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Journal : Journal of Innovative and Creativity

Integration of Discourse Analysis in Life Scope Learning: Generation Z's Ecological Literacy Construction of Climate Representation in Modern Media M.Ichsan Ali; Suarlin Suarlin; Asri Ismail; Deni Indrawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4525

Abstract

The study aims to analyze the representation of climate crisis discourse in modern media using Fairclough’s Critical Discourse Analysis (CDA) framework. It focuses on how language is used to frame climate change issues, uncover underlying ideologies, and examine power relations among state actors, corporations, and civil society. Employing a qualitative approach with a case study design, the research analyzes news texts discussing climate change, energy transition, and environmental policies. Data were examined through the three CDA dimensions, textual, discursive, and social practices, to reveal meaning construction and ideological tendencies within media narratives. The findings indicate that climate crisis discourse in the media predominantly emphasizes technocratic solutions, institutional moral responsibility, and international cooperation, while marginalizing civil society participation. At the social level, media reproduce the ideology of green capitalism and sustainable development that prioritize efficiency, investment, and global partnership. The results demonstrate that climate issue representation in media is not neutral but shaped by economic–political interests and global power structures. Therefore, fostering critical media literacy and promoting inclusive, transformative alternative discourses are essential for developing ecological awareness among younger generations, particularly Generation Z.
KONSTRUKSI KEKUASAAN TEKS PEMBERITAAN MEDIA ONLINE FAJAR.CO.ID BERDASARKAN ANALISIS METAFORA MELALUI FITUR KOSAKATA Muh. Ikbal; Deni Indrawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5147

Abstract

Penelitian ini bertujuan untuk mendeskripsikan konstruksi kekuasaan dalam teks pemberitaan media online Fajar.co.id berdasarkan analisis metafora melalui fitur kosakata. Kajian ini berangkat dari pandangan bahwa bahasa media tidak bersifat netral, melainkan sarat dengan ideologi dan relasi kekuasaan. Metode penelitian yang digunakan ialah deskriptif kualitatif dengan pendekatan analisis wacana kritis (AWK) model Norman Fairclough, yang difokuskan pada analisis metafora dalam teks berita. Data diperoleh dari beberapa teks berita di Fajar.co.id yang menampilkan metafora representatif, khususnya dalam rubrik pendidikan. Hasil penelitian menunjukkan bahwa metafora seperti menyelami realita, cahaya pendidikan, akar rumput, mengobral gelar, mencederai nilai-nilai Pancasila, melecehkan umat Islam, dan bonus demografi berfungsi sebagai instrumen retoris untuk membingkai realitas sosial dan meneguhkan ideologi tertentu. Penggunaan metafora tersebut menunjukkan upaya media dalam menanamkan pandangan, membentuk kesadaran publik, serta mengukuhkan posisi kekuasaan simbolik di ruang diskursif.