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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis JER Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Aswan Aswan
Fakultas Ekonomi Dan Bisnis, Universitas Borneo Tarakan, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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CUSTOMER ENGAGEMENT DI MARKETPLACE: STUDI KASUS PADA SHOPEE LIVE DAN KEPUTUSAN PEMBELIAN ULANG Deni Marsha; Erick Karunia; Syahran Syahran; Aswan Aswan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6723

Abstract

This study aims to analyze the influence of customer engagement through the Shopee Live feature on repurchase decisions. In the digital era, live commerce has emerged as a new medium for creating real-time interactions between sellers and buyers. Using a quantitative approach, data were collected through an online questionnaire distributed to 100 active Shopee users who had made purchases via Shopee Live. The analysis was conducted using multiple linear regression to examine the effects of interactivity, trust in the host/seller, and satisfaction with the live shopping experience on repurchase decisions. The results show that the three independent variables simultaneously have a significant effect on repurchase decisions, with an adjusted R² of 0.604. Partially, trust and satisfaction have significant effects, while interactivity does not. These findings imply that consumer loyalty in live streaming commerce is more strongly influenced by trust and experience than by interaction alone.
Peran Media Sosial: Employer Branding Terhadap Minat Kerja Mahasiswa Tingkat Akhir di Kalimantan Utara Aswan Aswan; Deni Marsha; Erick Karunia; Shalahuddin Shalahuddin; Muh. Irfandy Azis; Suryaningsih Suryaningsih
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7296

Abstract

In the competitive digital era, companies are required to build an image as an attractive workplace to capture the attention of young talent, especially generation Z who will enter the job market. This study aims to analyze the effect of employer branding on the interest in applying for jobs of final year students in North Kalimantan, and to examine the role of social media as a moderating variable in the relationship. The study used a quantitative approach with an explanatory design through a survey method of 350 students from two universities, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Employer branding was measured based on five dimensions of organizational attractiveness, while job application interest and social media exposure were measured using a Likert scale. The results showed that employer branding has a positive and significant effect on job application interest (β = 0.506; p = 0.002), and social media also has a significant direct effect on job application interest (β = 0.573; p = 0.000). However, the moderating effect of social media on the relationship between employer branding and interest in applying was not statistically significant (β = -0.088; p = 0.969). The findings conclude that while social media is effective as a direct communication channel, its success in strengthening employer brand image depends on the quality of content and consistency of the organization's narrative. The implication of this study suggests that local companies should strengthen their employer branding strategy and utilize social media more purposefully and contextually to attract young talent in frontier regions.
Pemberdayaan UMKM Berbasis Digital melalui Penguatan Strategi Pemasaran, Literasi Keuangan, dan Ketahanan Ekonomi Lokal Erick Karunia; Muh.Irfandy Azis; Mohamad Nur Utomo; Shalahuddin Shalahuddin; Deni Marsha; Aswan Aswan; Olivia Pamilangan Andilolo; Nursia Nursia; Suryaningsih Suryaningsih; Adhy Satya Pratama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.6044

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Tarakan City, North Kalimantan, by enhancing their capacity in digital marketing strategies, financial literacy, and strengthening local economic resilience. The program was implemented using a participatory and practical approach through a series of activities including needs assessment, integrated training, workshops, and direct mentoring for MSMEs actors. The results indicate a significant improvement in participants' skills, particularly in utilizing social media and marketplaces for product promotion, maintaining basic financial records using digital applications, and conducting structured financial planning for their businesses. Furthermore, this initiative successfully fostered a shift in mindset—from traditional business management toward more strategic and data-driven decision-making. The success of this program demonstrates that well-targeted educational interventions can enhance the competitiveness of UMKM, especially in the face of digital transformation and economic uncertainty. However, sustainable impact requires ongoing assistance and multi-stakeholder collaboration. This program is expected to serve as a replicable model for similar initiatives in other regions.
Menuju Sekolah Tanpa Bullying: Program Edukasi dan Pencegahan Bullying pada Siswa Sekolah Dasar Nursia Nursia; Erick Karunia; Muh.Irfandy Azis; Roni Padliansyah; Rahmi Nur Islami; Deni Marsha; Aswan Aswan; Nurjannatul Hasanah; Widyastuti Cahyaningrum; Indah Sari; Muhammad Syahril
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8849

