Article Per Year (5 Year)
p-Index From 2021 - 2026
1.94
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This Author published in this journals
All Journal Interaktif: Jurnal Ilmu-Ilmu Sosial International Journal of Organizational Business Excellence (IJOBEX) Asian Journal of Community Services (AJCS) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Journal of Dialogos Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Journal of Dialogos
Yosaphat Danis Murtiharso
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan UMKM Go Digital untuk Meningkatkan Kesiapan Menuju Pasar Global Rina Rahmadani; Yosaphat Danis Murtiharso
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 2 (2026): April - September 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i2.2359

Abstract

The rapid development of digital communication technology presents significant opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. While the global market is increasingly accessible through digital platforms, many local MSMEs struggle with digital literacy, branding, and cross-border e-commerce adoption. This community engagement initiative was conducted to empower local MSME entrepreneurs through structured training on digital transformation and global marketing strategies. The training program combined theoretical frameworks with practical exercises, covering digital branding, social media marketing, marketplace optimization, and cross-border logistics. Participants were guided through step-by-step practices using accessible digital tools and smartphones to enhance their promotional capabilities. The results indicate a substantial improvement in participants' understanding of digital marketing workflows and global market entry points. This initiative highlights the vital role of higher education institutions in fostering sustainable economic growth and accelerating the digital readiness of local enterprises in the competitive global economy.
Audience Behavior Transformation in the Era of Streaming and Artificial Intelligence: Perspectives from Film, Media, and Communication Yosaphat Danis Murtiharso; Suroso
Journal of Dialogos Vol. 3 No. 3 (2026): Journal of Dialogos - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/40n43514

Abstract

Streaming platforms and artificial intelligence (AI) have jointly reorganized how audiences discover, watch, and discuss film and media content, yet most scholarship still treats recommendation algorithms, viewing habits, and platform economics as separate lines of inquiry. This article synthesizes twenty-five peer-reviewed and conference sources published mainly between 2021 and 2026 to examine how AI-driven personalization, generative tools, and streaming infrastructures are reshaping audience behavior across film, broadcasting, and social media contexts. Using a narrative literature synthesis of English- and Indonesian-language reference corpora supplemented by additional database searches, the study traces three converging shifts: from scheduled, appointment-based viewing to on-demand and algorithmically curated consumption; from anonymous mass audiences to data-legible, hyper-personalized users; and from passive spectatorship to participatory, algorithm-aware engagement through comments, ratings, and generative co-creation. The review proposes an original AI-Mediated Audience Transformation (AI-MAT) framework, positioning audiences along a continuum from default viewers to algorithmically negotiated participants. Findings indicate that while personalization increases engagement, satisfaction, and retention, it simultaneously raises concerns about algorithmic bias, filter bubbles, transparency, and diminished audience autonomy. The article concludes that film, media, and communication scholarship must integrate audience-reception theory with computational media studies to adequately theorize AI-mediated viewing publics, and outlines directions for future empirical and cross-cultural research.
Co-Authors Cameliana Kusuma Citraningtyas, Clara Evi C. Clara Evi C. Citraningtyas Dalizanolo Hulu Imam Nuraryo Kusuma, Cameliana Mas Budi Widiyo Iryanto Rina Rahmadani Simatupang, Rosida Suroso Teddy Mohamad Darajat Yohanes Totok Suyoto Zulfikar Ikhsan Pane