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All Journal Jurnal Master Pariwisata (JUMPA) juremi: jurnal riset ekonomi Journal of Community Development and Disaster Management Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Innovation Research and Knowledge Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Ilmiah Ilmu Terapan Universitas Jambi Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Jurnal Pengabdian Kepada Masyarakat SEWAGATI Journal of Innovative and Creativity
I Putu David Adi Saputra
Institut Pariwisata Dan Bisnis Internasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Faktor yang Mempengaruhi Keputusan Mahasiswa Berwisata ke Luar Negeri I Putu David Adi Saputra; Made Antara; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p16

Abstract

Tourism and hospitality is one of the largest service industries in the world that has an influence on global economic growth. Various factors can influence a person to travel There is a phenomenon that shows the increasing number of tourist visits abroad. This indicates that the need to travel by Indonesian tourists is getting higher. Indonesian tourists who travel both home and abroad consist of various ages and occupations. The purpose of this study was to analyze the pull and push factors that influence the decision of Bali tourism students to travel abroad. This study uses survey research methods with a total of 130 respondents. Researchers used factor analysis techniques and were processed using the IBM SPSS V.26 for Windows program. The results of the analysis of the results included that the motivation that became the push factors of Bali tourism students traveling abroad was to want to show prestige or lifestyle, while the motivation that became the pull factors of Bali tourism students traveling abroad was because the location, products, and services in the tourist destination area that can be accessed easily. Keywords: Push Factors, Pull Factors, Travel Decisions.
Pemanfaatan Digital Marketing dalam Mempromosikan Destinasi Pariwisata I Putu David Adi Saputra
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol 4 No 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3621

Abstract

This study aims to analyze the use of Digital Marketing in Promoting Tourism Destinations. This research is a literature review. Data collection techniques are documentation from journal sources and relevant literature such as Google Scholar. Data analysis with critical literature. research results The use of digital marketing in promoting tourism destinations has become the key to success in this modern era. Through digital platforms such as social media, websites and online advertising campaigns, tourism destinations can effectively reach and interact with global audiences in real-time. Digital marketing strategies enable tourism destinations to showcase the beauty of nature, culture and facilities offered through attractive visual content, story-based content and visitor testimonials. In addition, content personalization and precise targeting enable tourism destinations to create unique experiences for potential travelers, while data analysis and online feedback provide valuable insights to improve the services and attractiveness of these destinations. Thus, the use of digital marketing not only increases the visibility of tourism destinations, but also plays an important role in inspiring, informing and captivating a global audience to explore the beauty the world has to offer.
Pelatihan Layanan Prima Untuk Kelompok Pedagang Muda I Made Trisna Semara; I Gusti Ayu Eka Suwintari; I Gusti Ketut Purnaya; I Putu David Adi Saputra
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.54

