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Sosialisasi Pemasaran Digital Desa Wisata Tambong Khoirunisa, Khoirunisa; Febriyanti, Beby Dwi; Ismaniar, Bitsyi Naviri; Octanisa, Dheanita Sekarini; Jannah, Reni Nur
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2482

Abstract

Pemasaran digital sangat penting untuk menjangkau lebih banyak wisatawan, terutama untuk desa wisata seperti Desa Wisata Tambong, Banyuwangi. Kegiatan ini bertujuan untuk meningkatkan pemahaman pengelola desa wisata dalam memanfaatkan platform digital sebagai sarana promosi desa wisata. Metode yang digunakan meliputi pemaparan materi dan pendampingan pembuatan akun google my business. Hasil kegiatan menunjukkan peningkatan pemahaman tentang cara mengidentifikasi potensi wisata, cara membuat paket wisata serta cara memasarkan secara digital. Kegiatan ini diharapkan dapat meningkatkan motivasi pengelola wisata untuk melakukan pemasaran digital sehingga dapat memperkuat citra destinasi, menarik lebih banyak wisatawan, dan pada akhirnya meningkatkan perekonomian lokal secara berkelanjutan.
Peningkatan Kapasitas Pemandu Wisata Melalui Pelatihan Basic Life Support dan P3K di Destinasi Wisata Alam Sendang Seruni, Banyuwangi Dheanita Sekarini Octanisa; Reni Nur Jannah; Khoirunisa Khoirunisa; Rudi Tri Handoko; Jemi Cahya Adi Wijaya; Bitsyi Naviri Ismaniar; Beby Dwi Febriyanti
Jurnal Pengabdian Ilmu Kesehatan Vol. 5 No. 3 (2025): November: Jurnal Pengabdian Ilmu Kesehatan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpikes.v5i3.6264

Abstract

This community service activity was carried out as an effort to improve the safety of tourists in the Sendang Seruni water tourism destination, Tamansari Village, Licin District, Banyuwangi Regency. This location is one of the leading tourist attractions with natural panoramas and natural pools sourced from seven mountain springs. However, tourism managers, especially the Sendang Seruni tourism awareness group (Pokdarwis), do not have basic skills in handling emergencies such as water tourism accidents and adequate safety facilities. Based on these conditions, the service team from the Banyuwangi State Polytechnic carried out training and assistance in Basic Life Support (BLS) and First Aid in Accidents (P3K) involving 20 participants from Pokdarwis members. The implementation method includes location surveys, preparation of work plans, theoretical and practical training with professionals from PMI Banyuwangi, and evaluation of the results of activities. Participants were given an understanding of emergency handling such as artificial breathing, cardiac compression, and first aid in water accidents. The results of the activity showed a significant increase in the knowledge and skills of participants related to safety and first aid procedures, as evidenced by competency certification from PMI. In addition, the procurement of safety support facilities such as fire extinguishers, buoys, and P3K boxes also strengthens the preparedness of Pokdarwis in dealing with the risk of accidents in tourist areas. This activity is expected to be a sustainable preventive step in building a culture of tourism safety, as well as supporting the development of sustainable tourism in Banyuwangi.
Co-Authors Bitsyi Naviri Ismaniar Dheanita Sekarini Octanisa Ismaniar, Bitsyi Naviri Jannah, Reni Nur Jemi Cahya Adi Wijaya Khoirunisa Khoirunisa Khoirunisa, Khoirunisa Octanisa, Dheanita Sekarini Reni Nur Jannah RUDI TRI HANDOKO