Abstract

This Community Service (PKM) activity aimed to create a bullying-free school environment at SDN Utama 2 Tarakan by enhancing students' knowledge and awareness. The program, executed in November 2025, employed an participatory-educational approach that included needs analysis, preparation of interactive materials (visuals and videos), execution of socialization, and roleplay simulations designed to foster empathy and courage among students. The results indicate that the interactive and relevant educational program successfully led to a significant increase in understanding of bullying categories and consequences among elementary school students, along with success in cultivating their commitment to becoming active upstanders. Furthermore, dedicated mentoring effectively strengthened the teachers' role in early detection. Overall, the program successfully instilled anti-bullying values, and it is recommended that the school internalize these materials periodically and establish an anti-bullying task force to ensure the sustained positive impact within the school environment.
Digital Literacy and ICT-Based Supervision: Antecedents of Work Discipline in Coastal Public Sector Organizations Shalahuddin Shalahuddin; Aswan Aswan; Ahmad Shakani Abdullah; Mohd Noor Hidayat Jimainal; Nor Afifah Yusof
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.417

Abstract

Purpose: This study aimed to examine the effect of ICT-based supervision on employee work discipline and to analyze the moderating role of digital literacy in public sector organizations in coastal areas. Methodology: A quantitative approach was employed using survey data collected from 217 public sector employees. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results: The results showed that ICT-based supervision had a positive and significant effect on work discipline. Digital literacy also had a strong and significant influence and emerged as the most dominant factor. However, the moderating effect of digital literacy was not statistically significant. Conclusions: The findings indicated that human capability, particularly digital literacy, played a more critical role than technological systems in shaping employee discipline. Limitations: This study was limited by its cross-sectional design and focus on a specific regional context, which may affect generalizability. Contributions: This study contributed to digital governance literature by highlighting the dominant role of digital literacy and providing empirical evidence from coastal regions.
The Role of Intellectual Capital in Improving Employee Performance through Employee Engagement in the Hybrid Work Era Budi Hasyim; Aswan; Erick Karunia; Shalahuddin; Muh. Irfandy Azis; Riyans Ardiansyah; Deni Marsha
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4613

Abstract

This research is motivated by changes in the post-pandemic work system that have encouraged the implementation of hybrid work in the education sector, requiring organizations to optimally manage intellectual capital while maintaining employee engagement to improve performance. This study aims to analyze the effect of intellectual capital on employee performance, with employee engagement as a mediating variable, in the education industry in North Kalimantan. The research method used a quantitative approach with a survey technique of lecturers and education staff at several universities in North Kalimantan. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that intellectual capital has a positive and significant effect on employee performance. Employee engagement has also been shown to have a positive and significant effect on employee performance. In addition, employee engagement significantly mediates the relationship between intellectual capital and employee performance. These findings confirm that intellectual capital development will have a stronger impact on performance when supported by a high level of employee engagement. This study concludes that integrating intellectual capital management strategies and increasing employee engagement are key to improving performance in the hybrid work era in the education sector.
The Role of Work Motivation Mediation in the Relationship Between Workload and Performance at Puskesmas in Tanjung Palas District, Bulungan Regency Awing Lidiya Lian; Erick Karunia; Syahran Syahran; Budi Hasyim; Aswan Aswan
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2371

Abstract

This study examines the effect of workload on employee performance, with work motivation as a mediating variable, among employees at Antutan and Tanjung Palas Health Centers in North Kalimantan, Indonesia. A quantitative explanatory research design using a cross-sectional survey and SEM-PLS analysis was employed, with 136 respondents. Results show that workload does not significantly affect work motivation or performance, whereas work motivation significantly and positively influences performance. Moreover, work motivation fully mediates the relationship between workload and performance. The study highlights the critical role of motivation in sustaining employee performance, suggesting that organizational strategies should prioritize motivational interventions over workload reduction.
Co-Authors Adhy Satya Pratama Ahmad Shakani Abdullah Awing Lidiya Lian Budi Hasyim Budi Hasyim Cahyaningrum, Widyastuti Deni Marsha Erick Karunia Erick Karunia Indah Sari karunia, Erick Mohd Noor Hidayat Jimainal Muh. Irfandy Azis Muh.Irfandy Azis Muhammad Syahril Nor Afifah Yusof Nurjannatul Hasanah Nursia Nursia Olivia Pamilangan Andilolo Rahmi Nur Islami Riyans Ardiansyah Roni Padliansyah Shalahuddin Suryaningsih syahran syahran Syahran Syahran Utomo, Mohamad Nur