Abstract

Pengabdian ini untuk membantu kelompok truna truni pedagang di pasar Sidakarya Denpasar dalam mengatasi 1) Keluahan tamu berkaitan dengan faktor fisik yaitu ruangan yang kurang mendapat pertukaran udara yang lancar, suhu panas atau lembab, pencahayaan yang buruk, dan lantai tidak mudah dibersihkan bahkan licin, 2) Keluahan tamu berkaitan dengan SDM/ anggota kelompok belum memiliki pengetahuan standar dalam penyediaan makanan dan minuman, 3) Belum adanya standar keamanan, kebersihan dan keselamatan dalam bekerja pada kelompok pedagang di pasar Kereneng, 4) Kualitas pelayanan tamu masih rendah. Berkaitan dengan masalah tersebut kegiatan pengabdian masyarakat ini memberikan solusi untuk menyelesaikan persoalan tersebut dengan memberikan bantuan pengetahuan dan keterampilan kepada peserta pelatihan standar penyajian makan dan minum serta mendesain tempat pedagang yang ramah lingkungan dan estetika. Metode yang digunakan adalah dengan metode survey, metode partisipatory rural apprasial (PRA), pemberian Pelatihan, Pendampingan, dan Monitoring. Tujuannya adalah untuk meningkatkan kualitas pelayanan kelompok truna truni pedagang di Pasar Sidakarya.   This service aims to help the teruna teruni group of traders at the Sidakarya market in Denpasar in overcoming 1) Guest complaints related to physical factors, namely rooms that do not have a smooth air exchange, hot or humid temperatures, poor lighting, and floors that are not easy to clean or even slippery, 2) Guest complaints relate to human resources/group members not having standard knowledge in providing food and drinks, 3) There are no security, cleanliness and safety standards in working in the group of traders at Sidakarya market, 4) The quality of guest service is still low. In connection with this problem, this community service activity provides a solution to resolve this problem by providing knowledge and skills assistance to training participants in serving food and drink as well as designing environmentally friendly and aesthetically pleasing merchant premises. The methods used are surveys, participatory rural appraisal (PRA), as well as providing training, mentoring, and monitoring. The aim is to improve the quality of service for the first-line group of traders at the Sidakarya Market.
Pentingnya Pariwisata Berkelanjutan dalam Menjaga Keseimbangan Lingkungan Saputra, I Putu David Adi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4613

Abstract

The purpose of writing this work is to determine the importance of sustainable tourism in maintaining environmental balance. This research uses literature review methods and interviews with stakeholders to explore the role of sustainable tourism in maintaining environmental balance. Data is analyzed qualitatively with a focus on the contribution of sustainable tourism, presented through narratives, tables and graphs to provide a holistic understanding. The results of this work are that sustainable tourism provides economic and social benefits, but integration with the environment is important to avoid negative impacts. Key factors such as Attraction, Accessibility, Amenities and Ancillary (4A) play a vital role in the development of tourism destinations. Although revitalization of tourist attractions improves local economies, transformation to sustainable tourism requires collaboration and environmental conservation. The contribution of the private sector is crucial, in line with the government's vision of making tourism a regional characteristic. In Indonesia, tourism is considered a catalyst for economic growth and community prosperity, with a focus on comprehensive policies and compliance with regulations. The Sustainable Tourism Development Concept emphasizes the sustainability of natural resource management and the role of the private sector, with ongoing efforts for strong tourism destinations. Environmental sustainability is the main focus, emphasized by the government's role in achieving sustainable tourism goals that pay attention to ecological and social aspects.
Pemberdayaan Penyandang Disabilitas Melalui Pelatihan Berbahasa Inggris untuk Spa Therapist dan Pemasaran Digital di Sentra Mahatmiya Tabanan: Empowerment of Persons with Disabilities Through English Language Training for Spa Therapists and Digital Marketing at the Mahatmiya Center Tabanan Kadek Feni Aryati; Putu Sri Darmayanti; I Putu David Adi Saputra
Journal of Community Development and Disaster Management Vol. 7 No. 1 (2025): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v7i1.7552

Abstract

This community service program aims to empower people with disabilities at Sentra Mahatmiya Tabanan, Bali, through intensive English language and digital marketing training. Sentra Mahatmiya is a social enterprise employing people with disabilities, but it faces challenges such as limited English proficiency and a lack of digital marketing skills. To address these issues, the program includes two main components: applied English training for spa therapists and comprehensive digital marketing training. The English training focuses on spa-related vocabulary, customer service communication, and practical simulations, while the digital marketing component covers content creation, website management, online advertising, and basic SEO strategies. The results show improved English and digital skills among participants, leading to increased income and economic independence. Evaluation was conducted through observations, written tests, and interviews. This program is expected to serve as a model for empowering people with disabilities in the tourism sector and small businesses.
Peningkatan Pemasaran Produk Jamu Tradisional Loloh Cemcem melalui Pemasaran Digital di Desa Kintamani: Marketing of Loloh Cemcem Traditional Herbal Products through Digital Marketing in Kintamani Village I Putu David Adi Saputra; Kadek Feni Aryati
Journal of Community Development and Disaster Management Vol. 7 No. 1 (2025): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v7i1.7557

