivariant Padangaran; Pertiwi Syarni; Rahayu Endah Purwanti
AGROINTEK Vol 20, No 2 (2026)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v20i2.27334

Abstract

Free-range chicken is widely cultivated in Indonesian society traditionally, and usually the demand will be very high on major religious holidays, especially Islam, both on Eid al-Fitr and Eid al-Adha. The purpose of this study was to determine the price fluctuations of native chicken in Southeast Sulawesi in 2022 and 2023 and to determine the price trend of native chicken in Southeast Sulawesi in 2022 and 2023. This research was conducted in Southeast Sulawesi Province. Determination of this location is determined intentionally ( purposive). The data source used in this study is secondary data (time series) for the last 2 years, namely from 2022 to 2023. Data collection procedures/techniques in this study are using literature studies. Data analysis uses change analysis and trend analysis. The results showed that the price of native chicken in Southeast Sulawesi Province during the last two years, namely 2022-2023, experienced increasing fluctuations and the trend of native chicken prices in Southeast Sulawesi Province during the last 2 years, namely 2022-2023, showed an increasing trend, where the average trend was positive.