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The transformation of Tuban Batik colors: perception and value in modern society Fajar Ciptandi; Morinta Rosandini; Ulfah Nafi’ah
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 18, No 1 (2023)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v18i1.5184

This article discusses the philosophical meanings represented by the dominant color in the background of traditional batik cloth in Tuban, East Java, Indonesia. These meanings have provided values and appreciation for the people of Tuban throughout their lives, reflecting a way of life connected to the concept of cosmology from birth to death. However, the current wave of development trends and modernity has impacted how the people of Tuban attribute value and adhere to these philosophical meanings within batik. This research employs an ethnographic approach involving direct data collection at the research location. We immersed ourselves in the local community, engaging in random interactions to gain insight into their thoughts and behaviors. Additionally, to uncover hidden philosophical values, data was collected through oral traditions involving one community leader, two entrepreneurs, and batik craftsmen knowledgeable about these values due to hereditary teachings. Subsequently, the data was analyzed using a phenomenological approach to elucidate the relationship between the philosophical meanings inherent in the traditional Tuban batik color and the daily behavioral patterns of the current population. This exploration illustrates the enduring significance of these philosophical meanings to the Tuban people. These meanings serve as a foundation for contemplating actions that preserve the tradition's continuity in the face of evolving innovations. It is imperative to assess how these values within the tradition are treated—whether maintenance, development, or elimination is appropriate—based on contemporary conditions.

Analisis Strategi Online Marketing Travelio Dengan Metode AISAS Nafi'ah, Ulfah; Razak, Reinny Devi Febriyanti; Oktavian, Dicky; Nuswantoro, Windra Bangun
Jurnal Industri dan Teknologi Samawa Vol 6 No 2 (2025): EDISI 12
Publisher : Program Studi Teknik Industri Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jitsa.v6i2.5475

Sejak didirikan pada tahun 2015 hingga Oktober 2020, diketahui bahwa brand awareness Travelio masih tergolong kecil bila dibandingkan dengan para kompetitornya di bidang penjualan jasa penginapan. Namun, diketahui bahwa jumlah kunjungan website serta unduhan aplikasi Travelio mengalami peningkatan pada akhir tahun 2021. Menanggapi fenomena tersebut, penelitian ini bertujuan untuk menganalisis strategi marketing yang digunakan Travelio, dimana Travelio saat itu berfokus menggunakan strategi pemasaran secara online. Penelitian dilakukan secara kualitatif dengan pengumpulan data berupa observasi dengan metode online etnografi, kemudian dianalisis menggunakan metode AISAS. Hasil penelitian dijabarkan secara deskriptif berupa strategi pemasaran online apa saja yang telah dilakukan Travelio berdasarkan pendekatan AISAS. Berdasarkan penelitian didapatkan bahwa Travelio menggunakan berbagai strategi online marketing dengan memanfaatkan berbagai platform mulai dari website, ads, dan media sosial. Selain itu, diketahui juga bahwa tahapan share berhasil dicapai Travelio, serta bahasan literaturnya dimana tahapan ini mirip dengan konsep electronic word of mouth di era digital saat ini.

Analisis material toe puff terhadap kualitas lasting pada desain sepatu kulit handmade Noor Rachman Maulana; Vertasius Sanjaya Nugraha; Sulistianto; Ulfah Nafi'ah; Achmad Basri; Grace Febriartha Manullang
Jurnal Desain Vol 13 No 1 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i1.60

Toe puff memiliki peran penting dalam menentukan kualitas akhir sepatu, terutama dari segi kerapian, kekencangan, dan kesesuaian bentuk ujung depan. Penelitian ini bertujuan untuk menganalisis pengaruh variasi ketebalan toe puff terhadap kualitas hasil lasting sepatu kulit yang dikerjakan secara manual. Metode penelitian yang digunakan penelitian kualitatif dengan teknik eksperimen menggunakan tiga variasi ketebalan toe puff berbahan cemisit, yaitu bahan yang umum digunakan dalam produksi sepatu kulit. Proses lasting dilakukan secara manual menggunakan tang oleh tenaga kerja terampil. Upper sepatu yang digunakan berbahan kulit sapi tersamak krom. Penilaian dilakukan secara kualitatif melalui observasi visual dan dokumentasi terhadap proses penarikan upper, kestabilan bentuk, serta tingkat kerapian hasil akhir. Hasil penelitian menunjukkan bahwa ketebalan toe puff memberikan dampak pada hasil lasting yang berbeda-beda, semakin tebal toe puff, semakin tinggi kestabilan bentuk ujung sepatu yang dihasilkan. Namun, toe puff yang terlalu tebal menyebabkan kesulitan dalam proses penarikan upper dan permukaan kulit bagian tepi shoelast rentan bergelombang, sehingga menurunkan tingkat kerapian akhir. Penelitian ini menegaskan pentingnya pemilihan ketebalan material toe puff yang tepat untuk mencapai keseimbangan antara struktur dan estetika dalam proses desain dan produksi sepatu kulit handmade.