Abstract

The increasing interest in traditional herbal medicine like Loloh Cemcem in Kintamani Village faces challenges in digital marketing and market access. Producers lack the skills and resources to promote their products beyond the local area, limiting income and business growth. This community service program aims to improve the marketing of Loloh Cemcem through digital marketing training, covering content creation, social media management, online advertising, and SEO. The program includes a three-day workshop and six months of mentoring, supported by internet access and necessary tools. Target outcomes include a 25% sales increase, 50% growth in social media followers, and improved digital marketing skills. This initiative focuses on empowering local micro-enterprises and aims to sustainably boost the village economy through better marketing of traditional herbal products.
PROGRAM PENGEMBANGAN SOFT SKILL MAHASISWA “LITERASI DIGITAL BAGI KAUM MILENIAL” Darmayanti, Putu Sri; Arianty, Anak Agung Ayu Arun Suwi; Susanti, Luh Eka; Aprinica, Ni Putu Isha; Paramitha, Made Widya; Rahayu, Ni Made Sri; Saputra, I Putu David Adi
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.47

Abstract

This article provides an overview of the soft skill development program for students about digital literacy organized by the Diploma 3 Hospitality Study Program at Institut Pariwisata dan Bisnis Internasional on April 22 2022. The webinar carried out online via Zoom and aimed to provide knowledge in utilizing and using social media properly and wisely. This training program was attended by 148 Diploma 3 students. Several topics were conveyed by the speakers about digital literacy for millennials, namely the importance of digital literacy for millennials, especially students, the pros and cons and how to prevent the bad effect for Digital Literacy in millennials. The results of this activity were the students have more insight about digital literacy, be careful in voicing ideas or opinions before sharing them on social media, choose the right information, especially in finding learning resources and can directly interact with the speaker
ANALYSIS OF THE INFLUENCE OF THE NUMBER OF STUDENTS AND TOURISTS ON THE ROOM OCCUPANCY RATE IN BALI I Made Krisna Adi Chandra; Tasya Winston; I Putu David Adi Saputra
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 1: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i1.10962

Abstract

Tourism is a key sector in Bali's economy, with industry growth influenced by various factors, including the presence of tourism students. This research aims to analyze the correlation between the number of tourism students and the level of tourist visits and room occupancy in Bali's tourist destinations. The method used is secondary data analysis from various relevant sources, including tourism statistics, higher education data, and hospitality industry reports. The results show that the number of tourists is the most influential variable on room occupancy rates, whereas the number of students does not show a significant effect on either occupancy or the number of tourists. These findings emphasize that in the context of destination management like Bali, tourism activities remain the main driver of the accommodation industry, not educational activities. This research provides important insights for strengthening sustainable tourism strategies while still considering the synergy between the education sector and the tourism industry
Pelatihan Layanan Prima Untuk Kelompok Pedagang Muda Semara, I Made Trisna; Suwintari , I Gusti Ayu Eka; Purnaya , I Gusti Ketut; Saputra , I Putu David Adi
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.54

