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Analysis of Customs Implementation on Export and Import Products Nasution, Risky Alfandi; Nasution, Edi Marjan; Arini, Lily Muthia; Billah, Salsa; Sarah, Siti; Rangkuti, Monita; Rihalah, Saidah; Rifky, Mulia; Adelina, Selvi; Lubis, Nur Hayani; Saputra, Mhd Erwin; Rahman, Mhd Avif
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5208

Abstract

This study aims to analyze the application of customs duties to export and import products by reviewing various aspects, namely customs issues, the definition of customs duties, the legal basis, and examples of export and import products. The main problems that often arise in the implementation of customs duties include bureaucratic obstacles, smuggling, and regulatory uncertainty, all of which can negatively affect the smooth flow of international trade and create challenges for businesses engaging in cross-border transactions. Customs duties themselves are defined as state levies on goods entering (imports) or leaving (exports) the customs area, which function not only as a fiscal instrument to generate government revenue but also as a regulatory tool to control the flow of goods and protect domestic industries. The legal basis for the application of customs duties in Indonesia is regulated by Law Number 17 of 2006 concerning Customs, which provides a clear legal framework for enforcing customs regulations and ensuring compliance by traders and exporters. In practice, customs duties are applied to a wide range of products, including agricultural products, industrial products, consumer goods, and strategic commodities that are critical for national development. Through this analysis, it is hoped that a more comprehensive understanding of the role of customs duties in supporting national economic stability, promoting fair competition, and encouraging healthy, sustainable, and equitable international trade can be achieved, providing valuable insights for policymakers, business actors, and stakeholders in the trade sector.
Strategi Pemasaran Investasisyariah Di Era Influencer dan Media Sosial Adelina, Selvi; Pulungan, Indah Wahyuni; Rihalah, Saidah; Rahmat, Paisal
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7958

Abstract

Perkembangan teknologi digital yang masif telah membawa transformasi fundamental dalam strategi pemasaran global, tidak terkecuali pada industri investasi syariah. Penelitian ini bertujuan untuk menganalisis strategi pemasaran investasi syariah di era disrupsi digital, dengan fokus pada peran krusial media sosial dan influencer syariah dalam memengaruhi psikologi serta perilaku konsumen saat mengambil keputusan investasi. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui studi kepustakaan (library research) yang menelaah berbagai referensi literatur ilmiah kontemporer. Hasil pembahasan menunjukkan bahwa pemanfaatan media sosial dan kolaborasi bersama influencer syariah memiliki peran strategis dalam meningkatkan literasi keuangan, membangun kepercayaan (trust) publik, serta memperluas jangkauan penetrasi pasar secara eksponensial. Meskipun demikian, penelitian ini mengidentifikasi beberapa tantangan signifikan, seperti rendahnya indeks literasi keuangan syariah di kalangan masyarakat luas, risiko misinformasi di ruang digital, serta isu kredibilitas pada sebagian komunikator digital. Di sisi lain, peluang pengembangan industri ini masih terbuka lebar seiring dengan meningkatnya tren gaya hidup halal (halal lifestyle) dan pesatnya kemajuan teknologi finansial (fintech). Sebagai rekomendasi, diperlukan integrasi strategi pemasaran yang mengedepankan edukasi berkelanjutan, optimalisasi konten digital yang informatif, serta pemilihan mitra influencer yang memiliki kompetensi syariah yang memadai. Seluruh strategi tersebut harus dijalankan dengan kepatuhan ketat terhadap prinsip etika bisnis Islam, yang mencakup aspek kejujuran (shiddiq), transparansi, dan amanah. Implementasi strategi pemasaran digital yang tepat diharapkan mampu meningkatkan partisipasi masyarakat secara masif sekaligus mendukung akselerasi pertumbuhan ekonomi syariah nasional yang berkelanjutan di masa depan.