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Journal : Maneggio

Digital Transformation in HR Management: The Impact of Automation on Employee Productivity and Wellbeing Fauziah F. Farawowan; Olyvia Rosalia; Firayani Firayani; Andreas Recki Prasetyo
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/1mk6f395

Abstract

Digital transformation in Human Resource Management (HRM) has become a major focus for many organizations to improve operational efficiency and effectiveness. One of the most prominent aspects is the implementation of automation in various HR processes, from recruitment, training, to performance appraisal. This study aims to analyze the effect of automation on the productivity and well-being of employees in the organization. By using quantitative methods through surveys to employees in several companies, the results showed that the implementation of automation in the HR sector can increase work productivity, reduce administrative burden, and provide more time for employees to focus on more strategic tasks. In addition, automation enables organizations to take more accurate, data-driven decisions, thereby increasing the effectiveness of HR strategies. However, automation also poses new challenges, including anxiety related to work roles, adaptation to technology, and employee mental well-being. Lack of training and effective communication can trigger resistance from employees to the changes taking place. Therefore, it is important for organizations to consider a balanced approach between technology and human aspects in the implementation of automation in HR management, including communication strategies and employee skill development so that the digital transition can run smoothly and sustainably.
Understanding Consumer Acceptance of Renewable Energy Services: Insights from Behavioral Economics in Everyday Energy Use Fajri Hatim; Muhandis Difa'iy Aziz; Firayani Firayani
Maneggio Vol. 2 No. 6 (2025): DECEMBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2ra1pv94

Abstract

The energy transition has increased the availability of renewable energy services at the household level; however, consumer acceptance remains lower than technological potential. This study aims to examine the influence of behavioral economics factors on consumer acceptance of renewable energy services in everyday energy use. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) with data collected from 220 household consumers. The study analyzes behavioral bias and social norms as independent variables and consumer acceptance as the dependent variable. The results reveal that behavioral bias has a negative and significant effect on consumer acceptance, while social norms exert a positive and significant influence. These findings confirm that household energy decisions are not purely rational but are shaped by psychological tendencies and social dynamics. This study highlights the importance of incorporating behavioral economics perspectives to better explain consumer behavior and to design more effective and behaviorally responsive renewable energy policies and services.