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All Journal International Journal of Nusantara Islam JURNAL LENTERA BISNIS KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Toplama International Journal of Nusantara Islam
Anggraeni, Vilma Dewi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Toplama

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ANALYSIS STUDY OF EMOJI USAGE IN TIKTOK SOCIAL MEDIA Anggraeni, Vilma Dewi; al-Fikri, Muchsin; Matulessy, Delvin Musa Navarro; Sumengkar, Kimmy Azizah
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.486

Abstract

This study aims to analyze the use of emojis in communication on the popular social media platform TikTok among users of various generations. Emojis serve as complements to non-verbal expressions, enhancing emotional conveyance and facilitating message comprehension. Using a qualitative descriptive method and literature study, the research reveals multiple functions of emojis as visual communication tools, cultural symbols, and bridges across language and cultural differences. The findings indicate that emoji use on TikTok not only increases engagement but also reflects generational preferences and meanings, with younger users being more creative and expressive in their emoji usage. This study provides important insights into the role of emojis in effective and meaningful digital communication in the social media era.
Co-Authors Al-Fikri, Muchsin Matulessy, Delvin Musa Navarro Ricky Agusiady Sandra Irawaty Shahruddin, Mohd Solahuddin Sumengkar, Kimmy Azizah Yulianty, Farida Zaenal Zaenal Aripin