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All Journal Jurnal Edueco Journal of Economics, Entrepreneurship, Management Business and Accounting
Muhammad Aras
Faculty Of Teacher Training And Education, Universitas Balikpapan, Indonesia
Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH EFIKASI DIRI DAN PERSEPSI PROFESI GURU TERHADAP MINAT MENJADI GURU Hikmah, Nur; Nur'aini, Tri Astuti; Deden, Deden; Aras, Muhammad
Jurnal Edueco Vol. 7 No. 2 (2024): Desember
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v7i2.253

Abstract

Penelitian ini menggunakan penelitian kuantitatif yang bertujuan untuk mengetahui tentang pengaruh efikasi diri dan persepsi profesi guru terhadap minat menjadi guru pada mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Balikpapan Tahun Akademik 2022/2023 dengan menggunakan teknik sampling probability sampling dengan menggunakan teknik Proportionate Stratified Random Sampling dan diperoleh sampel penelitian sebesar 135. Hasil pengujian menunjukkan bahwa secara parsial terdapat pengaruh efikasi diri dan persepsi guru terhadap minat menjadi guru pada mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Balikpapan. Hal ini menyatakan bahwa dengan adanya efikasi diri dan persepsi mahasiswa yang baik terhadap profesi guru akan membuat minat untuk menjadi guru semakin tinggi atau meningkat. Sementara secara simultan terdapat pengaruh secara bersama-sama antara variabel efikasi diri dan persepsi profesi guru terhadap minat menjadi guru pada mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Balikpapan.
The Role of Social Media in Digital Marketing in the Creative Industry case study on Aico Creative Indonesia Sri Mega Wahyuni Arwin; Muhammad Isra; Mutiara Mutiara; Muhammad Aras
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May-August 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.362

Abstract

This study explores the role of social media in digital marketing at AicoCreative, a creative agency based in Makassar. Using a qualitative approach, data were collected through in-depth interviews and social media content analysis. The findings reveal that social media plays a crucial role in enhancing brand awareness, increasing audience engagement, and improving the effectiveness of marketing campaigns. Despite challenges such as algorithm changes, AicoCreative has successfully navigated these obstacles through adaptive strategies and in-depth data analysis. The study highlights the importance of flexibility and continuous learning in the ever-evolving digital landscape. Furthermore, the research underscores the value of social media as a powerful tool in building and maintaining a strong online presence, which is essential for sustaining competitive advantage in the creative industry. The insights provided by this study are particularly valuable for other creative agencies aiming to maximize their use of social media in digital marketing efforts. By understanding the strategies employed by AicoCreative, these agencies can better adapt to the dynamic nature of social media and leverage its potential to drive business success.
Co-Authors Deden Deden, Deden Hajar Dewantara Muhammad Isra Mutiara Mutiara Nur Hikmah Nur'aini, Tri Astuti Patriandi Nuswantoro Sri Mega Wahyuni Arwin