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All Journal Al-Ashr : Jurnal Pendidikan dan Pembelajaran Dasar Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Ilmu Kesehatan Jurnal Akuntansi Bisnis dan Humaniora
Beby Dwi Febriyanti
Politeknik Negeri Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Sosialisasi Pemasaran Digital Desa Wisata Tambong Khoirunisa, Khoirunisa; Febriyanti, Beby Dwi; Ismaniar, Bitsyi Naviri; Octanisa, Dheanita Sekarini; Jannah, Reni Nur
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2482

Abstract

Pemasaran digital sangat penting untuk menjangkau lebih banyak wisatawan, terutama untuk desa wisata seperti Desa Wisata Tambong, Banyuwangi. Kegiatan ini bertujuan untuk meningkatkan pemahaman pengelola desa wisata dalam memanfaatkan platform digital sebagai sarana promosi desa wisata. Metode yang digunakan meliputi pemaparan materi dan pendampingan pembuatan akun google my business. Hasil kegiatan menunjukkan peningkatan pemahaman tentang cara mengidentifikasi potensi wisata, cara membuat paket wisata serta cara memasarkan secara digital. Kegiatan ini diharapkan dapat meningkatkan motivasi pengelola wisata untuk melakukan pemasaran digital sehingga dapat memperkuat citra destinasi, menarik lebih banyak wisatawan, dan pada akhirnya meningkatkan perekonomian lokal secara berkelanjutan.
Peningkatan Kapasitas Pemandu Wisata Melalui Pelatihan Basic Life Support dan P3K di Destinasi Wisata Alam Sendang Seruni, Banyuwangi Dheanita Sekarini Octanisa; Reni Nur Jannah; Khoirunisa Khoirunisa; Rudi Tri Handoko; Jemi Cahya Adi Wijaya; Bitsyi Naviri Ismaniar; Beby Dwi Febriyanti
Jurnal Pengabdian Ilmu Kesehatan Vol. 5 No. 3 (2025): November: Jurnal Pengabdian Ilmu Kesehatan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpikes.v5i3.6264

Abstract

This community service activity was carried out as an effort to improve the safety of tourists in the Sendang Seruni water tourism destination, Tamansari Village, Licin District, Banyuwangi Regency. This location is one of the leading tourist attractions with natural panoramas and natural pools sourced from seven mountain springs. However, tourism managers, especially the Sendang Seruni tourism awareness group (Pokdarwis), do not have basic skills in handling emergencies such as water tourism accidents and adequate safety facilities. Based on these conditions, the service team from the Banyuwangi State Polytechnic carried out training and assistance in Basic Life Support (BLS) and First Aid in Accidents (P3K) involving 20 participants from Pokdarwis members. The implementation method includes location surveys, preparation of work plans, theoretical and practical training with professionals from PMI Banyuwangi, and evaluation of the results of activities. Participants were given an understanding of emergency handling such as artificial breathing, cardiac compression, and first aid in water accidents. The results of the activity showed a significant increase in the knowledge and skills of participants related to safety and first aid procedures, as evidenced by competency certification from PMI. In addition, the procurement of safety support facilities such as fire extinguishers, buoys, and P3K boxes also strengthens the preparedness of Pokdarwis in dealing with the risk of accidents in tourist areas. This activity is expected to be a sustainable preventive step in building a culture of tourism safety, as well as supporting the development of sustainable tourism in Banyuwangi.
Strategi Pemasaran Hotel Di Kabupaten Banyuwangi: Analisis Bauran Pemasaran 8p Dan Peran Event Pariwisata Terhadap Tingkat Hunian Kamar (2021–2026) Dheanita Sekarini Octanisa; Bitsyi Naviri Ismaniar; Beby Dwi Febriyanti; Khoirunisa
Jurnal Akuntansi Bisnis dan Humaniora Vol. 13 No. 2 (2026): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v13i2.9948

Abstract

Penelitian ini menganalisis strategi pemasaran hotel di Kabupaten Banyuwangi dengan memanfaatkan data sekunder periode 2021–2024. Banyuwangi merupakan destinasi wisata unggulan di Jawa Timur yang mencatat 3.405.145 kunjungan wisatawan pada tahun 2024, meningkat 7% dari tahun sebelumnya. Menggunakan pendekatan deskriptif-analitik dan kerangka bauran pemasaran 8P, penelitian ini mengkaji bagaimana hotel-hotel di Banyuwangi merancang dan mengimplementasikan strategi pemasaran untuk mengoptimalkan tingkat hunian kamar (TPK). Hasil analisis menunjukkan: (1) strategi event-driven marketing melalui Banyuwangi Festival terbukti mendorong TPK hotel berbintang mencapai 80–100% pada periode peak season; (2) seluruh elemen marketing mix berpengaruh signifikan terhadap keputusan tamu menginap, dengan product, promotion, dan people sebagai variabel dominan; (3) pemanfaatan platform digital (OTA, media sosial, influencer marketing) menjadi pendekatan utama dalam menjangkau segmen wisatawan domestik maupun mancanegara; (4) TPK rata-rata Banyuwangi pada periode reguler berkisar 40–48%, masih di bawah rata-rata Jawa Timur sebesar 48,57% (April 2024, BPS Jatim). Tantangan utama mencakup tingginya seasonality, rata-rata lama menginap yang pendek (1,33–1,47 hari), serta persaingan dengan destinasi Bali. Penelitian merekomendasikan penguatan strategi digital marketing, diversifikasi ke segmen MICE, dan kolaborasi antarpemangku kepentingan untuk meningkatkan daya saing perhotelan Banyuwangi.
ANALYSIS OF THE MESSAGE OF CHILDRENS STORIES BY PGMI STUDENTS AS AN ALTERNATIVE LITERATURE LEARNING MATERIAL IN ELEMENTARY SCHOOLS Beby Dwi Febriyanti
Al-Ashr : Jurnal Pendidikan dan Pembelajaran Dasar Vol 10 No 2 (2025): September
Publisher : PGMI Fakultas Tarbiyah Universitas Islam Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/alashr.v10i2.4721

Abstract

This study aims to analyze the moral messages contained in children’s stories written by students of the Madrasah Ibtidaiyah Teacher Education (PGMI) program as an alternative literary learning material in elementary schools. This research employed a descriptive qualitative approach with data drawn from children’s story manuscripts written by 10 third-semester PGMI students at the Islamic University of Jember. The analysis focused on narrative passages and dialogues containing moral values, using Miles and Huberman’s model of data reduction, display, and conclusion drawing. The results show that all student-created stories included moral messages that are appropriate as role models for pupils. The messages were conveyed both explicitly and implicitly, encompassing character values such as honesty, responsibility, religiosity, hard work, and gratitude. These findings suggest that PGMI students’ literary works can serve as alternative teaching materials that are contextual, engaging, and relevant for fostering positive character development in elementary students. Thus, student-created children’s stories not only act as a medium of creative expression but also contribute significantly to character education and literacy in primary schools.
Co-Authors Bitsyi Naviri Ismaniar Dheanita Sekarini Octanisa Ismaniar, Bitsyi Naviri Jannah, Reni Nur Jemi Cahya Adi Wijaya Khoirunisa Khoirunisa Khoirunisa Khoirunisa, Khoirunisa Octanisa, Dheanita Sekarini Reni Nur Jannah RUDI TRI HANDOKO