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All Journal Jurnal Abdi Masyarakat Jurnal Pengabdian Kepada Masyarakat SEWAGATI Journal of Innovative and Creativity
I Made Krisna Adi Chandra
Institut Pariwisata dan Bisnis Internasional
Agriculture, Biological Sciences & Forestry Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Efektivitas Penggunaan Media Audiovisual Dalam Pembelajaran Bahasa Inggris Untuk Mahasiswa DIV Manajemen Perhotelan I Made Krisna Adi Chandra; Made Detri Suryantini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4402

Abstract

This research aims to examine the effectiveness of using audiovisual media in improving the English language skills of DIV Hotel Management students. The research method used is quantitative with a quasi-experimental design. The research sample consists of two classes of students, namely an experimental class that uses audiovisual media and a control class that uses conventional methods. The research instrument used was an English language proficiency test (pre-test and post-test) covering aspects of listening, speaking, reading, and writing. Data were analyzed using a t-test to determine significant differences between the two groups. The results showed that there was a significant difference in the English language skills of students in the experimental class and the control class after being treated. Students who learned with audiovisual media showed a higher increase in English language skills compared to students who learned with conventional methods. Audiovisual media proved effective in increasing learning motivation, understanding of material, and English language practice skills of students. This research recommends that the use of audiovisual media be integrated into English language learning in the Hotel Management study program to improve the quality of graduates who are ready to compete in the global industry. Further research can develop more innovative and relevant audiovisual media to the needs of the hospitality industry.
PELATIHAN IMPLEMENTASI SCIENCE AND TECHNOLOGY INDEX (SINTA) UNTUK DOSEN DALAM UPAYA PENINGKATAN KINERJA PERGURUAN TINGGI I Made Trisna Semara; Putu Eka Wirawan; I Made Krisna Adi Chandra
Sewagati Vol. 3 No. 2 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i2.4228

Abstract

Performance of science and technology institutions in Indonesia is managed and measured by Sinta. Outreach is needed for lecturers and university verifiers due to its functions. The objectives are 1) to equalize perceptions regarding Sinta's features and facilitation; 2) provide guidance, technical instructions and problem solving in the data verification process for lecturers and institutions at each university; 3) Guide verifiers in universities therefore the quality of the data in Sinta is well maintained. The training methods used are lectures, discussions and group and/or individual tutorials. The results of the activity will be useful for evaluating the performance of lecturers and universities effectively and efficiently in order to increase the number and quality of lecturers' performance as a main purpose of the implementation of the Tri Dharma of Higher Education.
PENGUATAN BRANDING DAN KAPASITAS POKDARWIS DALAM PENGEMBANGAN DESA WISATA SELUMBUNG YANG BERKELANJUTAN I Made Trisna Semara; Ni Luh Putu Intan Nirmalasari; I Made Krisna Adi Chandra
Sewagati Vol. 4 No. 1 (2025): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i1.4924

Abstract

Selumbung Tourism Village is one of the potential tourist destinations in Karangasem Regency, Bali, known for its rich natural resources, culture, and local traditions. However, in recent years, the village has faced several challenges, including a decline in tourist visits and a weak destination brand identity. These issues have been exacerbated by the lack of synergy in management among members of the Tourism Awareness Group (POKDARWIS) and limited capacity in managing digital promotion. In response to these problems, a community engagement program carried out by the Tourism Management Study Program aimed to strengthen destination branding and enhance the capacity of POKDARWIS members through digital marketing training, assistance in promotional content development, and revitalization of the group's vision and mission. The implementation was conducted through a participatory approach, including observation, focus group discussions (FGDs), training sessions, and result evaluations. The outcomes of the program indicated an increased understanding among POKDARWIS members regarding the importance of branding and digital marketing strategies, the development of a new promotional narrative for the village, and the formulation of a collaborative action plan. This activity has had a positive impact by fostering a spirit of togetherness, increasing the competitiveness of the destination, and reinforcing the sustainable development direction of Selumbung Tourism Village.
Enhancing Destination Branding Through Creative Digital Promotion: Community Service Program for Serangan Tourism Village via Instagram Video-Based Content I Made Trisna Semara; I Putu David Adi Saputra; I Made Krisna Adi Chandra
Jurnal Abdi Masyarakat Vol. 5 No. 2 (2025): Jurnal Abdi Masyarakat Agustus 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v5i2.86

Abstract

The development of digital media has opened new opportunities for destination promotion through video-based content. Serangan Tourism Village, with its maritime culture, marine tourism potential, and turtle conservation, still faces challenges in increasing its digital exposure, particularly on Instagram. Through a community service program, promotional videos were designed and produced to showcase the natural beauty, marine tourism activities, and local culture of Serangan. The videos were professionally packaged with cinematography, informative narration, and supporting music, then published mainly on Instagram. This activity aims to enhance the brand awareness of Serangan Tourism Village, expand promotional reach through collaboration with influencers and tourism communities, and encourage tourist visits. The expected outcomes are not only to strengthen the village’s image in the digital space but also to create a positive economic impact for the local community and reinforce Serangan’s position as one of Bali’s leading tourism destinations.
Co-Authors I Putu David Adi Saputra Made Detri Suryantini Ni Luh Putu Intan Nirmalasari Putu Eka Wirawan Semara, I Made Trisna