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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Menulis: Jurnal Penelitian Nusantara
Ririn Amaliah Putri Sarah
Institut Seni Indonesia Padangpanjang
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PROJECT-BASED BEAUTYPRENEURSHIP: MODEL PEMBELAJARAN UNTUK MENUMBUHKAN JIWA WIRAUSAHA DIGITAL MAHASISWA TATA RIAS Ririn Amaliah Putri Sarah; Melissha Gemiyolla Irsal; Hanifa Ginelvi; Indri Yani; Laila Ramadani; Wandini Zahra
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.36319

Abstract

This study aimed to analyze the effectiveness of the Project-Based Beautypreneurship model in enhancing digital entrepreneurship skills of third-semester Vocational Beauty students. This research employed a quasi-experimental design with experimental and control groups. The subjects consisted of 59 students, divided into an experimental group (30 students) and a control group (29 students). Data collection instruments included digital entrepreneurship skill tests (pretest and posttest), learning activity observation sheets, and student response questionnaires. The results indicated that the implementation of Project-Based Beautypreneurship significantly improved students’ digital entrepreneurship skills. The experimental group’s mean pretest score was 56.8, which increased to 85.4 in the posttest, while the control group’s mean score increased from 55.9 to 72.1. The N-Gain analysis showed a high improvement in the experimental group (0.67) compared to the control group (0.38). Student learning activities in the experimental group reached 88 percent, higher than the control group at 74 percent. Student responses towards the learning model revealed an average score of 3.56 (very good), while the control group scored 2.98 (good). These findings suggest that the Project-Based Beautypreneurship model is effective in enhancing digital entrepreneurship competence, active engagement, creativity, and independent learning among Vocational Beauty students. This model provides authentic learning experiences that are highly relevant to the demands of the digital beauty industry. The study implies that this model can serve as an innovative alternative in vocational education, particularly in developing students’ entrepreneurial skills and digital competencies
REVITALISASI TATA RIAS TRADISIONAL MINANGKABAU SEBAGAI MEDIA PEMBELAJARAN KOLABORATIF DI ERA DIGITAL Gifa Ashfani; Saira; Nadya Hanifah; Dwi Anjani; Cantika Kinara Aqila; Ririn Amaliah Putri Sarah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.36320

Abstract

This study aims to analyze the effectiveness of revitalizing traditional Minangkabau makeup as a collaborative learning medium in the digital era among Grade XI Beauty Department students at SMK Negeri 7 Padang. The research background stems from the low level of students’ mastery of traditional makeup techniques and the limited use of digital media in vocational learning. To address these issues, a collaborative learning model was developed that integrates Minangkabau local wisdom with digital technology through group projects, video-based work documentation, and e-portfolios. This study employed a quasi-experimental method with a one-group pretest–posttest design involving 53 students. Data were collected through makeup skill tests, digital literacy questionnaires, and observations of collaborative learning activities. Data analysis using a paired sample t-test revealed a significant improvement (p = 0.000 < 0.05) between pretest and posttest results. The average increase in skills was 16.3 points, covering mastery of makeup techniques, creativity, collaboration, and digital literacy. Meanwhile, students’ digital literacy improved by an average of 22.4% across the aspects of learning application use, online collaboration, and digital ethics. The results indicate that the implementation of digital-based collaborative learning oriented toward local culture is effective in enhancing students’ vocational competence, digital literacy, and cultural awareness. This learning model also strengthens students’ sense of cooperation, communication, and appreciation of Minangkabau culture. Therefore, the revitalization of traditional Minangkabau makeup serves as a strategic innovation in vocational education that aligns with the Merdeka Belajar(Freedom to Learn) movement in the era of digital transformation.
Strategi Pemasaran Jasa Salon Dalam Menarik Konsumen Di Kota Padang Panjang Indah Mayang Sari; Syielvi Dwi Febrianty; Ririn Amaliah Putri Sarah; Idun Ariastuti
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 8 (2026): Menulis - Agustus
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i8.1455

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan strategi pemasaran jasa salon serta menganalisis pengaruhnya terhadap minat konsumen di Kota Padang Panjang. Keunikan penelitian ini terletak pada analisis strategi pemasaran berdasarkan klasifikasi salon kategori atas, menengah, dan bawah, sehingga menunjukkan perbedaan penerapan bauran pemasaran jasa (7P) sesuai karakteristik usaha dan segmentasi pasar. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri atas pemilik salon, karyawan, dan konsumen pada Salon Oasis, Neni Anin Salon, dan Salon Umi Kaka. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa setiap salon menerapkan strategi pemasaran yang berbeda sesuai dengan target konsumennya. Salon kategori atas menekankan kualitas layanan, fasilitas modern, dan pengalaman pelanggan; salon kategori menengah mengutamakan keseimbangan antara harga dan kualitas pelayanan; sedangkan salon kategori bawah lebih berfokus pada keterjangkauan harga dan hubungan personal dengan pelanggan. Faktor yang paling memengaruhi minat konsumen meliputi kualitas produk dan pelayanan, kesesuaian harga dengan manfaat yang diterima, kenyamanan fasilitas, efektivitas promosi, kompetensi sumber daya manusia, proses pelayanan, serta bukti fisik salon. Penelitian ini juga menemukan bahwa efektivitas strategi pemasaran ditentukan oleh kemampuan salon menyesuaikan unsur bauran pemasaran jasa dengan kebutuhan dan karakteristik segmen pasar, bukan semata-mata oleh kelengkapan fasilitas atau besarnya skala usaha.
Co-Authors Cantika Kinara Aqila Dwi Anjani Gifa Ashfani Hanifa Ginelvi Idun Ariastuti Indah Mayang Sari Indri Yani Laila Ramadani Melissha Gemiyolla Irsal Nadya Hanifah Saira SYIELVI DWI FEBRIANTY Wandini Zahra