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All Journal Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Journal of Social Studies and Education SEMANIS
Ali Maskuri
Universitas IPWIJA
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH LOKASI TERHADAP REVISIT DENGAN MEDIASI KEPUASAN DAN MEDIATOR CITRA RASA DAN HARGA PADA PRODUK TEHBOTOL SOSRO Ali Maskuri; Andika Aisyah Setiadji; Nadine Arofafi Atus Safina; Yuki Niken Agfira Kitatrah; Surya Bintarti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on existing data, Indonesia is in the 3rd highest position in the ASEAN region as a society with a level of consumption of packaged sweet drinks. Tehbotol Sosro owned by PT Sinar Sosro, which is a pioneer of packaged tea drinks, occupies second place in the Top Brand Awards distribution of ready-to-drink tea in packs from various other manufacturers affect the ranking and sales of Teh botol Sosro although it has been involved in packaged tea drinks for a long time. The purpose of this study was to examine the effect of location on revisiting by mediating satisfaction and taste and price image mediators. The research was conducted within the boundaries of the community area of the Bekasi district. The number ofsamples was obtained by 55 respondents. Data collection used a questionnaire and then analyzed with SmartPLS. The research shows that location which is moderated by taste image has no effect on satisfaction, a location that is moderated by price has no effect on satisfaction but the location moderator variable has a direct effect as a latent variable on satisfaction (mediator predictor) while location which is mediated by satisfaction affects revisit.
The Role of Digital Promotion in Increasing Participation in Islamic Boarding School Programs Maskuri Abdul Rohman; Muhammad Sirodjuddin; Muhammad Ridlwan
Journal of Social Studies and Education Vol. 3 No. 1 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jsse.v3i1.662

Abstract

The main focus of this study is to analyze the role of social media, especially Instagram and Facebook, in attracting the attention of parents and participants, as well as the program's effectiveness in creating an emotional attachment that encourages participants to continue their education to regular programs. The research method used is a qualitative approach with in-depth interview techniques involving the head of the pesantren and several program participants. The study results show that the optimal use of social media has increased the number of participants by up to 158 people compared to the previous year. In addition, the holiday cottage program has also proven to be effective in building participant satisfaction, which is reflected in more than 50 participants who expressed their satisfaction and desire to continue the program to a regular level. This program has also successfully introduced pesantren values in a more attractive and relevant way for the younger generation. The implications of these findings show that digital promotion strategies, which combine social media and participant testimonials, can increase the attractiveness of pesantren as a modern educational option but still based on religious values. The study also suggests the importance of integrating religious learning and developing social and leadership skills to respond to the demands of modern education.
Pendampingan Berbasis Data P3KE untuk Penguatan Literasi Fungsional dan Pemberdayaan Ekonomi Masyarakat Rentan di Desa Sayang Ergo Nurpatria Kurniawan; Ali Maskuri; Nasrun Baldah; Andi Suhandy; Muhadar Putih; Sarwo Edy
Jurnal Pengabdian Pelitabangsa Vol. 7 No. 01 (2026): Jurnal Pengabdian Pelitabangsa - April 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jabmas.v7i01.7575

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memetakan kebutuhan literasi masyarakat rentan, mendukung validasi sasaran Pensasaran Percepatan Penghapusan Kemiskinan Ekstrem (P3KE), serta merumuskan pendekatan pemberdayaan yang relevan dengan kondisi sosial-ekonomi warga Desa Sayang. Pelaksanaan kegiatan menggunakan pendekatan partisipatif melalui observasi lapangan, wawancara mendalam dengan warga dan pemangku kepentingan desa, verifikasi kondisi rumah tangga sasaran, identifikasi kebutuhan literasi, serta dukungan awal berupa sarana pertanian. Hasil kegiatan menunjukkan bahwa persoalan literasi tidak berdiri sendiri, melainkan berkaitan dengan keterbatasan akses terhadap bahan bacaan dan fasilitas belajar, rendahnya motivasi belajar, dukungan sosial yang belum optimal, serta tekanan ekonomi rumah tangga. Validasi lapangan juga memperlihatkan pentingnya ketepatan data sebagai dasar penentuan sasaran program. Kegiatan ini menghasilkan rekomendasi penguatan literasi fungsional yang terhubung dengan kebutuhan sehari-hari dan penghidupan masyarakat, disertai penguatan kolaborasi antara warga, pemerintah desa, dan perguruan tinggi. Dukungan sarana pertanian diposisikan sebagai intervensi awal yang perlu diikuti pendampingan dan evaluasi berkelanjutan. Pendekatan terpadu berbasis data dan kebutuhan lokal dinilai lebih relevan dibandingkan program literasi yang berdiri sendiri.
Pengaruh Citra Merek, Persepsi Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Kartu Perdana Telkomsel Ali Maskuri; Andi Suhandy
Jurnal Pelita Ilmu Vol. 20 No. 01 (2026): JURNAL PELITA ILMU - April 2026
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpi.v20i01.7574

Abstract

Penelitian ini bertujuan menganalisis pengaruh citra merek, persepsi kualitas produk, dan promosi terhadap keputusan pembelian kartu perdana Telkomsel. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan desain survei cross-sectional. Data dikumpulkan melalui kuesioner daring kepada konsumen kartu perdana Telkomsel yang dipilih menggunakan teknik nonprobability convenience/accidental sampling, kemudian dianalisis dengan Partial Least Squares-Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan persepsi kualitas produk dan promosi menunjukkan arah pengaruh positif namun belum signifikan. Temuan ini mengindikasikan bahwa keputusan pembelian kartu perdana Telkomsel lebih kuat dipengaruhi oleh asosiasi, familiaritas, dan kekuatan merek dibandingkan oleh evaluasi kualitas produk maupun aktivitas promosi secara langsung. Secara manajerial, perusahaan perlu mempertahankan konsistensi identitas merek dan pengalaman jaringan, sekaligus mengembangkan promosi yang lebih relevan dan tersegmentasi. Penelitian selanjutnya disarankan menguji peran perceived value, trust, dan kepuasan sebagai mekanisme mediasi untuk menjelaskan hubungan antarvariabel secara lebih komprehensif.
Co-Authors Andi Suhandy Andika Aisyah Setiadji Ergo Nurpatria Kurniawan Muhadar Putih Muhammad Ridlwan Muhammad Sirodjuddin Nadine Arofafi Atus Safina Nasrun Baldah Sarwo Edy Surya Bintarti Yuki Niken Agfira Kitatrah