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All Journal Journal of Social Studies and Education SEMANIS
Ali Maskuri
Universitas IPWIJA
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH LOKASI TERHADAP REVISIT DENGAN MEDIASI KEPUASAN DAN MEDIATOR CITRA RASA DAN HARGA PADA PRODUK TEHBOTOL SOSRO Ali Maskuri; Andika Aisyah Setiadji; Nadine Arofafi Atus Safina; Yuki Niken Agfira Kitatrah; Surya Bintarti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Based on existing data, Indonesia is in the 3rd highest position in the ASEAN region as a society with a level of consumption of packaged sweet drinks. Tehbotol Sosro owned by PT Sinar Sosro, which is a pioneer of packaged tea drinks, occupies second place in the Top Brand Awards distribution of ready-to-drink tea in packs from various other manufacturers affect the ranking and sales of Teh botol Sosro although it has been involved in packaged tea drinks for a long time. The purpose of this study was to examine the effect of location on revisiting by mediating satisfaction and taste and price image mediators. The research was conducted within the boundaries of the community area of the Bekasi district. The number ofsamples was obtained by 55 respondents. Data collection used a questionnaire and then analyzed with SmartPLS. The research shows that location which is moderated by taste image has no effect on satisfaction, a location that is moderated by price has no effect on satisfaction but the location moderator variable has a direct effect as a latent variable on satisfaction (mediator predictor) while location which is mediated by satisfaction affects revisit.
The Role of Digital Promotion in Increasing Participation in Islamic Boarding School Programs Maskuri Abdul Rohman; Muhammad Sirodjuddin; Muhammad Ridlwan
Journal of Social Studies and Education Vol. 3 No. 1 (2025): January-June (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jsse.v3i1.662

Abstract

The main focus of this study is to analyze the role of social media, especially Instagram and Facebook, in attracting the attention of parents and participants, as well as the program's effectiveness in creating an emotional attachment that encourages participants to continue their education to regular programs. The research method used is a qualitative approach with in-depth interview techniques involving the head of the pesantren and several program participants. The study results show that the optimal use of social media has increased the number of participants by up to 158 people compared to the previous year. In addition, the holiday cottage program has also proven to be effective in building participant satisfaction, which is reflected in more than 50 participants who expressed their satisfaction and desire to continue the program to a regular level. This program has also successfully introduced pesantren values in a more attractive and relevant way for the younger generation. The implications of these findings show that digital promotion strategies, which combine social media and participant testimonials, can increase the attractiveness of pesantren as a modern educational option but still based on religious values. The study also suggests the importance of integrating religious learning and developing social and leadership skills to respond to the demands of modern education.
Co-Authors Andika Aisyah Setiadji Muhammad Ridlwan Muhammad Sirodjuddin Nadine Arofafi Atus Safina Surya Bintarti Yuki Niken Agfira Kitatrah