Integrating cultural heritage into product design: a leather handbag inspired by Bajang Ratu Temple Galuh Puspita Sari; Ulfah Nafi'ah; Yuafni; Sugiyanto; Eksihtya Lailatul Mauludina
Industrial Innovation Vol. 2 No. 2 (2025): Industrial Innovation
Publisher : Politeknik ATK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58533/ysyy2858

Handbag design serves not only as a fashion accessory but also as a medium for cultural preservation. This paper discusses the design process of a leather handbag inspired by the visual heritage of Bajang Ratu Temple in Mojokerto, a historical site from the Majapahit Kingdom renowned for its architectural and symbolic values. The primary objective of this research is to create a fashion product that integrates traditional aesthetics with contemporary functionality, while also fostering public appreciation of local cultural heritage. The study adopts a creative design methodology, employing data collection through literature review, visual observation, form and ornament analysis, as well as material and production technique exploration. The design outcome demonstrates the integration of distinctive elements of Bajang Ratu Temple, such as the paduraksa gate form and geometric structures, which are transformed into handbag features. The final product takes the form of a prototype that can be further replicated by practitioners in the fashion and leathercraft industries. This research highlights that the integration of product design and local cultural heritage can generate innovative and economically valuable outcomes, while contributing to the preservation of Indonesia’s cultural identity.

DESAIN E-WORKBOOK MATA KULIAH VOKASI TEKNIK PENGEMBANGAN PRODUK KULIT MENGGUNAKAN POSITIVE REINFORCEMENT DAN DUAL CODING Ulfah Nafi'ah; Anwar Hidayat; Mochammad Charis Hidayahtullah; Galuh Puspita Sari; Yuafni; Reinny Devi Febriyanti Razak
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 2 (2026): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i2.7614

This study aims to design a multimedia-based e-workbook using positive reinforcement and dual coding approaches to support the learning process of the Product Development Techniques for Leather course at Politeknik ATK Yogyakarta. The research employed the Design Thinking method, consisting of five stages: empathize, define, ideate, prototype, and test. Data were collected through focus group discussions (FGD) with course instructors and interviews with students to identify user needs. The final product is an interactive e-workbook that combines text and visuals simultaneously (dual coding) and incorporates motivational elements such as encouraging phrases, constructive instructions, and visually engaging layouts (positive reinforcement). Multimedia features such as Augmented Reality (AR), QR codes, and visually structured layouts were integrated to enrich the learning experience. Evaluation results from subject matter experts and students yielded an average score of 4.37 (on a 5-point Likert scale), indicating that the media is highly feasible and effective in supporting vocational learning.

SUSTAINABLE DESIGN APPROACH: EKSPLORASI LIMBAH DENIM MENGGUNAKAN TEKNIK SASHIKO KEARIFAN LOKAL Mochammad Charis Hidayahtullah; Ulfah Nafi'ah; Reinny Devi Febryanti Razak; Muhammad Hakim Bintang
Jurnal Desain Indonesia. Vol 7 No 02 (2025): Desain untuk Masa Depan : Apa selanjutnya ?
Publisher : Aliansi Desainer Produk Industri Indonesia (ADPII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52265/jdi.v7i02.595

The fast-fashion phenomenon has become one of the largest contributors to global waste, including denim waste. To address this issue various efforts are being undertaken across multiple sectors under the framework of the Sustainable Development Goals (SDGs). Accordingly, this study conducts an experiment to recycle denim waste into new ready-to-use or sellable products, aiming to support one of the SDG categories. The research method used is the Borg & Gall R&D approach, which applies design exploration techniques, such as sashiko techniques from Japan, but uses elements of local Indonesian wisdom. The design process is explained in detail in this article along with the resulting products. Finally, this recycling initiative supports the SDG program under the category “Climate Change Action” and "Responsible Consumption and Production" by offering an alternative solution for managing denim waste and transforming it into economically valuable products. This technique is relatively easy to apply, making it not only a practical approach to addressing denim waste within the framework of the SDGs but also a viable business development recommendation for SMEs in the apparel industry sector.

The transformation of Tuban Batik colors: perception and value in modern society Fajar Ciptandi; Morinta Rosandini; Ulfah Nafi’ah
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 18 No. 1 (2023)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v18i1.5184

This article discusses the philosophical meanings represented by the dominant color in the background of traditional batik cloth in Tuban, East Java, Indonesia. These meanings have provided values and appreciation for the people of Tuban throughout their lives, reflecting a way of life connected to the concept of cosmology from birth to death. However, the current wave of development trends and modernity has impacted how the people of Tuban attribute value and adhere to these philosophical meanings within batik. This research employs an ethnographic approach involving direct data collection at the research location. We immersed ourselves in the local community, engaging in random interactions to gain insight into their thoughts and behaviors. Additionally, to uncover hidden philosophical values, data was collected through oral traditions involving one community leader, two entrepreneurs, and batik craftsmen knowledgeable about these values due to hereditary teachings. Subsequently, the data was analyzed using a phenomenological approach to elucidate the relationship between the philosophical meanings inherent in the traditional Tuban batik color and the daily behavioral patterns of the current population. This exploration illustrates the enduring significance of these philosophical meanings to the Tuban people. These meanings serve as a foundation for contemplating actions that preserve the tradition's continuity in the face of evolving innovations. It is imperative to assess how these values within the tradition are treated—whether maintenance, development, or elimination is appropriate—based on contemporary conditions.

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