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Politik Dinasti dalam Perspektif Komunikasi Politik Al-Fikri, Muchsin; Ismail, Fauzi; Nurjanah, Siti; Rosyad, Rifki
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 4 No 2 (2023): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2023.4.2.2984

Terpilihnya putra sulung Presiden Jokowi Gibran Rakabumi Raka sebagai Cawapres Prabowo telah memunculkan polemik dan kontroversi di kalangan publik. Paper ini mengelaborasi tentang isu politik dinasti yang dianggap mengancam kehidupan demokrasi di Indonesia, bagaimana cawe-cawe presiden Jokowi dalam Pilpres untuk melanggengkan kekuasannya dan bagaimana nasib demokrasi serta masa depan NKRI pasca diusungnya Gibran. Apa dampak positif dan negatifnya bagi bangsa ini. Kemudian bagaimanakah politik dinasti dalam perspektif Komunikasi Politik? Menggunakan metode kualitatif dengan pendekatan studi kasus dan pengumpulan data melalui wawancara mendalam dan studi Pustaka. Praktek politik dinasti yang dilakukan oleh presiden Jokowi dengan mendorong Gibran menjadi Cawapres Prabowo dengan memanipulasi konstitusi telah membawa bangsa ini ke lorong gelap demokrasi. Amanat reformasi 98 yang salah satunya mengharamkan nepotisme telah dikhianati oleh sang presiden. Dahsyatnya nafsu berkuasa dan mempertahankan kekuasaan telah membutakan mata hatinya sehingga dengan teganya meninggalkan Partai yang selama ini membesarkan dirinya dan keluarganya

IMPLEMENTATION OF SPIRITUAL COMMUNICATION IN BUILDING THE MASJID PRENEUR MOVEMENT IN INDONESIA al-Fikri, Muchsin; Matulessy, Delvin Musa Navaro
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.228

This research aims to understand the role of spiritual communication in building the Masjid Preneur movement in Indonesia, a movement that integrates Islamic spiritual values into mosque-based entrepreneurship development. A qualitative approach with a case study method was used in this study, with data collected through in-depth interviews, observations, and documentation from several mosques actively involved in entrepreneurial activities. The study highlights how spiritual communication delivered by religious leaders, such as imams and ustaz, has shaped a work ethic based on Islamic values such as honesty, hard work, and responsibility. The results indicate that spiritual communication plays a significant role in motivating the mosque community to engage in economic activities that not only pursue material gain but also social and spiritual well-being. However, several challenges were identified in implementing this movement, including religious leaders' limited knowledge of modern business practices and the generational gap among community members. This research concludes that the sustainability of the Masjid Preneur movement depends on the mosque's ability to adapt to the evolving needs of the community, particularly through collaboration with various stakeholders and the application of business practices relevant to current developments without compromising Islamic values. These findings provide insights into the importance of spiritual communication in supporting faith-based entrepreneurship within mosque environments.

Leveraging religious identity: Anies Baswedan’s political strategy in the 2024 Indonesian Presidential Election Al-Fikri, Muchsin; Truna, Dody S.; Nurdin, Ahmad Ali
Hanifiya: Jurnal Studi Agama-Agama Vol. 8 No. 2 (2025): Hanifiya: Jurnal Studi Agama-Agama
Publisher : Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/hanifiya.v8i2.45480

This article investigates the dynamics of religious identity politics in Indonesia’s 2024 presidential election, with a particular focus on the political communication strategy of Anies Rasyid Baswedan. The study aims to explore how religious narratives and symbols are constructed within Anies’s campaign discourse and to examine the broader socio-political implications of such identity-based appeals in a pluralistic democracy. Employing a qualitative phenomenological approach, the research analyzes a range of data, including media coverage, campaign speeches, symbolic visual elements, and relevant literature. The findings reveal that religious identity politics has not vanished from Indonesia’s electoral landscape but has undergone a strategic transformation. Rather than employing overt sectarian messaging, Anies leverages a symbolic, layered communication strategy that harmonizes his personal religious image with themes of national unity, moral leadership, and cultural pluralism. This enables him to appeal simultaneously to conservative Muslim constituencies and urban moderate voters. His approach reflects a shift from the confrontational identity politics of previous elections toward a more adaptive and communicative form of religious symbolism. In conclusion, this study shows that identity politics in contemporary Indonesian elections is increasingly mediated through symbolic discourse and nuanced messaging. The research contributes to a deeper theoretical understanding of the evolving role of religious identity in electoral democracies and offers practical insights into the ethical and strategic dimensions of political communication in a culturally diverse society.

A Phenomenological Inquiry into Political Marketing Dynamics in Indonesia's 2024 Presidential Election: The Case of Anies Baswedan's Campaign Narrative Al-Fikri, Muchsin; Anggraeni, Vilma Dewi; Irawaty, Sandra; Shahruddin, Mohd Solahuddin
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.51181

This study aims to analyze the political marketing strategies implemented by the Anies Rasyid Baswedan and Abdul Muhaimin Iskandar (AMIN) ticket in the 2024 Presidential Election through a phenomenological approach. The research focuses on interpreting the experiences of political actors—including the supporting parties, campaign teams, and volunteers—in building a political narrative based on change and social justice. The phenomenological approach was chosen to explore the subjective meaning of the political communication process and campaign strategies that shape the candidate pair's image in the public eye. The results of the study indicate that the strategy of Segmenting, Targeting, and Positioning (STP) and the implementation of the Marketing Mix (product, promotion, price, and place) became the main foundation in shaping the public perception of the AMIN ticket. Political products that emphasize moral values, integrity, and support for the common people were promoted through digital strategies and a massive volunteer movement. These findings confirm that political marketing is not only an electoral instrument, but also a social communication process that builds moral legitimacy and public participation. This research provides a theoretical contribution to the development of political marketing studies in Indonesia, particularly in the context of participatory democracy that emphasizes ethics, transparency, and public trust.

A Phenomenological Inquiry into Political Marketing Dynamics in Indonesia's 2024 Presidential Election: The Case of Anies Baswedan's Campaign Narrative Al-Fikri, Muchsin; Anggraeni, Vilma Dewi; Irawaty, Sandra; Shahruddin, Mohd Solahuddin
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.51181

This study aims to analyze the political marketing strategies implemented by the Anies Rasyid Baswedan and Abdul Muhaimin Iskandar (AMIN) ticket in the 2024 Presidential Election through a phenomenological approach. The research focuses on interpreting the experiences of political actors—including the supporting parties, campaign teams, and volunteers—in building a political narrative based on change and social justice. The phenomenological approach was chosen to explore the subjective meaning of the political communication process and campaign strategies that shape the candidate pair's image in the public eye. The results of the study indicate that the strategy of Segmenting, Targeting, and Positioning (STP) and the implementation of the Marketing Mix (product, promotion, price, and place) became the main foundation in shaping the public perception of the AMIN ticket. Political products that emphasize moral values, integrity, and support for the common people were promoted through digital strategies and a massive volunteer movement. These findings confirm that political marketing is not only an electoral instrument, but also a social communication process that builds moral legitimacy and public participation. This research provides a theoretical contribution to the development of political marketing studies in Indonesia, particularly in the context of participatory democracy that emphasizes ethics, transparency, and public trust.

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