Abstract

Pengabdian ini untuk membantu kelompok truna truni pedagang di pasar Sidakarya Denpasar dalam mengatasi 1) Keluahan tamu berkaitan dengan faktor fisik yaitu ruangan yang kurang mendapat pertukaran udara yang lancar, suhu panas atau lembab, pencahayaan yang buruk, dan lantai tidak mudah dibersihkan bahkan licin, 2) Keluahan tamu berkaitan dengan SDM/ anggota kelompok belum memiliki pengetahuan standar dalam penyediaan makanan dan minuman, 3) Belum adanya standar keamanan, kebersihan dan keselamatan dalam bekerja pada kelompok pedagang di pasar Kereneng, 4) Kualitas pelayanan tamu masih rendah. Berkaitan dengan masalah tersebut kegiatan pengabdian masyarakat ini memberikan solusi untuk menyelesaikan persoalan tersebut dengan memberikan bantuan pengetahuan dan keterampilan kepada peserta pelatihan standar penyajian makan dan minum serta mendesain tempat pedagang yang ramah lingkungan dan estetika. Metode yang digunakan adalah dengan metode survey, metode partisipatory rural apprasial (PRA), pemberian Pelatihan, Pendampingan, dan Monitoring. Tujuannya adalah untuk meningkatkan kualitas pelayanan kelompok truna truni pedagang di Pasar Sidakarya.   This service aims to help the teruna teruni group of traders at the Sidakarya market in Denpasar in overcoming 1) Guest complaints related to physical factors, namely rooms that do not have a smooth air exchange, hot or humid temperatures, poor lighting, and floors that are not easy to clean or even slippery, 2) Guest complaints relate to human resources/group members not having standard knowledge in providing food and drinks, 3) There are no security, cleanliness and safety standards in working in the group of traders at Sidakarya market, 4) The quality of guest service is still low. In connection with this problem, this community service activity provides a solution to resolve this problem by providing knowledge and skills assistance to training participants in serving food and drink as well as designing environmentally friendly and aesthetically pleasing merchant premises. The methods used are surveys, participatory rural appraisal (PRA), as well as providing training, mentoring, and monitoring. The aim is to improve the quality of service for the first-line group of traders at the Sidakarya Market.
ANALYSIS OF FEASIBILITY OF PARK KUMBASARI AS ATTRACTION FRIENDLY TOURISM TO TOURISTS Purnaya, I Gusti Ketut; Semara, I Made Trisna; Saputra, I Putu David Adi
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.166

Abstract

In the present era should be an attraction of tourism can be reached and friendly to all people of both senior tourist and junior tourists. Kumbasari Park is one of the tourist attractions in the city that has been styled and constructed by the Government of Denpasar to become a new tourist attraction. However, the Kumbasari Park has not been fully accessible to all tourists. The purpose of this research is to identify, analyze eligibility and find the perception of travellers to facilities and infrastructure of the Kumbasari Park as a tourist attraction. This research includes exploratory research with data collection techniques i.e. observation, and questionnaires. Data analysis techniques are done in a qualitative and quantitative descriptive. From the results of the study can be concluded that, as a whole Taman kumbasari already worth visiting by all the tourists, there are some categories especially accessibility and amenities that are not yet fully friendly to tourists. The development and reordering of facilities and infrastructure should be done in Kumbasari Park to provide comfort and security to all travelers.
Co-Authors A. A. Gede Wijaya Anak Agung Istri Putera Widiastiti Arun Suwi Arianty, A. A. Ayu Ayu Suwita Yanti Damayanti, Luh Sri Debby Yulianti Ajambuani Hendrika Elistiani Danga Njururmana I Gusti Ketut Purnaya, I Gusti Ketut I Gusti Made Pandu Pramesta I KETUT TIRKA NANDAKA I Made Krisna Adi Chandra I Nyoman Sudiarta I Nyoman Sudiarta Ida Ayu Gayatri Kesumayanthi Ida Bagus Putra Yadnya Kadek Feni Aryati Luh Eka Susanti Made Antara Ni Kadek Indah Isaka Putri Ni Ketut Ari Maylani Ni Putu Isha Aprinica Paramitha, Made Widya Purnaya , I Gusti Ketut Putu Eka Wirawan Putu Indah Budi Apsari Putu Sri Darmayanti Putu Wibby Prasetya Rahayu, Ni Made Sri Semara, I Made Trisna Sugiharni, Gusti Ayu Dessy Suwintari, I Gusti Ayu Eka Tasya Winston Titing Koerniawaty, Francisca